Inovonics
Director of Marketing and Communications
Inovonics, Westminster, Colorado, United States, 80031
Salary Range: $145k - $155k
If the following job requirements and experience match your skills, please ensure you apply promptly.POSITION TITLE:
Director of Marketing Communications (MarCom)
POSITION REPORTS TO:
Chief Product Officer
SUMMARY OF POSITION:
The Marketing Communications (MarCom) Manager is responsible for supervising the Marcom Team and executing all marketing communication campaigns, budgets, and creative efforts in support of tactics developed through close collaboration with the VP of Sales, Executive Leadership, and front-line Product Managers. The MarCom Manager is also responsible for managing print and online branding, including corporate website, promotion and sales collateral, graphics development, and special events including, but not limited to, tradeshows and customer appreciation engagements through a combined individual and key partner outsourced effort.
DUTIES AND RESPONSIBILITIES:
Responsible for timely execution of the development of marketing support materials including, but not limited to, sales literature, packaging/package design, catalogs, presentations, direct mailings, web site, press releases, field/product announcements, trade show promotions, advertising placements.
Interface with Product Managers and Sales to effectively plan and create necessary marketing materials and/or campaigns for new or updated products.
Manage the customer Co-op Marketing programs, develop co-op materials, assist customers with their campaigns, and approve and track expenses.
Manage the Inovonics web site, search engine optimization, and site metrics ensuring it remains a resourceful tool for employees and customers.
Manage social media communications and posts.
Supervise all tradeshow and special event details including sales collateral materials and shipping schedules.
Oversee all marketing related to product launch or update materials.
Manage the efforts of outside agencies and professional services to execute MarCom deliverables.
Develop and manage annual MarCom strategy and overall budget.
Manage Marcom team members, their monthly expense reports, training logs, and annual reviews.
Maintain all Marcom related vendor relations.
Report all MarCom analytics and metrics in a quarterly report to the Executive Team, Sales Team, and Product Management Team.
DESIRED QUALIFICATIONS:
Two years as a graphic designer.
Two years at a full-service agency in some capacity.
Two years MarCom experience in B to C, B to B, or hi-tech environment.
Proficient in graphics software programs specifically, but not limited to, Adobe Creative Suite.
Proficient in digital marketing and campaign management using Salesforce and Pardot.
Experience managing websites using Wordpress.
Basic understanding of HTML 5 and CSS.
Video production and editing experience; preferred but not required.
Proven ability to meet deadlines and manage multiple projects simultaneously.
Exceptional organizational and communication skills, with proven ability to write technical material and communicate to various levels of audiences.
Thorough understanding of tradeshow logistics.
Ability to work in a cooperative fashion to coordinate efforts from several different departments or entities to achieve a specific goal.
Basic understanding of channel marketing.
Experience creating and managing budgets.
Working knowledge of social media marketing.
Excellent verbal and written communication skills.
Flexibility to change directions, if necessary, at any given point in a project.
EDUCATIONAL REQUIREMENTS:
Bachelor’s degree in Marketing, Graphic Arts, Communications, or a similar field.
COMPENSATION:
$145k - $155k
Inovonics values diversity of thought and background and provides equal employment opportunity to all qualified applicants without regard to race, color, religion, national origin, gender, sexual orientation, age, veteran status, or disability.
Job Type:
Full-time
Benefits:
401(k)
401(k) matching
Dental insurance
Employee assistance program
Employee discount
Flexible schedule
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Parental leave
Professional development assistance
Referral program
Retirement plan
Tuition reimbursement
Vision insurance
Schedule:
Monday to Friday
Work Location:
In person
#J-18808-Ljbffr
If the following job requirements and experience match your skills, please ensure you apply promptly.POSITION TITLE:
Director of Marketing Communications (MarCom)
POSITION REPORTS TO:
Chief Product Officer
SUMMARY OF POSITION:
The Marketing Communications (MarCom) Manager is responsible for supervising the Marcom Team and executing all marketing communication campaigns, budgets, and creative efforts in support of tactics developed through close collaboration with the VP of Sales, Executive Leadership, and front-line Product Managers. The MarCom Manager is also responsible for managing print and online branding, including corporate website, promotion and sales collateral, graphics development, and special events including, but not limited to, tradeshows and customer appreciation engagements through a combined individual and key partner outsourced effort.
DUTIES AND RESPONSIBILITIES:
Responsible for timely execution of the development of marketing support materials including, but not limited to, sales literature, packaging/package design, catalogs, presentations, direct mailings, web site, press releases, field/product announcements, trade show promotions, advertising placements.
Interface with Product Managers and Sales to effectively plan and create necessary marketing materials and/or campaigns for new or updated products.
Manage the customer Co-op Marketing programs, develop co-op materials, assist customers with their campaigns, and approve and track expenses.
Manage the Inovonics web site, search engine optimization, and site metrics ensuring it remains a resourceful tool for employees and customers.
Manage social media communications and posts.
Supervise all tradeshow and special event details including sales collateral materials and shipping schedules.
Oversee all marketing related to product launch or update materials.
Manage the efforts of outside agencies and professional services to execute MarCom deliverables.
Develop and manage annual MarCom strategy and overall budget.
Manage Marcom team members, their monthly expense reports, training logs, and annual reviews.
Maintain all Marcom related vendor relations.
Report all MarCom analytics and metrics in a quarterly report to the Executive Team, Sales Team, and Product Management Team.
DESIRED QUALIFICATIONS:
Two years as a graphic designer.
Two years at a full-service agency in some capacity.
Two years MarCom experience in B to C, B to B, or hi-tech environment.
Proficient in graphics software programs specifically, but not limited to, Adobe Creative Suite.
Proficient in digital marketing and campaign management using Salesforce and Pardot.
Experience managing websites using Wordpress.
Basic understanding of HTML 5 and CSS.
Video production and editing experience; preferred but not required.
Proven ability to meet deadlines and manage multiple projects simultaneously.
Exceptional organizational and communication skills, with proven ability to write technical material and communicate to various levels of audiences.
Thorough understanding of tradeshow logistics.
Ability to work in a cooperative fashion to coordinate efforts from several different departments or entities to achieve a specific goal.
Basic understanding of channel marketing.
Experience creating and managing budgets.
Working knowledge of social media marketing.
Excellent verbal and written communication skills.
Flexibility to change directions, if necessary, at any given point in a project.
EDUCATIONAL REQUIREMENTS:
Bachelor’s degree in Marketing, Graphic Arts, Communications, or a similar field.
COMPENSATION:
$145k - $155k
Inovonics values diversity of thought and background and provides equal employment opportunity to all qualified applicants without regard to race, color, religion, national origin, gender, sexual orientation, age, veteran status, or disability.
Job Type:
Full-time
Benefits:
401(k)
401(k) matching
Dental insurance
Employee assistance program
Employee discount
Flexible schedule
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Parental leave
Professional development assistance
Referral program
Retirement plan
Tuition reimbursement
Vision insurance
Schedule:
Monday to Friday
Work Location:
In person
#J-18808-Ljbffr