Monster Beverage Corporation
Senior Shopper Marketing Manager – 7/11 and Central, Convenience Retail
Monster Beverage Corporation, Corona, California, us, 92878
Senior Shopper Marketing Manager – 7/11 and Central, Convenience Retail
Job Category : Marketing
The information below covers the role requirements, expected candidate experience, and accompanying qualifications.Requisition Number : SENIO009487Apply nowPosted: October 10, 2024Full-TimeRemoteLocations Corona, CA 92879, USADescription The Senior Shopper Marketing Manager (SMM) purpose is to provide best-in-class marketing support to their accounts and serve as the marketing resource to the retail sales team with a high-level understanding of unique customer and shopper needs to advance activation that fosters stronger customer relationships and results.Working closely with sales, eComm, cross-functional marketing teams, revenue growth management, and the category management/shopper insights departments, the Senior SMM will develop insight-driven, tailored campaigns and annual marketing plans that meet internal and external objectives while aligning with the brand strategy in the Monster Energy portfolio. The ideal candidate will have both a marketing and sales mindset.Essential job functions:Serves as the marketing expert across assigned accounts with the ability to leverage retailer and brand strategies to develop, create, sell-in, and execute thoughtful marketing programs that align with the Monster Energy brand and drive growth.Provides channel and retailer specific programming that creates shopper purchase conversion.Uses category, shopper, and retailer specific data to develop insights to identify opportunities and industry trends to generate retailer specific strategic annual marketing plans and budgets.Provides strong thought leadership to shopper behavior-based decision making, adding value to current customer/shopper marketing processes.Designs creative and impactful messaging relevant to national grocery landscape.Align with sales, ecommerce, category, and revenue growth management to forecast promotional performance and analyze results with respect to KPIs and ROI.Analyzes performance to deliver actionable conclusions and optimize future programs.Report out post-promotional performance to internal and external leadership with respect to KPIs and ROI.Ensures programs and contracted assets are leveraged to their fullest potential, including new product launches, exclusive items, product re-launches, sampling programs, retailtainment, price promotions, custom consumer promotions, pass-through sponsorships, and retailer-specific tradeshows.Translates national brand strategies, marketing plans, and insights into actionable customer marketing plans & sales strategies for the grocery channel.Tailors national programs to Kroger & Albertsons through tactics including loyalty, digital offers, shopper media, etc.Creates communication and execution paths that are set to win across digital and in-store environments.Works with graphics to develop impactful visuals to support programming needs and secure timely printing and shipping with internal POS procurement prior to in-market launch where applicable.Collaborates with omni-channel team to drive growth across a variety of digitally enabled purchasing platforms with key retailers: Com environments, Curbside Pickup platforms, Scan & Go, “Click & Collect” programs, and 3P Delivery.Drives successful eComm joint business planning throughout the year.Participates in regular Shopper Marketing and sales team conference calls and meetings.Prepares and presents planned activity, concepts, and business updates as well as shares results from program execution to cross-functional departments.Maintains strong working relationships with internal and external stakeholders to influence decision making.Other duties as assigned.Position requirements:5+ years of combined experience in traditional and omni Shopper Marketing, Key Account Sales, Field Marketing, and Brand Management in the beverage/packaged goods industry.Preferred 2 years agency experience with demonstrated success.Previous national grocery retail experience/relationships a plus.Previous experience with 7/11 a plus.Previous experience with eComm, curbside pickup, and home delivery platforms a plus.Analytical thinker with data analytics experience preferred.Effective communication skills – written and oral.Must have a strong sense of urgency and be detail-oriented.Strong ability to build solid relationships both internally and externally.Must be decisive and enforce brand standards.Ability to travel 25% of the time.Bachelor’s degree in business or marketing required.Advanced knowledge in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams).Commitment to company values.Base Pay Range:
USD 112,665.00 to USD 160,950.00Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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Job Category : Marketing
The information below covers the role requirements, expected candidate experience, and accompanying qualifications.Requisition Number : SENIO009487Apply nowPosted: October 10, 2024Full-TimeRemoteLocations Corona, CA 92879, USADescription The Senior Shopper Marketing Manager (SMM) purpose is to provide best-in-class marketing support to their accounts and serve as the marketing resource to the retail sales team with a high-level understanding of unique customer and shopper needs to advance activation that fosters stronger customer relationships and results.Working closely with sales, eComm, cross-functional marketing teams, revenue growth management, and the category management/shopper insights departments, the Senior SMM will develop insight-driven, tailored campaigns and annual marketing plans that meet internal and external objectives while aligning with the brand strategy in the Monster Energy portfolio. The ideal candidate will have both a marketing and sales mindset.Essential job functions:Serves as the marketing expert across assigned accounts with the ability to leverage retailer and brand strategies to develop, create, sell-in, and execute thoughtful marketing programs that align with the Monster Energy brand and drive growth.Provides channel and retailer specific programming that creates shopper purchase conversion.Uses category, shopper, and retailer specific data to develop insights to identify opportunities and industry trends to generate retailer specific strategic annual marketing plans and budgets.Provides strong thought leadership to shopper behavior-based decision making, adding value to current customer/shopper marketing processes.Designs creative and impactful messaging relevant to national grocery landscape.Align with sales, ecommerce, category, and revenue growth management to forecast promotional performance and analyze results with respect to KPIs and ROI.Analyzes performance to deliver actionable conclusions and optimize future programs.Report out post-promotional performance to internal and external leadership with respect to KPIs and ROI.Ensures programs and contracted assets are leveraged to their fullest potential, including new product launches, exclusive items, product re-launches, sampling programs, retailtainment, price promotions, custom consumer promotions, pass-through sponsorships, and retailer-specific tradeshows.Translates national brand strategies, marketing plans, and insights into actionable customer marketing plans & sales strategies for the grocery channel.Tailors national programs to Kroger & Albertsons through tactics including loyalty, digital offers, shopper media, etc.Creates communication and execution paths that are set to win across digital and in-store environments.Works with graphics to develop impactful visuals to support programming needs and secure timely printing and shipping with internal POS procurement prior to in-market launch where applicable.Collaborates with omni-channel team to drive growth across a variety of digitally enabled purchasing platforms with key retailers: Com environments, Curbside Pickup platforms, Scan & Go, “Click & Collect” programs, and 3P Delivery.Drives successful eComm joint business planning throughout the year.Participates in regular Shopper Marketing and sales team conference calls and meetings.Prepares and presents planned activity, concepts, and business updates as well as shares results from program execution to cross-functional departments.Maintains strong working relationships with internal and external stakeholders to influence decision making.Other duties as assigned.Position requirements:5+ years of combined experience in traditional and omni Shopper Marketing, Key Account Sales, Field Marketing, and Brand Management in the beverage/packaged goods industry.Preferred 2 years agency experience with demonstrated success.Previous national grocery retail experience/relationships a plus.Previous experience with 7/11 a plus.Previous experience with eComm, curbside pickup, and home delivery platforms a plus.Analytical thinker with data analytics experience preferred.Effective communication skills – written and oral.Must have a strong sense of urgency and be detail-oriented.Strong ability to build solid relationships both internally and externally.Must be decisive and enforce brand standards.Ability to travel 25% of the time.Bachelor’s degree in business or marketing required.Advanced knowledge in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams).Commitment to company values.Base Pay Range:
USD 112,665.00 to USD 160,950.00Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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