Pfizer
Director, HCP Marketing, US Abrysvo Older Adult
Pfizer, New York, New York, us, 10261
Director, HCP Marketing, US Abrysvo Older Adult
ROLE SUMMARY
Is this the role you are looking for If so read on for more details, and make sure to apply today.Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other – you can prevent sickness and disease. This is at the heart of what drives us every day and it brings us great #Joy. It is a remarkable time to be part of Pfizer’s US Vaccines business as it expands on its mission of preventing disease and improving public health, with the ongoing launch of ABRYSVO for the prevention of respiratory syncytial (RSV) virus in older adults.RSV is a common respiratory virus that affects the lungs and airways and can be serious, especially for infants and older adults. RSV is highly contagious and can potentially lead to serious consequences in older adults. Each year, it is estimated that up to 160,000 older adults are hospitalized and up to 10,000 of them die in the U.S. due to RSV. In 2023, Pfizer’s RSV vaccine, Abrysvo, was approved to prevent this devastating disease. Recognizing the impact Abrysvo can have on public health and as a priority brand for the organization, our attention now turns to establishing market leadership and rapid uptake in a highly dynamic and competitive market. Educating HCPs on the significant burden of RSV and the importance of RSV protection with ABRYSVO will be instrumental to gaining RSV leadership.Reporting to the Senior Director, HCP/MedEd Team Lead, the ABRYSVO US Older Adult HCP Marketing Director will play a critical role in leading brand campaign/messaging evolution strategy, brand omnichannel strategy and enhancing HCP experience to achieve the brand goals.This position is a high-visibility and exciting opportunity to join a critical brand for the vaccines portfolio as well as develop key marketing capabilities including insight discovery, product positioning, strategic and analytical thinking to lead branded campaign messaging and omnichannel strategies in the HCP channel.ROLE RESPONSIBILITIESThe ABRYSVO Older Adult Director, HCP Marketing will be accountable for proactively generating customer insights and translating them into meaningful strategies that maximize HCP engagement and asset growth. Specific responsibilities include but are not limited to:Branded Campaign Evolution & Messaging StrategySpearhead the development and implementation of an evolved HCP campaign and messaging strategy, including identification of new customer insights, positioning/targeting strategy, messaging and creative concept testing.Lead the development and execution of HCP market research plan in partnership with ISE.Leverage the campaign to develop compelling omnichannel materials; ensure appropriate synergies and alignment across channels (i.e. - Consumer, Advanced Customers and Retail).Monitor CDC, RSV market and competitive landscape to identify opportunities to enhance promotional strategy and ensure readiness for key milestones.Spearhead the development of monthly customer insights, metrics and key initiative updates for leadership.Omni-Channel StrategyDevelop omni-channel strategy and lead Journey Orchestration process for the team.Lead workstream to identify potential pain points/areas for optimization in HCP journey and develop solutions to drive HCP stocking and branded referrals.Develop and implement Non-Personal Promotion (NPP) strategy to supplement/compliment Field Force efforts by delivering customized messages to meet the needs of HCPs.Lead the development and implementation of expanded indication launch promotional plan across NPP channels.Lead and manage cross-functional Digital, CMO, and Brand team members to create and implement innovative digital initiatives.Partner with Media team and Publicis to develop and optimize full HCP media strategy and plan; Evaluate and identify new partners, channels and technology that will drive brand uptake.Monitor market dynamics, technological innovations, vaccination trends and events to develop innovative solutions to differentiate the brand.Foster a culture of continuous improvement by defining media objectives, tracking KPIs and reporting results to team on an ongoing basis to inform marketing tactics and optimizations.BASIC QUALIFICATIONSBA and 10+ years relevant experience OR Master's degree and 9 years relevant experience.HCP marketing experience required.Digital and customer engagement experience.Ability to handle multiple project timelines, budgets, and project resources with competing priorities in a fast-paced environment required.Demonstrated success developing, executing and measuring complex marketing programs and championing innovative solutions.Ability to understand customer needs, extract key insights, and translate these into meaningful strategies and in market results.Strong analytical and strategic skills including creativity and effectiveness in identifying and prioritizing strategic challenges and balancing short term needs with long-term vision.Ability to lead cross-functional teams without direct authority.Change agile and dependable; ability to create deliverables in a fast-paced environment.Strong communication and presentation skills, ability to mobilize key stakeholders and engage senior leadership.Demonstrated success in maintaining productive/collaborative relationships with internal and external business partners.Excellent negotiation and decision-making skills.PREFERRED QUALIFICATIONSMBA preferred but not required.5-7 plus Vaccines experience strongly preferred.Prior Launch experience highly desired.Other Job Details:Last day to apply: October 18, 2024.
