U.S. Bank
Marketing and Sales Enablement Lead
U.S. Bank, Cincinnati, Ohio, United States, 45208
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.
Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.Job Description
U.S. Bank’s Business Banking Marketing Office is seeking a Marketing and Sales Enablement professional with proven leadership experience to maximize customer growth, retention, and engagement. This individual will lead and oversee the execution of marketing strategies that bridge the digital and physical worlds, enabling growth across Branch, Small Business Specialists, and Business Banking Relationship Managers.This individual develops and leads omnichannel, client-centric, marketing programs that maximize client growth, retention, and engagement. Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary. Manages professional employees and/or supervisors of complex support, production marketing team(s). Uses segment-specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales, and technical teams. Adapts departmental plans and priorities to address agility, resource, and operational challenges. Provides marketing support for alternative marketing channels such as tradeshows, seminars, industry sponsorships, etc. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations, and bank policies. Will partner successfully with product, technology, credit and risk, and sales, to drive our revenue objectives. This is an experienced position requiring strong leadership/management, sales and marketing strategy, marketing technology, and project management skills.Additional responsibilities include:Cultivate partnerships within the product and sales organizations to uncover client needs, and develop marketing strategies that reflect segment-specific buying journeys.Partner with analytics to develop and optimize targeting strategies that leverage third-party and first-party data sources.Partner with digital marketing and content teams to create experiences capable of developing signals and audiences consistent with high-intent leads.Oversee delivery and asset development in support of sales activities.Partner with product and sales to drive audience strategy and segmentation.Define measurement strategy for online to offline acquisition and deepening journeys.Basic Qualifications:Bachelor's degree, or equivalent work experience.10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results.Preferred Skills/Experience:Advanced knowledge of CRM and lead generation strategies.Exceptional strategic and analytical problem-solving and storyboarding skills.Detail-oriented with excellent organizational skills.Highly fungible and able to easily adapt to shifting priorities without disruption.Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services.Strong organizational, interpersonal, and team-building skills.Excellent verbal, written, and presentation skills.Agility in thinking and delivery, along with proven ability to take direction in support of company goals.Strong decision-making and problem-solving skills.Proven ability to independently manage multiple projects and assignments that are completed on time and on budget.Proficient computer navigation skills using a variety of software packages.MBA or equivalent markers of high achievement are a plus.Location:The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.Benefits:Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security, and give you peace of mind. Our benefits include the following (some may vary based on role, location, or hours):Healthcare (medical, dental, vision)Basic term and optional term life insuranceShort-term and long-term disabilityPregnancy disability and parental leave401(k) and employer-funded retirement planPaid vacation (from two to five weeks depending on salary grade and tenure)Up to 11 paid holiday opportunitiesAdoption assistanceSick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by lawEEO is the Law:U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status, among other factors.E-Verify:U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories.U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws.Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
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Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.Job Description
U.S. Bank’s Business Banking Marketing Office is seeking a Marketing and Sales Enablement professional with proven leadership experience to maximize customer growth, retention, and engagement. This individual will lead and oversee the execution of marketing strategies that bridge the digital and physical worlds, enabling growth across Branch, Small Business Specialists, and Business Banking Relationship Managers.This individual develops and leads omnichannel, client-centric, marketing programs that maximize client growth, retention, and engagement. Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary. Manages professional employees and/or supervisors of complex support, production marketing team(s). Uses segment-specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales, and technical teams. Adapts departmental plans and priorities to address agility, resource, and operational challenges. Provides marketing support for alternative marketing channels such as tradeshows, seminars, industry sponsorships, etc. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations, and bank policies. Will partner successfully with product, technology, credit and risk, and sales, to drive our revenue objectives. This is an experienced position requiring strong leadership/management, sales and marketing strategy, marketing technology, and project management skills.Additional responsibilities include:Cultivate partnerships within the product and sales organizations to uncover client needs, and develop marketing strategies that reflect segment-specific buying journeys.Partner with analytics to develop and optimize targeting strategies that leverage third-party and first-party data sources.Partner with digital marketing and content teams to create experiences capable of developing signals and audiences consistent with high-intent leads.Oversee delivery and asset development in support of sales activities.Partner with product and sales to drive audience strategy and segmentation.Define measurement strategy for online to offline acquisition and deepening journeys.Basic Qualifications:Bachelor's degree, or equivalent work experience.10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results.Preferred Skills/Experience:Advanced knowledge of CRM and lead generation strategies.Exceptional strategic and analytical problem-solving and storyboarding skills.Detail-oriented with excellent organizational skills.Highly fungible and able to easily adapt to shifting priorities without disruption.Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services.Strong organizational, interpersonal, and team-building skills.Excellent verbal, written, and presentation skills.Agility in thinking and delivery, along with proven ability to take direction in support of company goals.Strong decision-making and problem-solving skills.Proven ability to independently manage multiple projects and assignments that are completed on time and on budget.Proficient computer navigation skills using a variety of software packages.MBA or equivalent markers of high achievement are a plus.Location:The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.Benefits:Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security, and give you peace of mind. Our benefits include the following (some may vary based on role, location, or hours):Healthcare (medical, dental, vision)Basic term and optional term life insuranceShort-term and long-term disabilityPregnancy disability and parental leave401(k) and employer-funded retirement planPaid vacation (from two to five weeks depending on salary grade and tenure)Up to 11 paid holiday opportunitiesAdoption assistanceSick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by lawEEO is the Law:U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status, among other factors.E-Verify:U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories.U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws.Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
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