ALM
Client Marketing Manager
ALM, Hawaii National Park, Hawaii, us, 96718
Join us for a bright future…Discover where your talent fits best at ALM!Our network of more than 450+ employees globally is united by a shared understanding that the work we do makes a direct impact on the success of our customers and audiences. Our collaborative environment provides a vast amount of opportunities for career development. Our goal is to hire industry’s top talent, offer growth opportunities and provide a fulfilling working environment.Here at ALM, we are a customer-focused and market-driven company dedicated to the success of the customers we serve with our information products and marketing services and events. Across ALM, our teams deliver premium content to professionals in the legal, finance, real estate and insurance industries.We promote and value innovation and an entrepreneurial spirit. We believe that integrity must be at the heart of everything we do. We foster an environment of trust and teamwork and believe that employee empowerment drives our progress and success as a business. We insist on quality and continuous improvement in all that we do. We have a winning attitude and seek to celebrate all of our successes … big and small.Salary Range:
70,000 – 73,000 USD Annually
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.The referenced salary range is based on the Company's good faith belief at the time of posting. Total compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level.Although this is a remote position, due to business registration, applicants who live in AK, AL, AR, HI, IA, ID, KS, MT, ND, NE, NM, NV, RI, SD, UT, WA, and WY, cannot be considered for this position.ABOUT THE TEAM:
Highly-motivated, hardworking, organized and collaborative, the client marketing team strategically plans and flawlessly executes digital campaigns that lead to strong client relationships and consistent renewals. We adjust campaign strategies and test new digital channels to optimize performance for our clients. The team of problem solvers is composed of very talented team players and we pride ourselves on delicately balancing the needs of the business with delivering exceptional client experiences.WHAT YOU’LL DO:Develop and maintain strong client relationships; consistently communicate with clients to understand campaign goals and parameters, gather approval and materials, troubleshoot issues and deliver leads and reporting.Develop, execute, and program marketing campaigns that deliver and convert audience members to meet client program guarantees including lead generation, content marketing, webcasts, custom programs and digital events.Review client content for lead generation and customer journey campaigns.Estimate campaign performance and provide clients with recommendations for how they can improve their content.Prepare comprehensive project timelines providing deadlines and critical milestones.Create and optimize marketing materials for client programs, ensuring that they are implemented according to plan:
Write targeted copy for promotional emails, landing pages & digital ads.Program and manage live webcast execution.Build HTML emails using Dreamweaver.Utilize Audience Database to create and segment lists.Coordinate deployment of emails with offshore Campaign Coordinators.Ensure CAN-SPAM compliance in client marketing emails.Experiment with non-email, non-display ad marketing tactics (i.e. social media, contextual advertising, SEM, re-marketing).Regularly A/B test promotions & make recommendations for template optimization.
Track and evaluate marketing performance to ensure client campaign goals are achieved and make recommendations on changes and improvements to meet client and company objectives.Share digital marketing strategies/ideas/tips in team discussions.Other duties as assigned.Qualifications:Bachelor’s degree or equivalent (Marketing or Business degree or equivalent preferred).Approximately 5+ years’ experience in digital marketing or related field.Proven experience developing and managing multi-channel marketing campaigns, including, but not limited to, email, social, search.Proven experience in client service - demonstrates the ability to communicate expectations and deadlines as well as troubleshoot issues with clients.Working knowledge of HTML, Dreamweaver, MS Office (specifically Excel), G-Suite.Working knowledge of marketing automation software and email list management experience (ExactTarget and/or SailThru a plus).Have a proven ability to drive projects forward in a rapidly changing environment with a strong emphasis on virtual team working and conference call meetings; Ability to work independently and be self-directed.Proven experience in engaging and developing collaborative relationships with a broad range of internal and external stakeholders.Extremely detail-oriented with excellent organizational and problem-solving skills.Knowledge of legal, insurance, or financial services industry a plus.Experience in media/publishing industry a plus.Experience in programming and executing webcasts a plus.Why you should join ALM...Generous Benefit Plans for Medical, Vision & Dental Coverage.401(K) Plan With Match.Paid Time Off (Vacation, Personal Days & Sick Days).Summer Fridays - Early Office Closure.Paid Holidays.Health Savings Account.Flexible Spending Accounts for Dependent Care & Medical Expenses.Career Development Learning & Training Opportunities.Educational Assistance.Employee Referral Bonus.Employee Recognition Awards.Short-term & Long-term Disability Coverage.Flexible Work Schedules.ALM provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, veteran status, national origin, age, disability or genetics. In addition to federal law requirements, ALM complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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70,000 – 73,000 USD Annually