#J-18808-Ljbffr
ROLE SUMMARY
Is this the role you are looking for If so read on for more details, and make sure to apply today.Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other – you can prevent sickness and disease. This is at the heart of what drives us every day and it brings us great #Joy. It is a remarkable time to be part of Pfizer’s US Vaccines business as it expands on its mission of preventing disease and improving public health, with the ongoing launch of ABRYSVO for the prevention of respiratory syncytial (RSV) virus in older adults.RSV is a common respiratory virus that affects the lungs and airways and can be serious, especially for infants and older adults. RSV is highly contagious and can potentially lead to serious consequences in older adults. Each year, it is estimated that up to 160,000 older adults are hospitalized and up to 10,000 of them die in the U.S. due to RSV. In 2023, Pfizer’s RSV vaccine, Abrysvo, was approved to prevent this devastating disease. Recognizing the impact Abrysvo can have on public health and as a priority brand for the organization, our attention now turns to establishing market leadership and rapid uptake in a highly dynamic and competitive market. Educating HCPs on the significant burden of RSV and the importance of RSV protection with ABRYSVO will be instrumental to gaining RSV leadership.Reporting to the Senior Director, HCP/MedEd Team Lead, the ABRYSVO US Older Adult HCP Marketing Director will play a critical role in leading brand campaign/messaging evolution strategy, brand omnichannel strategy and enhancing HCP experience to achieve the brand goals.This position is a high-visibility and exciting opportunity to join a critical brand for the vaccines portfolio as well as develop key marketing capabilities including insight discovery, product positioning, strategic and analytical thinking to lead branded campaign messaging and omnichannel strategies in the HCP channel.ROLE RESPONSIBILITIESThe ABRYSVO Older Adult Director, HCP Marketing will be accountable for proactively generating customer insights and translating them into meaningful strategies that maximize HCP engagement and asset growth. Specific responsibilities include but are not limited to:Branded Campaign Evolution & Messaging StrategySpearhead the development and implementation of an evolved HCP campaign and messaging strategy, including identification of new customer insights, positioning/targeting strategy, messaging and creative concept testing.Lead the development and execution of HCP market research plan in partnership with ISE.Leverage the campaign to develop compelling omnichannel materials; ensure appropriate synergies and alignment across channels (i.e. - Consumer, Advanced Customers and Retail).Monitor CDC, RSV market and competitive landscape to identify opportunities to enhance promotional strategy and ensure readiness for key milestones.Spearhead the development of monthly customer insights, metrics and key initiative updates for leadership.Omni-Channel StrategyDevelop omni-channel strategy and lead Journey Orchestration process for the team.Lead workstream to identify potential pain points/areas for optimization in HCP journey and develop solutions to drive HCP stocking and branded referrals.Develop and implement Non-Personal Promotion (NPP) strategy to supplement/compliment Field Force efforts by delivering customized messages to meet the needs of HCPs.Lead the development and implementation of expanded indication launch promotional plan across NPP channels.Lead and manage cross-functional Digital, CMO, and Brand team members to create and implement innovative digital initiatives.Partner with Media team and Publicis to develop and optimize full HCP media strategy and plan; Evaluate and identify new partners, channels and technology that will drive brand uptake.Monitor market dynamics, technological innovations, vaccination trends and events to develop innovative solutions to differentiate the brand.Foster a culture of continuous improvement by defining media objectives, tracking KPIs and reporting results to team on an ongoing basis to inform marketing tactics and optimizations.BASIC QUALIFICATIONSBA and 10+ years relevant experience OR Master's degree and 9 years relevant experience.HCP marketing experience required.Digital and customer engagement experience.Ability to handle multiple project timelines, budgets, and project resources with competing priorities in a fast-paced environment required.Demonstrated success developing, executing and measuring complex marketing programs and championing innovative solutions.Ability to understand customer needs, extract key insights, and translate these into meaningful strategies and in market results.Strong analytical and strategic skills including creativity and effectiveness in identifying and prioritizing strategic challenges and balancing short term needs with long-term vision.Ability to lead cross-functional teams without direct authority.Change agile and dependable; ability to create deliverables in a fast-paced environment.Strong communication and presentation skills, ability to mobilize key stakeholders and engage senior leadership.Demonstrated success in maintaining productive/collaborative relationships with internal and external business partners.Excellent negotiation and decision-making skills.PREFERRED QUALIFICATIONSMBA preferred but not required.5-7 plus Vaccines experience strongly preferred.Prior Launch experience highly desired.Other Job Details:Last day to apply: October 18, 2024.
#J-18808-Ljbffr