CA State Lottery
Senior Brand Marketing Manager, CALIFORNIA STATE LOTTERY
CA State Lottery, Fontana, California, United States, 92336
Under the general direction of the Chief of Consumer Marketing and the Staff Services Manager II (SSM II) of Brand Strategy & Integrated Marketing, the Senior Brand Marketing Manager (Senior Marketing Specialist) leads the development and implementation of the Lottery’s marketing strategies and programs that drive brand growth, support product launches, and achieve the Lottery’s business objectives. The Senior Brand Marketing Manager is responsible for the development of brand strategy and integrated marketing plans, in collaboration with marketing agencies and cross-functional teams within Marketing to identify opportunities to evolve the brand, build and deliver innovative campaigns, and optimize the Lottery’s integrated marketing planning and execution. The Senior Brand Marketing Manager acts as a lead for the Brand Strategy & Integrated Marketing (BSIM) team and the Lottery’s marketing agencies. The position leads campaign development from strategy to final creative production including, but not limited to, spearheading the development of key art and creative assets for traditional and digital channels such as TV, video, radio, streaming audio, out-of-home, digital advertising, social media, retail marketing, events/experiential marketing, sponsorships, and Lottery’s owned channels and platforms. The Senior Brand Marketing Manager reviews and makes recommendations on paid media plans and media buys, assuring paid media recommendations are effective and align with strategic goals and target audiences. The Senior Brand Marketing Manager is an independent specialist who performs the most difficult, complex, and critical marketing work, assuming responsibility for major activities central to the brand and mission of the Lottery. This position may also act as a contract manager for some of the Lottery’s marketing agency contracts and is responsible for making recommendations on program budgets and managing advertising expenditures.This position is headquartered in Sacramento and is eligible for a hybrid telework schedule. Employees must be able to report to their assigned headquarters office as assigned. Travel expense to and from the assigned headquarters are the responsibility of the employee. Eligibility for telework requires the employee to reside in California per California Government Code Section 14200 which states: “telecommuting means the partial or total substitution of computers or telecommunication technologies, or both, for the commute to work by employees residing in California.This position requires a current Senior Marketing Specialist exam. If you need to take the exam or if your score has expired, click
here
to gain list eligibility.People are drawn to the Lottery because we:Are an energetic, creative, and talented teamValue diversity and inclusion in the workplaceEmpower team members to bring their knowledge, expertise, and innovationRecognize individual and team contributionsSupport the importance of work-life balanceInvest in the professional development of our team membersAre dedicated to preserving our environment by lowering our carbon footprintAll Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to clearly demonstrate how you meet the Minimum Qualifications for the position on your State Application (STD Form 678). The application should also clearly demonstrate the candidate’s ability to meet the Desirable Qualifications identified in this job advertisement. The Classification Specification is located on this Job Announcement Posting under "Minimum Requirements."
While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required.
It is highly recommended that you apply online using your CalCareers account. It is not necessary to return the contact letter if you applied electronically. Please ensure to monitor your email and/or CalCareers account for communication associated with your application submission.You will find additional information about the job in the
Duty Statement .Working Conditions:Schedule: 8:00am to 5:00pm PSTTravel: Moderate; Requires periodic travel to meet with advertising agencies, attend consumer research groups, attend TV commercial shoots, attend other production sessions, or to work on marketing projectsOther: Majority of work conducted in modern, climate-controlled office setting; overtime and travel (including overnight statewide travel) may be required.Minimum Requirements:SENIOR MARKETING SPECIALIST, CALIFORNIA STATE LOTTERYPosition Details:Job Code #:
JC-452520Position #(s):
358-705-9073-002Working Title:
Senior Brand Marketing ManagerClassification:
SENIOR MARKETING SPECIALIST, CALIFORNIA STATE LOTTERYSalary:
$7,092.00 - $8,876.00# of Positions:
1Work Location:
Sacramento CountyTelework:
HybridJob Type:
