Four Seasons
Digital Marketing & Communications Manager
Four Seasons, Saint Louis, Missouri, United States, 63146
If your skills, experience, and qualifications match those in this job overview, do not delay your application.About Four Seasons:
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
About the location:
An urban oasis along the Mississippi. Embrace the pioneering spirit of St. Louis and come explore with us. Our resort-style hotel is set along the banks of the fabled Mississippi River in the heart of downtown’s entertainment district, just steps away from our most recognizable landmark: the shimmering Gateway Arch. Take in the epic views from a private poolside cabana on our Sky Terrace, from a table filled with sharable plates at Cinder House, or from the floor-to-ceiling windows in the comfort of your very own room.
About the Role:
PURPOSE:
The Digital Marketing Manager manages brand social channels with the goal of increasing engagement and generating revenue for Four Seasons Hotel St. Louis. The Digital Marketing Manager supports the Director of Marketing and Director of Public Relations & Communications to execute strategies in digital marketing, social media, content development, public relations, online reputation management, and measures success through outcomes supported by analytics and reporting.
Social Media/Digital Marketing:
Initiate and manage the hotel’s social media strategy (Instagram, Facebook, X, YouTube) with support from the Director of Public Relations; curate engaging content that showcases Brand DNA while increasing total audience size and engagement.
Plan and execute photo and video shoots in collaboration with other departments (R&B, Spa) to develop engaging content.
Develop content calendar to ensure consistent and timely posting across platforms, maintaining brand standard activity levels.
Utilize available programs (including Sprout, Social Native, Tracker) to streamline social media management, integrate User Generated Content, and vet influencers and meet corporate KPIs.
Execute effective community management of all social media platforms; monitor for comments and respond in a timely manner.
Ensure social media content performs well in Brand Clarity audit and monthly marketing scorecard.
Execute strategies and tactics outlined in FS Corporate Toolkit and ensure participation in corporate global social media campaigns.
Manage hotel online presence on Four Seasons owned channels and partner sites (CVent, Party Slate, OTAs, Newsroom, etc.), ensuring alignment with the Hotel’s positioning, storytelling and business objectives.
Manage online reputation (using Revinate, Google); monitor, report reviews/sentiment to internal stakeholders, lead community response.
Support DOM/PRD and agency partners with digital marketing tactics, including SEO, PPC, email marketing, and display advertising to ensure messaging and creative is aligned.
Lead social media advertising campaigns and brief submissions.
Manage email marketing campaigns; develop timely and relevant communications for distribution.
Attend relevant meetings, including monthly Acronym, biweekly R&B PR meeting.
PR/Marketing Communications:
Manage hotel profile on Four Seasons image library; execute necessary release forms; submit new images for approval; clear dated images from library.
Collaborate on the development of marketing partnerships and hotel activations that both enhance the guest experience and drive engagement.
Proactively organize Influencer and Media on-property experiences, itineraries, and events.
Assist with the organization, publicity, and execution of PR events and activations on and off property.
Assist with the creation of internal/external promotional materials, including print, digital, owned assets and other collateral.
Foster relationships with media and influencers and respond to queries as needed; assist with updating and maintaining media/influencer database (Cision).
Assist with tracking coverage and reporting on KPIs.
What we are looking for:
Education:
College degree preferred.
Experience:
Previous digital marketing/social media experience required, preferably within the hospitality or luxury industry and preferably 2-4 years minimum experience.
Skills and Abilities:
Experience with social media platforms, consumer engagement and strong awareness of the digital world.
Excellent writing, presentation, and communication skills.
Photography and video skills and an eye for aesthetics.
Attention to detail and organization.
Influencer relations experience.
Knowledge of Canva, photo/video editing and production, familiarity with graphic arts and collateral.
Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities.
Ability to manage third-party agencies, partners, and vendors.
Proficient in Microsoft Office Suite.
What we are offering you:
Lucrative salary!
Excellent benefits package that includes: Medical, Dental, Vision and 401K with employer matching all starting at 30 days!
Time off plans starting at day of hire!
An opportunity to be a part of a cohesive team in an inclusive work environment!
Complimentary and discounted hotel stays around the world!
Wellbeing and mental health initiatives and focused company!
Embracement and promotion of diversity in our workplace!
Complimentary employee meals and beverages!
Tuition reimbursement!
Learn more about what it is like to work at Four Seasons-visit us:
https://www.fourseasons.com/stlouis/https://www.fourseasons.com/careers/https://www.linkedin.com/company/four-seasons-hotels-and-resortshttps://www.facebook.com/FourSeasonsJobshttps://twitter.com/FourSeasonsJobs
Four Seasons is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.
