Mandala Scrubs
Director of Performance Marketing
Mandala Scrubs, New York, New York, us, 10261
About Us:
Mandala Scrubs is a fast-growing brand committed to creating high-quality, stylish, and functional scrubs for healthcare professionals. We pride ourselves on using innovative marketing approaches to reach and engage our audience authentically. We are seeking a highly skilled,
hands-on
Director of Performance Marketing to lead our paid media strategies across digital and traditional channels.
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.Job Description:
As the Director of Performance Marketing at Mandala Scrubs, you will be responsible for building and executing our multi-channel advertising strategy, driving growth, and maximizing return on ad spend (ROAS). This role is ideal for a strategic, analytical leader who loves rolling up their sleeves and diving into campaign details. You will manage and optimize performance across Meta, Google, TikTok, Pinterest, YouTube, and more, as well as leverage linear TV advertising and measurement tools like Haus to elevate our brand.
Key Responsibilities:
Develop and execute a comprehensive, multi-channel performance marketing strategy across digital and linear platforms.
Oversee hands-on campaign management, including setup, daily monitoring, optimization, and reporting for channels such as Meta, Google, TikTok, Pinterest, and YouTube.
Implement linear advertising strategies, including TV and over the air radio, in alignment with overall marketing objectives.
Analyze performance metrics using tools like Haus and other measurement platforms to track and report on the effectiveness of all advertising channels.
Lead email, SMS & other CRM efforts to drive increased customer loyalty & lifetime value.
Continuously test new advertising channels and campaign strategies to identify high-impact growth opportunities.
Collaborate closely with creative, brand, and analytics teams to develop ad content that resonates with our target audience.
Manage budget allocation and forecasting across all paid channels to maximize ROAS.
Provide actionable insights and make data-driven recommendations to improve campaign performance and customer acquisition strategies.
Stay current with industry trends, best practices, and competitor activities to keep Mandala Scrubs at the forefront of performance marketing.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field; advanced degree a plus.
7+ years of experience in performance marketing, with a track record of driving growth in a hands-on role.
Expertise in managing campaigns across Meta, Google, TikTok, Pinterest, and YouTube; experience with linear advertising is essential.
Proficient in using analytics and measurement tools like Haus, Google Analytics, and social media platform insights to optimize performance.
Strong analytical skills, with a deep understanding of ROAS, CPA, and other key performance metrics.
Exceptional project management skills with the ability to juggle multiple campaigns and priorities.
Demonstrated ability to work independently and thrive in a fast-paced, dynamic environment.
Excellent communication and collaboration skills.
Preferred Qualifications:
Experience in the e-commerce or apparel industry.
Familiarity with A/B testing and conversion rate optimization.
Proven ability to identify and implement emerging trends in digital and linear TV advertising.
What We Offer:
Competitive salary and performance-based incentives.
Flexible work environment (remote options available).
Health, dental, and vision insurance.
Opportunities for professional growth within a fast-growing company.
A collaborative and innovative work culture.
How to Apply:
If you’re passionate about performance marketing and excited about the opportunity to shape the advertising strategy for a fast-growing brand, we’d love to hear from you! Please submit your resume and a brief cover letter detailing your experience and interest in the role to careers@mandalascrubs.com.
Job Type: Full-time
Pay: $150,000.00 - $250,000.00 per year
Benefits:
Dental insurance
Flexible schedule
Health insurance
Paid time off
Vision insurance
Schedule:
Choose your own hours
Experience:
Marketing: 7 years (Preferred)
Work Location:
Hybrid remote in New York, NY 10002
#J-18808-Ljbffr
Mandala Scrubs is a fast-growing brand committed to creating high-quality, stylish, and functional scrubs for healthcare professionals. We pride ourselves on using innovative marketing approaches to reach and engage our audience authentically. We are seeking a highly skilled,
hands-on
Director of Performance Marketing to lead our paid media strategies across digital and traditional channels.
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.Job Description:
As the Director of Performance Marketing at Mandala Scrubs, you will be responsible for building and executing our multi-channel advertising strategy, driving growth, and maximizing return on ad spend (ROAS). This role is ideal for a strategic, analytical leader who loves rolling up their sleeves and diving into campaign details. You will manage and optimize performance across Meta, Google, TikTok, Pinterest, YouTube, and more, as well as leverage linear TV advertising and measurement tools like Haus to elevate our brand.
Key Responsibilities:
Develop and execute a comprehensive, multi-channel performance marketing strategy across digital and linear platforms.
Oversee hands-on campaign management, including setup, daily monitoring, optimization, and reporting for channels such as Meta, Google, TikTok, Pinterest, and YouTube.
Implement linear advertising strategies, including TV and over the air radio, in alignment with overall marketing objectives.
Analyze performance metrics using tools like Haus and other measurement platforms to track and report on the effectiveness of all advertising channels.
Lead email, SMS & other CRM efforts to drive increased customer loyalty & lifetime value.
Continuously test new advertising channels and campaign strategies to identify high-impact growth opportunities.
Collaborate closely with creative, brand, and analytics teams to develop ad content that resonates with our target audience.
Manage budget allocation and forecasting across all paid channels to maximize ROAS.
Provide actionable insights and make data-driven recommendations to improve campaign performance and customer acquisition strategies.
Stay current with industry trends, best practices, and competitor activities to keep Mandala Scrubs at the forefront of performance marketing.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field; advanced degree a plus.
7+ years of experience in performance marketing, with a track record of driving growth in a hands-on role.
Expertise in managing campaigns across Meta, Google, TikTok, Pinterest, and YouTube; experience with linear advertising is essential.
Proficient in using analytics and measurement tools like Haus, Google Analytics, and social media platform insights to optimize performance.
Strong analytical skills, with a deep understanding of ROAS, CPA, and other key performance metrics.
Exceptional project management skills with the ability to juggle multiple campaigns and priorities.
Demonstrated ability to work independently and thrive in a fast-paced, dynamic environment.
Excellent communication and collaboration skills.
Preferred Qualifications:
Experience in the e-commerce or apparel industry.
Familiarity with A/B testing and conversion rate optimization.
Proven ability to identify and implement emerging trends in digital and linear TV advertising.
What We Offer:
Competitive salary and performance-based incentives.
Flexible work environment (remote options available).
Health, dental, and vision insurance.
Opportunities for professional growth within a fast-growing company.
A collaborative and innovative work culture.
How to Apply:
If you’re passionate about performance marketing and excited about the opportunity to shape the advertising strategy for a fast-growing brand, we’d love to hear from you! Please submit your resume and a brief cover letter detailing your experience and interest in the role to careers@mandalascrubs.com.
Job Type: Full-time
Pay: $150,000.00 - $250,000.00 per year
Benefits:
Dental insurance
Flexible schedule
Health insurance
Paid time off
Vision insurance
Schedule:
Choose your own hours
Experience:
Marketing: 7 years (Preferred)
Work Location:
Hybrid remote in New York, NY 10002
#J-18808-Ljbffr