Greater Horizon Financial Group
Director of Marketing
Greater Horizon Financial Group, Columbus, Indiana, United States, 47201
Company Overview:
Find out if this opportunity is a good fit by reading all of the information that follows below.Greater Horizon Financial Group is a leading financial services company, recently recognized as a Top 50 Financial Security company in the nation by Forbes. With a team of 10 dedicated professionals, we are committed to delivering exceptional financial solutions to our clients. As we continue to uplift and serve our clients – we are seeking a dynamic and experienced Director of Marketing to lead our marketing initiatives and contribute to our continued growth.
Key Responsibilities:
Annual Marketing Strategy:
Develop and implement a comprehensive annual marketing strategy that aligns with the company's objectives and growth targets.
Budget Development & Oversight:
Manage the marketing budget efficiently to maximize ROI while ensuring all activities support the company's goals.
Client Experience:
Oversee client touch-points and experiences to maintain high levels of client satisfaction and engagement.
Vendor Management:
Manage relationships with external vendors, agencies, and partners to ensure effective execution of marketing initiatives.
Marketing Plan Execution:
Lead the execution of marketing initiatives, including website management, advertising, SEO, SEM, development of marketing materials, public relations, and social media management.
Client Communication:
Develop and maintain effective client communication strategies, including market updates, drip campaigns, and engagement campaigns.
Sponsorship and Non-profit Relationships:
Cultivate and manage relationships with sponsors, non-profit organizations, and community partnerships to enhance the company's reputation and social responsibility.
Client Surveys and Satisfaction Tracking:
Implement client satisfaction surveys and tracking mechanisms to gather feedback and continuously improve client experiences.
Support Sales Efforts:
Develop and support processes for generating and nurturing prospects, collaborating closely with the sales team to ensure marketing efforts align with sales objectives.
Qualifications:
Bachelor's degree in Business or Marketing
10+ years of marketing experience, with a proven track record of success in the financial services industry
Event management experience, including the planning and execution of corporate events
Ability to work independently
Strong community awareness and the ability to drive brand awareness in the local market
Strategic, innovative, and positive mindset, with a results-oriented approach to marketing
Design experience is a plus
CRM knowledge and experience is preferred
Visionary and forward-thinking approach to marketing strategies
How to Apply:
If you are a seasoned marketing professional with a strong background in the financial services industry and are excited about the opportunity to lead the marketing efforts of a highly-regarded company, we encourage you to apply. Please submit your resume and a cover letter detailing your relevant experience and why you are the best fit for this role to maddie.rice@nm.com.
Job Type:
Full-time
Pay:
$60,000.00 - $90,000.00 per year
Location:
Columbus, IN 47201 (Preferred)
Work Location:
In person
#J-18808-Ljbffr
Find out if this opportunity is a good fit by reading all of the information that follows below.Greater Horizon Financial Group is a leading financial services company, recently recognized as a Top 50 Financial Security company in the nation by Forbes. With a team of 10 dedicated professionals, we are committed to delivering exceptional financial solutions to our clients. As we continue to uplift and serve our clients – we are seeking a dynamic and experienced Director of Marketing to lead our marketing initiatives and contribute to our continued growth.
Key Responsibilities:
Annual Marketing Strategy:
Develop and implement a comprehensive annual marketing strategy that aligns with the company's objectives and growth targets.
Budget Development & Oversight:
Manage the marketing budget efficiently to maximize ROI while ensuring all activities support the company's goals.
Client Experience:
Oversee client touch-points and experiences to maintain high levels of client satisfaction and engagement.
Vendor Management:
Manage relationships with external vendors, agencies, and partners to ensure effective execution of marketing initiatives.
Marketing Plan Execution:
Lead the execution of marketing initiatives, including website management, advertising, SEO, SEM, development of marketing materials, public relations, and social media management.
Client Communication:
Develop and maintain effective client communication strategies, including market updates, drip campaigns, and engagement campaigns.
Sponsorship and Non-profit Relationships:
Cultivate and manage relationships with sponsors, non-profit organizations, and community partnerships to enhance the company's reputation and social responsibility.
Client Surveys and Satisfaction Tracking:
Implement client satisfaction surveys and tracking mechanisms to gather feedback and continuously improve client experiences.
Support Sales Efforts:
Develop and support processes for generating and nurturing prospects, collaborating closely with the sales team to ensure marketing efforts align with sales objectives.
Qualifications:
Bachelor's degree in Business or Marketing
10+ years of marketing experience, with a proven track record of success in the financial services industry
Event management experience, including the planning and execution of corporate events
Ability to work independently
Strong community awareness and the ability to drive brand awareness in the local market
Strategic, innovative, and positive mindset, with a results-oriented approach to marketing
Design experience is a plus
CRM knowledge and experience is preferred
Visionary and forward-thinking approach to marketing strategies
How to Apply:
If you are a seasoned marketing professional with a strong background in the financial services industry and are excited about the opportunity to lead the marketing efforts of a highly-regarded company, we encourage you to apply. Please submit your resume and a cover letter detailing your relevant experience and why you are the best fit for this role to maddie.rice@nm.com.
Job Type:
Full-time
Pay:
$60,000.00 - $90,000.00 per year
Location:
Columbus, IN 47201 (Preferred)
Work Location:
In person
#J-18808-Ljbffr