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.The referenced salary range is based on the Company's good faith belief at the time of posting. Total compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level.Although this is a remote position, due to business registration, applicants who live in AK, AL, AR, HI, IA, ID, KS, MT, ND, NE, NM, NV, RI, SD, UT, WA, and WY, cannot be considered for this position.ABOUT THE TEAM:
Highly-motivated, hardworking, organized and collaborative, the client marketing team strategically plans and flawlessly executes digital campaigns that lead to strong client relationships and consistent renewals. We adjust campaign strategies and test new digital channels to optimize performance for our clients. The team of problem solvers is composed of very talented team players and we pride ourselves on delicately balancing the needs of the business with delivering exceptional client experiences.WHAT YOU’LL DO:Develop and maintain strong client relationships; consistently communicate with clients to understand campaign goals and parameters, gather approval and materials, troubleshoot issues and deliver leads and reporting.Develop, execute, and program marketing campaigns that deliver and convert audience members to meet client program guarantees including lead generation, content marketing, webcasts, custom programs and digital events.Review client content for lead generation and customer journey campaigns.Estimate campaign performance and provide clients with recommendations for how they can improve their content.Prepare comprehensive project timelines providing deadlines and critical milestones.Create and optimize marketing materials for client programs, ensuring that they are implemented according to plan:
Write targeted copy for promotional emails, landing pages & digital ads.Program and manage live webcast execution.Build HTML emails using Dreamweaver.Utilize Audience Database to create and segment lists.Coordinate deployment of emails with offshore Campaign Coordinators.Ensure CAN-SPAM compliance in client marketing emails.Experiment with non-email, non-display ad marketing tactics (i.e. social media, contextual advertising, SEM, re-marketing).Regularly A/B test promotions & make recommendations for template optimization.
Track and evaluate marketing performance to ensure client campaign goals are achieved and make recommendations on changes and improvements to meet client and company objectives.Share digital marketing strategies/ideas/tips in team discussions.Other duties as assigned.Qualifications:Bachelor’s degree or equivalent (Marketing or Business degree or equivalent preferred).Approximately 5+ years’ experience in digital marketing or related field.Proven experience developing and managing multi-channel marketing campaigns, including, but not limited to, email, social, search.Proven experience in client service - demonstrates the ability to communicate expectations and deadlines as well as troubleshoot issues with clients.Working knowledge of HTML, Dreamweaver, MS Office (specifically Excel), G-Suite.Working knowledge of marketing automation software and email list management experience (ExactTarget and/or SailThru a plus).Have a proven ability to drive projects forward in a rapidly changing environment with a strong emphasis on virtual team working and conference call meetings; Ability to work independently and be self-directed.Proven experience in engaging and developing collaborative relationships with a broad range of internal and external stakeholders.Extremely detail-oriented with excellent organizational and problem-solving skills.Knowledge of legal, insurance, or financial services industry a plus.Experience in media/publishing industry a plus.Experience in programming and executing webcasts a plus.Why you should join ALM...Generous Benefit Plans for Medical, Vision & Dental Coverage.401(K) Plan With Match.Paid Time Off (Vacation, Personal Days & Sick Days).Summer Fridays - Early Office Closure.Paid Holidays.Health Savings Account.Flexible Spending Accounts for Dependent Care & Medical Expenses.Career Development Learning & Training Opportunities.Educational Assistance.Employee Referral Bonus.Employee Recognition Awards.Short-term & Long-term Disability Coverage.Flexible Work Schedules.ALM provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, veteran status, national origin, age, disability or genetics. In addition to federal law requirements, ALM complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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