Morel Global
Senior Director of Marketing
Morel Global, Austin, Texas, us, 78716
About Danny:
Scroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect.Danny is a spiritual guide supporting millions around the world to awaken, heal, and transform their lives. He is dedicated to guiding his community and audiences through profound internal transformations resulting in healing lifelong limiting beliefs and removing inner barriers that block deep spiritual connection, financial freedom, vibrant health, and thriving relationships from entering their lives.About Morel Global:Morel Global’s mission is to serve and guide
millions
of people to awaken their highest self and return back to the essence of their hearts through transformational products, events, and experiences that profoundly impact the healing of the world. Today we are the world’s home for the individual looking to heal and transform their life through media content on our social media and podcasts, year-round online university through AwakenU, in real-life events through Awaken, and our exclusive mastermind for leaders through Inner Circle.Tomorrow, we will create the most impactful media content organization for awakening, healing, and transforming as well as physical properties for deep healing immersions.Morel Global is a 15+ person, privately held company based in Austin, Texas with incredible growth and impact. Our founder is a captivating public speaker and coach who formerly built and exited from a company doing $1b in annual sales.Position Overview:Do you love direct response online marketing? The Director of Marketing reports to the company CEO and is responsible for all activities related to conceptualizing and implementing online marketing strategy and achieving leads, sales, and revenue targets. The qualified candidate will have mastery in the strategy, implementing, creating, and optimizing 8 figure sales funnels in addition to leading a high-performance team in using innovative tools and technologies towards driving
1 million leads a year.At an expert level, you can create and analyze organic and paid ads, funnels, and all offers throughout the buying lifecycle.Direct response marketing expertise is critical in this role as is: database management, optimization strategies, and effective sales copy.Responsibilities:Full management of customer acquisition and campaign performance through developing and implementing online sales funnels to achieve key business targetsDevelop and execute strategic marketing/sales/revenue objectives, tactics, and plansCreate the ascension model that takes our 3 million+ audience from follower to paying community membersUpgrade all marketing operational strategies and systems to create and manage a multimillion dollar budgetOversee the development and management of highly focused automated direct response marketing/sales funnelsPrepare and oversee all marketing budgets while controlling costsEvaluate and report all online advertising KPIs, metrics, and ROIResearch, identify, and capitalize on market and brand awareness opportunitiesHelp evaluate and establish pricing strategies, and optimize product pricing and brand positioningLead the sales of our flagship event “Awaken Your Highest Self” and create + execute the plan to grow its attendees from 500 to 5,000 per event.Work closely with our sales team to provide them adequate qualified leads for our high-ticket mastermind “Inner Circle”Oversee our ad spend and ensure a successful 2x minimum ROASImplement, and lead the use of, analytics tools for better customer segmentation/targetingWork with product leadership to improve customer retention and lifetime valueCompensation:$125,000 - $150,000/annual depending on your experienceTo Apply:Use subject line “MG DOM Application” and please email danny@morelglobal.com with an updated and your relevant Director/VP of Marketing resume, and a video (up to 2 min) of why you are a great fit for this role.Please note that if both are
not
submitted, your application will
not
be reviewed.Qualifications:A highly skilled, internet marketing expert who is highly versed in Direct Response & Direct to Consumer Marketing, eCommerce, online lead generation, conversion-based analytics, effective landing pages, persuasion marketing, website/web pages implementation, funnels, and fully up to speed with the latest developments in the Internet/digital marketing spaceC-Level or VP management experience. Skills include strategic and tactical planning, influencing others, building trust, and supporting aggressive organizational growth.You have studied, implemented, and mastered techniques taught by the likes of Dan Kennedy and Russell Brunson (to name a few)Experienced in managing or working with an ad manager, overseeing large budget ad campaigns across the major paid media platformsTrack record of building consumer-facing digital brands and running effective online marketing communications and product marketing programsProven ability to drive successful, ongoing lead generation programsAn authority on digital marketing strategy, who has leveraged products, services, and partnerships to achieve market creation, penetration, and protection strategiesA proven ability to drive the development and implementation of direct response marketing campaignsDemonstrated experience in the use of market data and technology to inform marketing strategy and tacticsBackground in developing pricing and promotional strategiesA proven team builder and cultural fit, who strengthens the current team and grows it as strategy warrantsA proven ability to meet aggressive revenue goals, deadlines, and juggle multiple prioritiesAn exceptional work ethic: a highly detailed driver who uses time productively, maximizes efficiency, and meets challenging work goalsA big thinker who is ready to change the world through your chosen vehicle of work: Online digital marketingWho You Are:You live and breathe self-development work personally with professional experience in this industryYou have helped scale companies from $5m to $20m in revenue, especially from your direct marketing effortsA proven, fast-paced leader who adjusts leadership style to motivate our team to achieve extraordinary goals and resultsMotivates and leads others to achieve expectations. Provides strong leadership in the midst of challenging circumstances.You create a compelling vision and energize others on your team to work towards that visionAn entrepreneurial, roll-up-your-sleeves marketer who is drawn to, and knows how to work effectively within, a small, rapidly growing organizationYour decision-making criteria is based on company priorities and driven by key metricsPromotes team spirit and works collaboratively to achieve team goalsExpects excellence from others and tolerates no less. Inspires people to accomplish the extraordinary.Why Work With Us:Our Team: We are all motivated to do our best work possible and are committed to helping each other grow through an open dialogue approach where ongoing feedback flows freelyOur Culture and Values: Morel Global’s core values are simple yet profound: Love, Truth, and FreedomOur Impact Reach: See and feel the impact your contributions will have profound transformation on millions of people worldwide awakening and healing
