Medcor
Marketing Content Strategist
Medcor, Minneapolis, Minnesota, United States, 55443
The Content Strategist will leverage their strong understanding of content strategy and the role content plays in the sales funnel to create compelling, creative, and corporate content that engages B2B audiences, promotes conversions, and elevates Medcor’s value propositions. Instrumental in building the engagement journey, the Content Strategist will develop cohesive and effective messaging that helps achieve business objectives while strengthening the Medcor brand.
The information below covers the role requirements, expected candidate experience, and accompanying qualifications.This is a full-time position working in a Hybrid capacity.Responsibilities:
Collaborate with marketing leadership and cross-functional stakeholders to translate business objectives into actionable, on-brand messages that resonate with targeted audiences.Write engaging content across multiple channels by crafting compelling, channel and funnel-stage appropriate messaging, ensuring tonal consistency and cohesion.Provide a balanced and versatile approach to corporate, creative, and digital performance content writing across multiple channels.Create compelling content while weaving in industry best practices and integrating search engine optimization (SEO) strategies to maximize online visibility.Collaborate with creative design partners to adapt copy to work within varying formats and accommodate stakeholder feedback as necessary.Serve as SME for Medcor brand and style and lead highly visible projects such as the annual report.Develop editorial calendars that align with corporate/marketing strategies and proactively ensure adherence to timelines.Leverage project management software (Asana) to effectively collaborate and coordinate with team members.Develop KPIs and provide value-add reporting and insights for unique stakeholder audiences.Populate and edit content via WordPress CMS.Maintain a deep and evolving understanding of B2B content strategies and serve as SME, advising on industry trends and innovations to achieve Marketing objectives.Additional projects, tasks, and/or job-related duties as assigned.Minimum Qualifications:Education:Experience:
5+ years of content creation for one or more vertical markets such as Healthcare, Technology, or Life Sciences.Strong online portfolio demonstrating recent writing capabilities, including digital, case studies, and sales collateral, reflecting the responsibilities of this position and the diversity of skillset.Deep understanding of SEO and SEM best practices and the ability to interpret data and analytics to inform content decisions and optimize for engagement and performance.Preferred Qualifications:Experience:
2 years’ experience with Semrush or similar platform.1 year of Asana or similar project management platform experience.Google Analytics and Ads certifications within the last year.Content Management certification.Experience with HubSpot or similar marketing automation platform.Skills:
Exceptional understanding of what it takes to engage and capture B2B audiences throughout the buying funnel.Ability to learn quickly to become familiar with the organization’s services and value propositions, differentiators, and our industry, including competitors and partners.Strong communication, collaboration, and project management skills.Innovative, creative attitude and self-direction thinking in finding new opportunities to showcase Medcor to our external audiences.Exceptional attention to detail.Understanding of regulatory, compliance privacy, and legal policies.Ability to manage multiple projects and editorial calendars while working in a fast-paced, dynamic environment.Ability to exercise discretion in handling sensitive and confidential information.Culture: We don’t just advocate for our clients and our patients; we also advocate for ourselves. To learn more about Medcor’s Culture click here.Medcor Philosophy: Medcor embraces a set of simple, interconnected practices that everyone can tailor to their own life and work. To preserve our pioneering, entrepreneurial spirit, we impart our values through the ongoing Better@Medcor campaign: encouraging our advocates to make a conscious choice to practice our values, to celebrate and recognize each other via our peer recognition program, and to support one another during tough times.Medcor is a tobacco-free and smoke-free workplace!EOE/M/F/Vet/DisabilityWe are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
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The information below covers the role requirements, expected candidate experience, and accompanying qualifications.This is a full-time position working in a Hybrid capacity.Responsibilities:
Collaborate with marketing leadership and cross-functional stakeholders to translate business objectives into actionable, on-brand messages that resonate with targeted audiences.Write engaging content across multiple channels by crafting compelling, channel and funnel-stage appropriate messaging, ensuring tonal consistency and cohesion.Provide a balanced and versatile approach to corporate, creative, and digital performance content writing across multiple channels.Create compelling content while weaving in industry best practices and integrating search engine optimization (SEO) strategies to maximize online visibility.Collaborate with creative design partners to adapt copy to work within varying formats and accommodate stakeholder feedback as necessary.Serve as SME for Medcor brand and style and lead highly visible projects such as the annual report.Develop editorial calendars that align with corporate/marketing strategies and proactively ensure adherence to timelines.Leverage project management software (Asana) to effectively collaborate and coordinate with team members.Develop KPIs and provide value-add reporting and insights for unique stakeholder audiences.Populate and edit content via WordPress CMS.Maintain a deep and evolving understanding of B2B content strategies and serve as SME, advising on industry trends and innovations to achieve Marketing objectives.Additional projects, tasks, and/or job-related duties as assigned.Minimum Qualifications:Education:Experience:
5+ years of content creation for one or more vertical markets such as Healthcare, Technology, or Life Sciences.Strong online portfolio demonstrating recent writing capabilities, including digital, case studies, and sales collateral, reflecting the responsibilities of this position and the diversity of skillset.Deep understanding of SEO and SEM best practices and the ability to interpret data and analytics to inform content decisions and optimize for engagement and performance.Preferred Qualifications:Experience:
2 years’ experience with Semrush or similar platform.1 year of Asana or similar project management platform experience.Google Analytics and Ads certifications within the last year.Content Management certification.Experience with HubSpot or similar marketing automation platform.Skills:
Exceptional understanding of what it takes to engage and capture B2B audiences throughout the buying funnel.Ability to learn quickly to become familiar with the organization’s services and value propositions, differentiators, and our industry, including competitors and partners.Strong communication, collaboration, and project management skills.Innovative, creative attitude and self-direction thinking in finding new opportunities to showcase Medcor to our external audiences.Exceptional attention to detail.Understanding of regulatory, compliance privacy, and legal policies.Ability to manage multiple projects and editorial calendars while working in a fast-paced, dynamic environment.Ability to exercise discretion in handling sensitive and confidential information.Culture: We don’t just advocate for our clients and our patients; we also advocate for ourselves. To learn more about Medcor’s Culture click here.Medcor Philosophy: Medcor embraces a set of simple, interconnected practices that everyone can tailor to their own life and work. To preserve our pioneering, entrepreneurial spirit, we impart our values through the ongoing Better@Medcor campaign: encouraging our advocates to make a conscious choice to practice our values, to celebrate and recognize each other via our peer recognition program, and to support one another during tough times.Medcor is a tobacco-free and smoke-free workplace!EOE/M/F/Vet/DisabilityWe are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
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