#J-18808-Ljbffr
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
About the location:
An urban oasis along the Mississippi. Embrace the pioneering spirit of St. Louis and come explore with us. Our resort-style hotel is set along the banks of the fabled Mississippi River in the heart of downtown’s entertainment district, just steps away from our most recognizable landmark: the shimmering Gateway Arch. Take in the epic views from a private poolside cabana on our Sky Terrace, from a table filled with sharable plates at Cinder House, or from the floor-to-ceiling windows in the comfort of your very own room.
About the Role:
PURPOSE:
The Digital Marketing Manager manages brand social channels with the goal of increasing engagement and generating revenue for Four Seasons Hotel St. Louis. The Digital Marketing Manager supports the Director of Marketing and Director of Public Relations & Communications to execute strategies in digital marketing, social media, content development, public relations, online reputation management, and measures success through outcomes supported by analytics and reporting.
Social Media/Digital Marketing:
Initiate and manage the hotel’s social media strategy (Instagram, Facebook, X, YouTube) with support from the Director of Public Relations; curate engaging content that showcases Brand DNA while increasing total audience size and engagement.
Plan and execute photo and video shoots in collaboration with other departments (R&B, Spa) to develop engaging content.
Develop content calendar to ensure consistent and timely posting across platforms, maintaining brand standard activity levels.
Utilize available programs (including Sprout, Social Native, Tracker) to streamline social media management, integrate User Generated Content, and vet influencers and meet corporate KPIs.
Execute effective community management of all social media platforms; monitor for comments and respond in a timely manner.
Ensure social media content performs well in Brand Clarity audit and monthly marketing scorecard.
Execute strategies and tactics outlined in FS Corporate Toolkit and ensure participation in corporate global social media campaigns.
Manage hotel online presence on Four Seasons owned channels and partner sites (CVent, Party Slate, OTAs, Newsroom, etc.), ensuring alignment with the Hotel’s positioning, storytelling and business objectives.
Manage online reputation (using Revinate, Google); monitor, report reviews/sentiment to internal stakeholders, lead community response.
Support DOM/PRD and agency partners with digital marketing tactics, including SEO, PPC, email marketing, and display advertising to ensure messaging and creative is aligned.
Lead social media advertising campaigns and brief submissions.
Manage email marketing campaigns; develop timely and relevant communications for distribution.
Attend relevant meetings, including monthly Acronym, biweekly R&B PR meeting.
PR/Marketing Communications:
Manage hotel profile on Four Seasons image library; execute necessary release forms; submit new images for approval; clear dated images from library.
Collaborate on the development of marketing partnerships and hotel activations that both enhance the guest experience and drive engagement.
Proactively organize Influencer and Media on-property experiences, itineraries, and events.
Assist with the organization, publicity, and execution of PR events and activations on and off property.
Assist with the creation of internal/external promotional materials, including print, digital, owned assets and other collateral.
Foster relationships with media and influencers and respond to queries as needed; assist with updating and maintaining media/influencer database (Cision).
Assist with tracking coverage and reporting on KPIs.
What we are looking for:
Education:
College degree preferred.
Experience:
Previous digital marketing/social media experience required, preferably within the hospitality or luxury industry and preferably 2-4 years minimum experience.
Skills and Abilities:
Experience with social media platforms, consumer engagement and strong awareness of the digital world.
Excellent writing, presentation, and communication skills.
Photography and video skills and an eye for aesthetics.
Attention to detail and organization.
Influencer relations experience.
Knowledge of Canva, photo/video editing and production, familiarity with graphic arts and collateral.
Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities.
Ability to manage third-party agencies, partners, and vendors.
Proficient in Microsoft Office Suite.
What we are offering you:
Lucrative salary!
Excellent benefits package that includes: Medical, Dental, Vision and 401K with employer matching all starting at 30 days!
Time off plans starting at day of hire!
An opportunity to be a part of a cohesive team in an inclusive work environment!
Complimentary and discounted hotel stays around the world!
Wellbeing and mental health initiatives and focused company!
Embracement and promotion of diversity in our workplace!
Complimentary employee meals and beverages!
Tuition reimbursement!
Learn more about what it is like to work at Four Seasons-visit us:
https://www.fourseasons.com/stlouis/https://www.fourseasons.com/careers/https://www.linkedin.com/company/four-seasons-hotels-and-resortshttps://www.facebook.com/FourSeasonsJobshttps://twitter.com/FourSeasonsJobs
Four Seasons is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.
#J-18808-Ljbffr