#J-18808-Ljbffr
Scroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect.Danny is a spiritual guide supporting millions around the world to awaken, heal, and transform their lives. He is dedicated to guiding his community and audiences through profound internal transformations resulting in healing lifelong limiting beliefs and removing inner barriers that block deep spiritual connection, financial freedom, vibrant health, and thriving relationships from entering their lives.About Morel Global:Morel Global’s mission is to serve and guide
millions
of people to awaken their highest self and return back to the essence of their hearts through transformational products, events, and experiences that profoundly impact the healing of the world. Today we are the world’s home for the individual looking to heal and transform their life through media content on our social media and podcasts, year-round online university through AwakenU, in real-life events through Awaken, and our exclusive mastermind for leaders through Inner Circle.Tomorrow, we will create the most impactful media content organization for awakening, healing, and transforming as well as physical properties for deep healing immersions.Morel Global is a 15+ person, privately held company based in Austin, Texas with incredible growth and impact. Our founder is a captivating public speaker and coach who formerly built and exited from a company doing $1b in annual sales.Position Overview:Do you love direct response online marketing? The Director of Marketing reports to the company CEO and is responsible for all activities related to conceptualizing and implementing online marketing strategy and achieving leads, sales, and revenue targets. The qualified candidate will have mastery in the strategy, implementing, creating, and optimizing 8 figure sales funnels in addition to leading a high-performance team in using innovative tools and technologies towards driving
1 million leads a year.At an expert level, you can create and analyze organic and paid ads, funnels, and all offers throughout the buying lifecycle.Direct response marketing expertise is critical in this role as is: database management, optimization strategies, and effective sales copy.Responsibilities:Full management of customer acquisition and campaign performance through developing and implementing online sales funnels to achieve key business targetsDevelop and execute strategic marketing/sales/revenue objectives, tactics, and plansCreate the ascension model that takes our 3 million+ audience from follower to paying community membersUpgrade all marketing operational strategies and systems to create and manage a multimillion dollar budgetOversee the development and management of highly focused automated direct response marketing/sales funnelsPrepare and oversee all marketing budgets while controlling costsEvaluate and report all online advertising KPIs, metrics, and ROIResearch, identify, and capitalize on market and brand awareness opportunitiesHelp evaluate and establish pricing strategies, and optimize product pricing and brand positioningLead the sales of our flagship event “Awaken Your Highest Self” and create + execute the plan to grow its attendees from 500 to 5,000 per event.Work closely with our sales team to provide them adequate qualified leads for our high-ticket mastermind “Inner Circle”Oversee our ad spend and ensure a successful 2x minimum ROASImplement, and lead the use of, analytics tools for better customer segmentation/targetingWork with product leadership to improve customer retention and lifetime valueCompensation:$125,000 - $150,000/annual depending on your experienceTo Apply:Use subject line “MG DOM Application” and please email danny@morelglobal.com with an updated and your relevant Director/VP of Marketing resume, and a video (up to 2 min) of why you are a great fit for this role.Please note that if both are
not
submitted, your application will
not
be reviewed.Qualifications:A highly skilled, internet marketing expert who is highly versed in Direct Response & Direct to Consumer Marketing, eCommerce, online lead generation, conversion-based analytics, effective landing pages, persuasion marketing, website/web pages implementation, funnels, and fully up to speed with the latest developments in the Internet/digital marketing spaceC-Level or VP management experience. Skills include strategic and tactical planning, influencing others, building trust, and supporting aggressive organizational growth.You have studied, implemented, and mastered techniques taught by the likes of Dan Kennedy and Russell Brunson (to name a few)Experienced in managing or working with an ad manager, overseeing large budget ad campaigns across the major paid media platformsTrack record of building consumer-facing digital brands and running effective online marketing communications and product marketing programsProven ability to drive successful, ongoing lead generation programsAn authority on digital marketing strategy, who has leveraged products, services, and partnerships to achieve market creation, penetration, and protection strategiesA proven ability to drive the development and implementation of direct response marketing campaignsDemonstrated experience in the use of market data and technology to inform marketing strategy and tacticsBackground in developing pricing and promotional strategiesA proven team builder and cultural fit, who strengthens the current team and grows it as strategy warrantsA proven ability to meet aggressive revenue goals, deadlines, and juggle multiple prioritiesAn exceptional work ethic: a highly detailed driver who uses time productively, maximizes efficiency, and meets challenging work goalsA big thinker who is ready to change the world through your chosen vehicle of work: Online digital marketingWho You Are:You live and breathe self-development work personally with professional experience in this industryYou have helped scale companies from $5m to $20m in revenue, especially from your direct marketing effortsA proven, fast-paced leader who adjusts leadership style to motivate our team to achieve extraordinary goals and resultsMotivates and leads others to achieve expectations. Provides strong leadership in the midst of challenging circumstances.You create a compelling vision and energize others on your team to work towards that visionAn entrepreneurial, roll-up-your-sleeves marketer who is drawn to, and knows how to work effectively within, a small, rapidly growing organizationYour decision-making criteria is based on company priorities and driven by key metricsPromotes team spirit and works collaboratively to achieve team goalsExpects excellence from others and tolerates no less. Inspires people to accomplish the extraordinary.Why Work With Us:Our Team: We are all motivated to do our best work possible and are committed to helping each other grow through an open dialogue approach where ongoing feedback flows freelyOur Culture and Values: Morel Global’s core values are simple yet profound: Love, Truth, and FreedomOur Impact Reach: See and feel the impact your contributions will have profound transformation on millions of people worldwide awakening and healing
#J-18808-Ljbffr