Permanent, Full TimeDepartment Information:The California Lottery is a multi-billion-dollar enterprise headquartered in Sacramento. It is one of the few state organizations that is a revenue generator, not accepting taxpayer dollars from the state’s general fund. Our mission is to provide supplemental funding for California’s public schools and colleges. We are passionate about creating a better tomorrow - one child at a time. The mix of talented people within our workplace reflects the rich diversity inherent within the State of California. We celebrate the contributions of each individual and strive to create a work environment that is inclusive, collaborative, and welcoming. We believe in California For All.In fiscal year 2022-23, the California Lottery generated sales of approximately $9.2 billion with over $2.2 billion earned for California public schools. Lottery products are sold at more than 23,000 retail locations throughout the state, from independent neighborhood shops to convenience stores, liquor stores to supermarkets, and more. Retail product offerings include an average of 52 fun and entertaining Scratchers games and several draw games, including jackpot games such as Powerball, Mega Millions, and SuperLotto Plus and daily games such as Fantasy 5 and Hot Spot.Department Website: http://www.calottery.comSpecial Requirements:The California State Lottery Act provides that no person may be hired as an employee of the Commission if that person has been convicted of a felony or any gambling related offense.The position(s) require(s) a Background Investigation be cleared prior to being hired.Application Instructions:Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Final Filing Date: 10/28/2024Who May Apply:
Individuals who are currently in the classification, eligible for lateral transfer, eligible for reinstatement, have list or LEAP eligibility, are in the process of obtaining list eligibility, or have SROA and/or Surplus eligibility (please attach your letter, if available). SROA and Surplus candidates are given priority; therefore, individuals with other eligibility may be considered in the event no SROA or Surplus candidates apply.How To Apply:
Complete Application Packages (including your Examination/Employment Application (STD 678) and applicable or required documents) must be submitted to apply for this Job Posting. Application Packages may be submitted electronically through your CalCareer Account at www.CalCareers.ca.gov.Required Application Package Documents:Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at www.CalCareers.ca.gov.Resume is required and must be included.Applicants requiring reasonable accommodations for the hiring interview process must request the necessary accommodations if scheduled for a hiring interview. The request should be made at the time of contact to schedule the interview. Questions regarding reasonable accommodations may be directed to the EEO contact listed on this job posting.Desirable Qualifications:A bachelor’s degree, preferably with a specialization in marketing, communications, or related field.At least seven years’ progressive marketing and/or advertising experience in a Brand Marketing role, leading the development, implementation, and stewardship of integrated marketing efforts (including traditional, digital, retail, outdoor and owned channels) that drive brand growth and support product launches for a national or large regional consumer brand or marketing/advertising agency.At least seven years’ experience working cross-departmentally, collaborating and leading various internal and external teams and stakeholders, developing integrated marketing plans.A minimum of three years’ experience as a team lead, stewarding marketing staff in the planning, implementing and executing integrated brand marketing and advertising plans/projects.At least five years’ experience directing, managing, and communicating with marketing/advertising agency accounts and creative and media teams to achieve project goals and objectives.Experience managing and tracking budgets and advertising expenditures.Skilled communicator with experience building presentations and presenting plans/proposals to a variety of groups.Benefits:Benefit information can be found on the CalHR website and the CalPERS website. Please click on the link below to learn about the California State Civil Service Employee Benefits.Contact Information:The Human Resources Contact is available to answer questions regarding the position or application process.Human Resources Contact:Human Resources JC-452520(916) 822-8158Careers@calottery.comCalifornia Relay Service: 1-800-735-2929 (TTY), 1-800-735-2922 (Voice) TTY is a Telecommunications Device for the Deaf, and is reachable only from phones equipped with a TTY Device.
#J-18808-Ljbffr
here
to gain list eligibility.People are drawn to the Lottery because we:Are an energetic, creative, and talented teamValue diversity and inclusion in the workplaceEmpower team members to bring their knowledge, expertise, and innovationRecognize individual and team contributionsSupport the importance of work-life balanceInvest in the professional development of our team membersAre dedicated to preserving our environment by lowering our carbon footprintAll Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to clearly demonstrate how you meet the Minimum Qualifications for the position on your State Application (STD Form 678). The application should also clearly demonstrate the candidate’s ability to meet the Desirable Qualifications identified in this job advertisement. The Classification Specification is located on this Job Announcement Posting under "Minimum Requirements."
While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required.
