FrontApp
Senior Marketing Analyst - Customer Expansion
FrontApp, San Francisco, California, United States, 94199
Location:
San Francisco, CA
Check below to see if you have what is needed for this opportunity, and if so, make an application asap.Type:
Full time
Department:
Marketing
Compensation:
Estimated base salary $168.4K – $205.4K. Individual compensation packages are based on factors unique to each candidate, including job-related skills, experience, qualifications, work location, training, and market conditions.
Front is the modern customer service platform that helps companies delight their customers, engage their teams, and build stronger businesses. We’ve reimagined the help desk for real-time team collaboration across every customer communication channel, then powered it up with AI and automation to resolve issues and help teams work faster.
If the idea of rolling up your sleeves and building the framework and foundation for a successful marketing analytics org excites you, this role may be the perfect fit. We’re looking for someone who deeply understands customer expansion strategy and can leverage data to tell compelling stories and empower stakeholders to make data-driven decisions.
What you will be doing:
Become a trusted strategic partner with the GTM organization by using data to deliver actionable insights which help address the business's biggest areas of opportunity.
Design and build models to support attribution, customer segmentation, automated monetization motions, and predictive modeling around growth and churn.
Evangelize and drive adoption to the data products that you develop.
Identify and measure the success of expansion efforts through forecasting, goal setting, and monitoring key funnel metrics and conversion rates.
Minimum Qualifications:
5+ Years of Experience in Data Science or related fields, with a focus on customer expansion.
Proficiency in SQL and another data manipulation programming language (e.g., Python, R).
Expertise at telling stories with data and familiarity with at least one visualization tool (e.g., Tableau, Omni, Looker, R-Shiny, Microstrategy, SAP Business Objects, Looker, etc.).
Understanding of attribution modeling with a focus on Existing Business / Expansion.
An understanding of the SaaS business model and key funnel metrics.
Experience in customer segmentation and personalization efforts.
Experience driving projects or programs which have had proven impact on business strategy and performance through your analytics skills.
Ability to craft analysis into well-written and persuasive content.
Desirable Qualifications:
7+ Years of Experience in Data Science or related fields OR 5+ Years of experience in Data Science along with a post-graduate degree or equivalent in a related field.
Experience utilizing causal inference for marketing measurement.
Experience influencing functional leadership and above to adopt data solutions.
An understanding of both uncovered and covered expansion motions.
Experience in applying statistical concepts (e.g., regressions, A/B tests, clustering, probability) to business problems.
Front provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.
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San Francisco, CA
Check below to see if you have what is needed for this opportunity, and if so, make an application asap.Type:
Full time
Department:
Marketing
Compensation:
Estimated base salary $168.4K – $205.4K. Individual compensation packages are based on factors unique to each candidate, including job-related skills, experience, qualifications, work location, training, and market conditions.
Front is the modern customer service platform that helps companies delight their customers, engage their teams, and build stronger businesses. We’ve reimagined the help desk for real-time team collaboration across every customer communication channel, then powered it up with AI and automation to resolve issues and help teams work faster.
If the idea of rolling up your sleeves and building the framework and foundation for a successful marketing analytics org excites you, this role may be the perfect fit. We’re looking for someone who deeply understands customer expansion strategy and can leverage data to tell compelling stories and empower stakeholders to make data-driven decisions.
What you will be doing:
Become a trusted strategic partner with the GTM organization by using data to deliver actionable insights which help address the business's biggest areas of opportunity.
Design and build models to support attribution, customer segmentation, automated monetization motions, and predictive modeling around growth and churn.
Evangelize and drive adoption to the data products that you develop.
Identify and measure the success of expansion efforts through forecasting, goal setting, and monitoring key funnel metrics and conversion rates.
Minimum Qualifications:
5+ Years of Experience in Data Science or related fields, with a focus on customer expansion.
Proficiency in SQL and another data manipulation programming language (e.g., Python, R).
Expertise at telling stories with data and familiarity with at least one visualization tool (e.g., Tableau, Omni, Looker, R-Shiny, Microstrategy, SAP Business Objects, Looker, etc.).
Understanding of attribution modeling with a focus on Existing Business / Expansion.
An understanding of the SaaS business model and key funnel metrics.
Experience in customer segmentation and personalization efforts.
Experience driving projects or programs which have had proven impact on business strategy and performance through your analytics skills.
Ability to craft analysis into well-written and persuasive content.
Desirable Qualifications:
7+ Years of Experience in Data Science or related fields OR 5+ Years of experience in Data Science along with a post-graduate degree or equivalent in a related field.
Experience utilizing causal inference for marketing measurement.
Experience influencing functional leadership and above to adopt data solutions.
An understanding of both uncovered and covered expansion motions.
Experience in applying statistical concepts (e.g., regressions, A/B tests, clustering, probability) to business problems.
Front provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.
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