HCA Healthcare
Senior Manager Digital Marketing
HCA Healthcare, Nashville, Tennessee, United States, 37245
Do you want to join an organization that invests in you as a(an) Senior Manager Digital Marketing? At HealthTrust, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.
The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.HealthTrust offers a total rewards package that supports the health, life, career, and retirement of our colleagues. The available plans and programs include:Comprehensive medical coverage that covers many common services at no cost or for a low copay.Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, and more.Free counseling services and resources for emotional, physical, and financial wellbeing.401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service).Employee Stock Purchase Plan with 10% off HCA Healthcare stock.Family support through fertility and family building benefits and adoption assistance.Education assistance (tuition, student loan, certification support, dependent scholarships).Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage).You contribute to our success. Every role has an impact on our patients’ lives and you have the opportunity to make a difference. We are looking for a dedicated Senior Manager Digital Marketing like you to be a part of our team.Job Summary and QualificationsSenior Manager Digital Marketing will be responsible for developing, executing, and analyzing digital marketing strategies around owned, earned, and paid media to grow traffic, brand awareness, and demand. Channel responsibilities will include B2B websites, email marketing campaigns, display advertising, SEM/SEO, and social media.The Senior Digital Marketing Manager is responsible for delivering strategies and executing the tactics that align with brand/division goals, reporting on performance, and deriving conclusions and actionable insights to improve program efficiency. This person will partner with cross-functional teams to understand the business and oversee third-party agencies to support lead generation, conversion, and retention goals.What you will do in this role:Collaborate with strategic marketing and cross-functional teams to develop digital marketing plans based on marketing and business objectives.Develop an array of digital programs and tactics to build brand awareness, promote thought leadership, and generate leads.Lead the development and revisions/updates to all websites, including strategy, content, and engagement reporting.Utilize marketing automation platforms (CRM) to develop lead flow, tracking, and reporting to support lead generation.Partner with creative to ensure visual design and layouts of websites and communications are consistent with branding guidelines.Develop A-B tests, track and analyze tactics, and adjust as necessary to gain the widest engagement across target audiences.Support the development and execution of campaign strategies and content calendars to drive brand awareness across various social media outlets.Establish and track KPIs, SEO results, and ROI targets for all digital marketing campaigns.What qualifications you will need:Bachelor's degree in Business or Digital Marketing, Information Technology, or a related field.Minimum 7 years of progressively responsible experience in a B2B digital marketing role.Experience developing and executing digital marketing strategies and tactics.Experience with WordPress, Google Analytics, marketing automation (HubSpot, Pardot, or MarketingCloud), Salesforce, or similar tools.Track record of managing paid search, paid social, and display advertising programs to a profitable ROI.Certification of Advanced Digital Media Marketing, Google Digital Marketing, or equivalent is preferred.We are a family of 270,000 dedicated professionals! Our Talent Acquisition team is reviewing applications for our Senior Manager Digital Marketing opening. Qualified candidates will be contacted for interviews.
Submit your resume today to join our community of caring!We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.HealthTrust offers a total rewards package that supports the health, life, career, and retirement of our colleagues. The available plans and programs include:Comprehensive medical coverage that covers many common services at no cost or for a low copay.Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, and more.Free counseling services and resources for emotional, physical, and financial wellbeing.401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service).Employee Stock Purchase Plan with 10% off HCA Healthcare stock.Family support through fertility and family building benefits and adoption assistance.Education assistance (tuition, student loan, certification support, dependent scholarships).Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage).You contribute to our success. Every role has an impact on our patients’ lives and you have the opportunity to make a difference. We are looking for a dedicated Senior Manager Digital Marketing like you to be a part of our team.Job Summary and QualificationsSenior Manager Digital Marketing will be responsible for developing, executing, and analyzing digital marketing strategies around owned, earned, and paid media to grow traffic, brand awareness, and demand. Channel responsibilities will include B2B websites, email marketing campaigns, display advertising, SEM/SEO, and social media.The Senior Digital Marketing Manager is responsible for delivering strategies and executing the tactics that align with brand/division goals, reporting on performance, and deriving conclusions and actionable insights to improve program efficiency. This person will partner with cross-functional teams to understand the business and oversee third-party agencies to support lead generation, conversion, and retention goals.What you will do in this role:Collaborate with strategic marketing and cross-functional teams to develop digital marketing plans based on marketing and business objectives.Develop an array of digital programs and tactics to build brand awareness, promote thought leadership, and generate leads.Lead the development and revisions/updates to all websites, including strategy, content, and engagement reporting.Utilize marketing automation platforms (CRM) to develop lead flow, tracking, and reporting to support lead generation.Partner with creative to ensure visual design and layouts of websites and communications are consistent with branding guidelines.Develop A-B tests, track and analyze tactics, and adjust as necessary to gain the widest engagement across target audiences.Support the development and execution of campaign strategies and content calendars to drive brand awareness across various social media outlets.Establish and track KPIs, SEO results, and ROI targets for all digital marketing campaigns.What qualifications you will need:Bachelor's degree in Business or Digital Marketing, Information Technology, or a related field.Minimum 7 years of progressively responsible experience in a B2B digital marketing role.Experience developing and executing digital marketing strategies and tactics.Experience with WordPress, Google Analytics, marketing automation (HubSpot, Pardot, or MarketingCloud), Salesforce, or similar tools.Track record of managing paid search, paid social, and display advertising programs to a profitable ROI.Certification of Advanced Digital Media Marketing, Google Digital Marketing, or equivalent is preferred.We are a family of 270,000 dedicated professionals! Our Talent Acquisition team is reviewing applications for our Senior Manager Digital Marketing opening. Qualified candidates will be contacted for interviews.
Submit your resume today to join our community of caring!We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
#J-18808-Ljbffr