Verizon Communications
Associate Director - Field Marketing
Verizon Communications, Irvine, California, United States, 92620
When you join Verizon You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.
A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities.What You’ll Be Doing:
Lead development and execution of strategic marketing initiatives that drive brand awareness in the local markets and store traffic to Total Wireless stores within the West region. You will work cross-functionally with internal and external stakeholders, including store planning, media, brand, local marketing agencies, dealer and master agents partners, to drive overall brand success. This role will be responsible for engaging the target customer through local, community-focused initiatives (e.g., store opening support, customer events, sponsorship of local events, partnership with community colleges, etc.) that ultimately drive customer consideration and traffic to the exclusive stores to switch their wireless provider. Initially, this role will focus on the Total Wireless brand, but the expectation is that it will expand to other portfolio brands as well. The ideal candidate thrives in a fast-paced culture and can also make thoughtful decisions. You are a strategic thinker and like to jump into the details to inform decisions. You are curious, creative, and oriented towards developing excellent solutions.Developing and executing a field marketing strategy aligned with Verizon Value’s overall marketing vision and brand strategy and growth targets.
Building up and developing a high performing team of marketing professionals supporting the west region, fostering collaboration and innovation.
Collaborating closely with integrated marketing leadership to understand market trends, identify growth opportunities, and develop marketing programs to support growth.
Developing and leading scaled marketing strategies that both work nationally and locally in order to efficiently meet our marketing targets.
Identifying and developing focused events that tie into the Total Wireless overall marketing vision and brand strategy; potential to expand to other portfolio brands in the future.
Defining, implementing, and fostering a metric-driven approach to measure the impact of field marketing programs. Seek continuous optimization campaigns for maximum impact and ROI.
Establishing and maintaining strong relationships with stakeholders, including store planning team, sales team, store owner/operators, all of the internal integrated marketing teams and executive leadership.
Staying current on industry trends, our competitive landscape, and customer insights to inform marketing strategies.
Managing an annual budget for field marketing activities, ensuring resources are allocated efficiently and effectively to drive desired outcomes.
Leading development of the field marketing toolkit, outlining guidelines for field marketing activities and co-op governance within the market.
Providing agency/vendor execution oversight, as needed.
What we’re looking for: You’ll Need to Have:Eight or more years of relevant work experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Willingness to travel 25% of the time.
Even Better If You Have One or More of the Following:Bachelor’s degree in marketing, business or communications.
Industry experience.
Local, retail, field, marketing experience.
National and local partnership experience for retail and social groups.
Strategic thinker combined with a relentless focus on creative problem solving and excellence.
Proven ability to run complex processes, navigate organizations, and lead meetings / quarterly business reviews effectively and efficiently.
Excellent communication, presentation, and relationship-building skills; able to engage with all levels of an organization.
Is proactive with strong organizational skills.
Ability to thrive in a fast-paced environment and creating alignment with stakeholders.
Excellent analytical and quantitative skills.
Where you’ll be working… This hybrid role will have a defined work location that includes work from home and assigned office days (Tuesday, Wednesday, and Thursday weekly).This position will support the West region and will require travel in and around areas across states within the region.If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.Scheduled Weekly Hours 40Equal Employment Opportunity We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package.
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A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities.What You’ll Be Doing:
Lead development and execution of strategic marketing initiatives that drive brand awareness in the local markets and store traffic to Total Wireless stores within the West region. You will work cross-functionally with internal and external stakeholders, including store planning, media, brand, local marketing agencies, dealer and master agents partners, to drive overall brand success. This role will be responsible for engaging the target customer through local, community-focused initiatives (e.g., store opening support, customer events, sponsorship of local events, partnership with community colleges, etc.) that ultimately drive customer consideration and traffic to the exclusive stores to switch their wireless provider. Initially, this role will focus on the Total Wireless brand, but the expectation is that it will expand to other portfolio brands as well. The ideal candidate thrives in a fast-paced culture and can also make thoughtful decisions. You are a strategic thinker and like to jump into the details to inform decisions. You are curious, creative, and oriented towards developing excellent solutions.Developing and executing a field marketing strategy aligned with Verizon Value’s overall marketing vision and brand strategy and growth targets.
Building up and developing a high performing team of marketing professionals supporting the west region, fostering collaboration and innovation.
Collaborating closely with integrated marketing leadership to understand market trends, identify growth opportunities, and develop marketing programs to support growth.
Developing and leading scaled marketing strategies that both work nationally and locally in order to efficiently meet our marketing targets.
Identifying and developing focused events that tie into the Total Wireless overall marketing vision and brand strategy; potential to expand to other portfolio brands in the future.
Defining, implementing, and fostering a metric-driven approach to measure the impact of field marketing programs. Seek continuous optimization campaigns for maximum impact and ROI.
Establishing and maintaining strong relationships with stakeholders, including store planning team, sales team, store owner/operators, all of the internal integrated marketing teams and executive leadership.
Staying current on industry trends, our competitive landscape, and customer insights to inform marketing strategies.
Managing an annual budget for field marketing activities, ensuring resources are allocated efficiently and effectively to drive desired outcomes.
Leading development of the field marketing toolkit, outlining guidelines for field marketing activities and co-op governance within the market.
Providing agency/vendor execution oversight, as needed.
What we’re looking for: You’ll Need to Have:Eight or more years of relevant work experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Willingness to travel 25% of the time.
Even Better If You Have One or More of the Following:Bachelor’s degree in marketing, business or communications.
Industry experience.
Local, retail, field, marketing experience.
National and local partnership experience for retail and social groups.
Strategic thinker combined with a relentless focus on creative problem solving and excellence.
Proven ability to run complex processes, navigate organizations, and lead meetings / quarterly business reviews effectively and efficiently.
Excellent communication, presentation, and relationship-building skills; able to engage with all levels of an organization.
Is proactive with strong organizational skills.
Ability to thrive in a fast-paced environment and creating alignment with stakeholders.
Excellent analytical and quantitative skills.
Where you’ll be working… This hybrid role will have a defined work location that includes work from home and assigned office days (Tuesday, Wednesday, and Thursday weekly).This position will support the West region and will require travel in and around areas across states within the region.If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.Scheduled Weekly Hours 40Equal Employment Opportunity We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package.
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