It is highly recommended that you apply online using your CalCareers account. It is not necessary to return the contact letter if you applied electronically. Please ensure to monitor your email and/or CalCareers account for communication associated with your application submission.You will find additional information about the job in the
Duty Statement .Working Conditions:Schedule: 8:00am to 5:00pm PSTTravel: Moderate; Requires periodic travel to meet with advertising agencies, attend consumer research groups, attend TV commercial shoots, attend other production sessions, or to work on marketing projectsOther: Majority of work conducted in modern, climate-controlled office setting; overtime and travel (including overnight statewide travel) may be required.Minimum Requirements:SENIOR MARKETING SPECIALIST, CALIFORNIA STATE LOTTERYPosition Details:Job Code #:
JC-452520Position #(s):
358-705-9073-002Working Title:
Senior Brand Marketing ManagerClassification:
SENIOR MARKETING SPECIALIST, CALIFORNIA STATE LOTTERYSalary:
$7,092.00 - $8,876.00# of Positions:
1Work Location:
Sacramento CountyTelework:
HybridJob Type:
Permanent, Full TimeDepartment Information:The California Lottery is a multi-billion-dollar enterprise headquartered in Sacramento. It is one of the few state organizations that is a revenue generator, not accepting taxpayer dollars from the state’s general fund. Our mission is to provide supplemental funding for California’s public schools and colleges. We are passionate about creating a better tomorrow - one child at a time. The mix of talented people within our workplace reflects the rich diversity inherent within the State of California. We celebrate the contributions of each individual and strive to create a work environment that is inclusive, collaborative, and welcoming. We believe in California For All.In fiscal year 2022-23, the California Lottery generated sales of approximately $9.2 billion with over $2.2 billion earned for California public schools. Lottery products are sold at more than 23,000 retail locations throughout the state, from independent neighborhood shops to convenience stores, liquor stores to supermarkets, and more. Retail product offerings include an average of 52 fun and entertaining Scratchers games and several draw games, including jackpot games such as Powerball, Mega Millions, and SuperLotto Plus and daily games such as Fantasy 5 and Hot Spot.Department Website: http://www.calottery.comSpecial Requirements:The California State Lottery Act provides that no person may be hired as an employee of the Commission if that person has been convicted of a felony or any gambling related offense.The position(s) require(s) a Background Investigation be cleared prior to being hired.Application Instructions:Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Final Filing Date: 10/28/2024Who May Apply:
Individuals who are currently in the classification, eligible for lateral transfer, eligible for reinstatement, have list or LEAP eligibility, are in the process of obtaining list eligibility, or have SROA and/or Surplus eligibility (please attach your letter, if available). SROA and Surplus candidates are given priority; therefore, individuals with other eligibility may be considered in the event no SROA or Surplus candidates apply.How To Apply:
Complete Application Packages (including your Examination/Employment Application (STD 678) and applicable or required documents) must be submitted to apply for this Job Posting. Application Packages may be submitted electronically through your CalCareer Account at www.CalCareers.ca.gov.Required Application Package Documents:Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at www.CalCareers.ca.gov.Resume is required and must be included.Applicants requiring reasonable accommodations for the hiring interview process must request the necessary accommodations if scheduled for a hiring interview. The request should be made at the time of contact to schedule the interview. Questions regarding reasonable accommodations may be directed to the EEO contact listed on this job posting.Desirable Qualifications:A bachelor’s degree, preferably with a specialization in marketing, communications, or related field.At least seven years’ progressive marketing and/or advertising experience in a Brand Marketing role, leading the development, implementation, and stewardship of integrated marketing efforts (including traditional, digital, retail, outdoor and owned channels) that drive brand growth and support product launches for a national or large regional consumer brand or marketing/advertising agency.At least seven years’ experience working cross-departmentally, collaborating and leading various internal and external teams and stakeholders, developing integrated marketing plans.A minimum of three years’ experience as a team lead, stewarding marketing staff in the planning, implementing and executing integrated brand marketing and advertising plans/projects.At least five years’ experience directing, managing, and communicating with marketing/advertising agency accounts and creative and media teams to achieve project goals and objectives.Experience managing and tracking budgets and advertising expenditures.Skilled communicator with experience building presentations and presenting plans/proposals to a variety of groups.Benefits:Benefit information can be found on the CalHR website and the CalPERS website. Please click on the link below to learn about the California State Civil Service Employee Benefits.Contact Information:The Human Resources Contact is available to answer questions regarding the position or application process.Human Resources Contact:Human Resources JC-452520(916) 822-8158Careers@calottery.comCalifornia Relay Service: 1-800-735-2929 (TTY), 1-800-735-2922 (Voice) TTY is a Telecommunications Device for the Deaf, and is reachable only from phones equipped with a TTY Device.
#J-18808-Ljbffr