Parsley Health
Lifecycle Marketing Manager
Parsley Health, New York, New York, us, 10261
About us:
All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.Parsley Health is a digital health company with a mission to transform the health of everyone, everywhere with the world's best possible medicine. Today, Parsley Health is the nation's largest health care company helping people suffering from chronic conditions find relief with root cause resolution medicine. Our work is inspired by our members’ journeys and our actions are focused on impact and results.
The opportunity:
We’re seeking a
Lifecycle Marketing Manager
to help manage engagement, retention, and conversion for our customer base through data-driven email marketing strategies. This role will own and manage the entire lifecycle marketing funnel, from onboarding and nurturing to retention and conversion. You will develop and execute targeted campaigns across various channels (email, SMS, in-app, etc.) that drive engagement, increase customer retention, and support our revenue growth. You will collaborate cross-functionally to optimize every touchpoint in the customer journey and leverage data to refine strategies continuously.
What you’ll do:
Own and execute lifecycle marketing strategies to increase engagement, conversion, and retention.
Lead the development, execution, and optimization of email marketing campaigns and newsletters, including customer segmentation, automation, and A/B testing.
Collaborate with the product, design, and content teams to create personalized and impactful communications that resonate with different customer segments.
Monitor and analyze key lifecycle metrics (retention, engagement, CTR, etc.) to optimize campaigns and report performance to stakeholders.
Manage and improve CRM strategies across email, SMS, and other channels.
Optimize the onboarding process to ensure customers are fully engaged from the start, improving activation and reducing churn.
Support retention initiatives, including win-back campaigns, product usage nudges, and referral campaigns.
Work closely with data and analytics teams to gather insights and refine marketing tactics based on performance metrics.
What you’ll need:
Experience:
3-5 years of marketing experience, ideally in digital healthcare marketing.
Email Expert:
Proven experience in lifecycle marketing and email campaign management in a fast-paced, high-growth environment.
Customer-Driven:
Strong understanding of customer segmentation, personalization, and email automation tools (ideally with Iterable).
Data-First:
Strong data analysis skills and experience working with cross-functional teams to derive actionable insights.
Editor & Writer:
Excellent written and verbal communication skills, with a knack for editing, tweaking, and finding compelling messages.
Detail-Oriented:
Ability to manage multiple projects and timelines simultaneously with high attention to detail.
Startup Savvy:
Prior experience in an early-stage startup environment, with a willingness to be hands-on.
Passion:
Deeply passionate about functional health, root-cause medicine, and a new approach to healthcare.
Benefits and Compensation:
Equity Stake
401(k) + Employer Matching program
Remote-first with the option to work from one of our centers in NYC or LA
Complimentary Parsley Health Complete Care membership
Subsidized Medical, Dental, and Vision insurance plan options
Generous 4+ weeks of paid time off
Annual professional development stipend
Annual wellness stipend
Parsley Health is committed to providing an equitable, fair and transparent compensation program for all employees. The starting salary for this role is between $85,000 - $95,000, depending on skills and experience. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location.
At Parsley Health we believe in celebrating everything that makes us human and are proud to be an equal opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better we can serve our members.
#J-18808-Ljbffr
All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.Parsley Health is a digital health company with a mission to transform the health of everyone, everywhere with the world's best possible medicine. Today, Parsley Health is the nation's largest health care company helping people suffering from chronic conditions find relief with root cause resolution medicine. Our work is inspired by our members’ journeys and our actions are focused on impact and results.
The opportunity:
We’re seeking a
Lifecycle Marketing Manager
to help manage engagement, retention, and conversion for our customer base through data-driven email marketing strategies. This role will own and manage the entire lifecycle marketing funnel, from onboarding and nurturing to retention and conversion. You will develop and execute targeted campaigns across various channels (email, SMS, in-app, etc.) that drive engagement, increase customer retention, and support our revenue growth. You will collaborate cross-functionally to optimize every touchpoint in the customer journey and leverage data to refine strategies continuously.
What you’ll do:
Own and execute lifecycle marketing strategies to increase engagement, conversion, and retention.
Lead the development, execution, and optimization of email marketing campaigns and newsletters, including customer segmentation, automation, and A/B testing.
Collaborate with the product, design, and content teams to create personalized and impactful communications that resonate with different customer segments.
Monitor and analyze key lifecycle metrics (retention, engagement, CTR, etc.) to optimize campaigns and report performance to stakeholders.
Manage and improve CRM strategies across email, SMS, and other channels.
Optimize the onboarding process to ensure customers are fully engaged from the start, improving activation and reducing churn.
Support retention initiatives, including win-back campaigns, product usage nudges, and referral campaigns.
Work closely with data and analytics teams to gather insights and refine marketing tactics based on performance metrics.
What you’ll need:
Experience:
3-5 years of marketing experience, ideally in digital healthcare marketing.
Email Expert:
Proven experience in lifecycle marketing and email campaign management in a fast-paced, high-growth environment.
Customer-Driven:
Strong understanding of customer segmentation, personalization, and email automation tools (ideally with Iterable).
Data-First:
Strong data analysis skills and experience working with cross-functional teams to derive actionable insights.
Editor & Writer:
Excellent written and verbal communication skills, with a knack for editing, tweaking, and finding compelling messages.
Detail-Oriented:
Ability to manage multiple projects and timelines simultaneously with high attention to detail.
Startup Savvy:
Prior experience in an early-stage startup environment, with a willingness to be hands-on.
Passion:
Deeply passionate about functional health, root-cause medicine, and a new approach to healthcare.
Benefits and Compensation:
Equity Stake
401(k) + Employer Matching program
Remote-first with the option to work from one of our centers in NYC or LA
Complimentary Parsley Health Complete Care membership
Subsidized Medical, Dental, and Vision insurance plan options
Generous 4+ weeks of paid time off
Annual professional development stipend
Annual wellness stipend
Parsley Health is committed to providing an equitable, fair and transparent compensation program for all employees. The starting salary for this role is between $85,000 - $95,000, depending on skills and experience. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location.
At Parsley Health we believe in celebrating everything that makes us human and are proud to be an equal opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better we can serve our members.
#J-18808-Ljbffr