US Bank
Associate General Counsel - Marketing
US Bank, Minneapolis, Minnesota, United States, 55443
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.
Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today.Job Description
The U.S. Bank Law Division is seeking an experienced Attorney to serve as the lead lawyer supporting our Corporate Marketing division.This role will work with our Marketing and Analytics division and business unit Marketing teams on traditional, digital and social media marketing and advertising matters. The position offers candidates an opportunity to serve as a strategic partner and advisor to our Marketing and Analytics leadership team and a career with exposure to a variety of Marketing and advertising-related legal issues and transactions. We are looking for an individual who can work independently but collaboratively in a fast-paced and collegial team environment.Successful candidates for positions in the U.S. Bank Law Division consistently provide excellent advice and guidance to clients and colleagues on a variety of legal matters. They build trusting relationships that allow the business to make well-informed decisions. They work to attract, retain, and develop great people in an inclusive environment where each person is valued for the distinct skills and attributes they bring to the group. Meaningful collaboration, participation in the community, and investment in the development of the Law Division are expected from candidates.Primary Responsibilities:Lead legal advisor to Corporate Marketing leadership team.Key partner to marketing team advising on traditional and digital marketing and advertising initiatives, telephone and email marketing, promotional content development, media campaigns, content creation, sweepstakes and other prize promotions, and website content.Review, draft and negotiate a wide range of marketing and promotion agreements including sponsorship agreements, social media content and influencer agreements, and AdTech/MarTech agreements.Review and advise on customer-facing marketing and sales materials for false advertising, claim substantiation, IP, and right of publicity issues.Stay abreast of relevant market, legal and regulatory developments affecting marketing practices.Partner with the U.S. Bank Risk team and other members of the U.S. Bank Law Division (e.g., Privacy & Data Legal; Trademark Legal; etc.).Advise client groups on regulatory and compliance issues related to advertising, marketing and promotional practices including consumer protection issues and issues related to the Telephone Consumer Protection Act (TCPA), CAN-SPAM ACT and other relevant laws and regulations including state law telemarketing and spam-related legislation.Advise on the utilization of generative artificial intelligence as it relates to the creation of marketing materials.Skills and Preferred Qualifications:Law degreeLicensed in good standing to practice law with the appropriate state bar association or other appropriate state attorney licensing authority12+ years of relevant marketing and advertising legal experience in-house or at a law firmFamiliarity with the digital marketing ecosystemWell-developed leadership abilities and management experienceAbility to collaborate confidently and effectively with a diverse range of stakeholdersAbility to work across business lines at senior levels to influence and effect change to achieve common goalsAbility to assess risks and provide thoughtful advice in a fast-paced environmentAbility to work with minimal supervision and exercise independent judgment and discretionStrong written, verbal, and interpersonal communication skillsExperience representing financial services clients is preferredThe role offers a hybrid/flexible schedule, which means there is an in-office expectation of 3 days per week and the flexibility to work outside the office location for the other days.Benefits:Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):Healthcare (medical, dental, vision)Basic term and optional term life insuranceShort-term and long-term disabilityPregnancy disability and parental leave401(k) and employer-funded retirement planPaid vacation (from two to five weeks depending on salary grade and tenure)Up to 11 paid holiday opportunitiesAdoption assistanceSick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by lawEEO is the LawU.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.
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Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today.Job Description
The U.S. Bank Law Division is seeking an experienced Attorney to serve as the lead lawyer supporting our Corporate Marketing division.This role will work with our Marketing and Analytics division and business unit Marketing teams on traditional, digital and social media marketing and advertising matters. The position offers candidates an opportunity to serve as a strategic partner and advisor to our Marketing and Analytics leadership team and a career with exposure to a variety of Marketing and advertising-related legal issues and transactions. We are looking for an individual who can work independently but collaboratively in a fast-paced and collegial team environment.Successful candidates for positions in the U.S. Bank Law Division consistently provide excellent advice and guidance to clients and colleagues on a variety of legal matters. They build trusting relationships that allow the business to make well-informed decisions. They work to attract, retain, and develop great people in an inclusive environment where each person is valued for the distinct skills and attributes they bring to the group. Meaningful collaboration, participation in the community, and investment in the development of the Law Division are expected from candidates.Primary Responsibilities:Lead legal advisor to Corporate Marketing leadership team.Key partner to marketing team advising on traditional and digital marketing and advertising initiatives, telephone and email marketing, promotional content development, media campaigns, content creation, sweepstakes and other prize promotions, and website content.Review, draft and negotiate a wide range of marketing and promotion agreements including sponsorship agreements, social media content and influencer agreements, and AdTech/MarTech agreements.Review and advise on customer-facing marketing and sales materials for false advertising, claim substantiation, IP, and right of publicity issues.Stay abreast of relevant market, legal and regulatory developments affecting marketing practices.Partner with the U.S. Bank Risk team and other members of the U.S. Bank Law Division (e.g., Privacy & Data Legal; Trademark Legal; etc.).Advise client groups on regulatory and compliance issues related to advertising, marketing and promotional practices including consumer protection issues and issues related to the Telephone Consumer Protection Act (TCPA), CAN-SPAM ACT and other relevant laws and regulations including state law telemarketing and spam-related legislation.Advise on the utilization of generative artificial intelligence as it relates to the creation of marketing materials.Skills and Preferred Qualifications:Law degreeLicensed in good standing to practice law with the appropriate state bar association or other appropriate state attorney licensing authority12+ years of relevant marketing and advertising legal experience in-house or at a law firmFamiliarity with the digital marketing ecosystemWell-developed leadership abilities and management experienceAbility to collaborate confidently and effectively with a diverse range of stakeholdersAbility to work across business lines at senior levels to influence and effect change to achieve common goalsAbility to assess risks and provide thoughtful advice in a fast-paced environmentAbility to work with minimal supervision and exercise independent judgment and discretionStrong written, verbal, and interpersonal communication skillsExperience representing financial services clients is preferredThe role offers a hybrid/flexible schedule, which means there is an in-office expectation of 3 days per week and the flexibility to work outside the office location for the other days.Benefits:Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):Healthcare (medical, dental, vision)Basic term and optional term life insuranceShort-term and long-term disabilityPregnancy disability and parental leave401(k) and employer-funded retirement planPaid vacation (from two to five weeks depending on salary grade and tenure)Up to 11 paid holiday opportunitiesAdoption assistanceSick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by lawEEO is the LawU.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.
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