Sentry
Events and Field Marketing Lead
Sentry, San Francisco, California, United States, 94199
Bad software is everywhere, and we’re tired of it. Sentry is on a mission to help developers write better software faster, so we can get back to enjoying technology.
You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.With more than $217 million in funding and 100,000+ organizations that believe we’re on to something, we're building performance and error monitoring tools that help companies like Disney, Microsoft, and Atlassian spend less time fixing bugs and more time building products. If you like to selfishly build things that make your digital life better, come help us build the next generation of software monitoring tools.About the role
As the Field Marketing Lead, you’ll take full ownership of our global and regional event strategy. You will lead the planning, organization, and execution of impactful in-person and virtual events, ranging from sponsoring major industry trade shows to curating custom local experiences that drive engagement, build awareness, and generate leads. Your primary focus will be on creating memorable, high-impact developer events that align with our brand and marketing objectives.At the core of Sentry’s marketing efforts, you'll collaborate closely with sales, product marketing, product management, and external partners. You will manage all aspects of events from start to finish, including logistics, budgeting, and on-the-ground execution, ensuring smooth operations and measurable results.In this role you will
Thoughtfully build and execute integrated field campaigns that involve developer events both virtual and live, email marketing, direct mail marketing, and other channels as you see fitCreatively concept developer-focused gatherings that drive “wow” factor in collaboration with the Developer Marketing team and our own EngineersDefine a repeatable menu of owned & operated events such as CTO/Engineering Executive and buyer-specific dinners, practitioner workshops and brand-building activities that engage prospects, influencers, and partnersManage Sentry’s presence at third-party industry events (virtual and in-person) to generate new sales opportunities, accelerate deals, and strengthen customer relationshipsOwn and manage field marketing program goals for both owned and third-party events, ensuring alignment with pipeline targets. Support sales by increasing brand awareness regionally and driving leads and MQLsBuild landing pages (for events, webinars, eBooks, etc.), and send automated and personalized emailsCreate and manage an annual and quarterly budget management based on evaluating the ROI of all field programsA strong intuition for formulating outbound-focused content arc for campaigns, and an appetite for owning content related to eventsWork in tandem with Product Marketing, Content Marketing, Creative Studio and other Partner with Product Marketing, Content Marketing, and Creative Studio to deliver cohesive campaignsYou’ll love this job if you
Are a creative person who wants to craft unique developer experiences that will be remembered across the industryEnjoy thinking about the big picture and then diving into the details to execute, while adapting plans as needed in a fast-paced environmentAre excited about the opportunity to make a significant impact on our growth by leading and expanding the event marketing business unitHave a down-to-earth attitude and sense of humorDemonstrated ability to manage multiple programs and priorities while remaining positive, flexible, and open to continuous growth and improvementQualifications
10+ years B2B marketing experience, with at least 5 years of that specifically in demand generation and a proven track record of success with technical content strategy. Developer relations or community experience is a plus5+ years’ experience managing events, including at least 3 years running field marketing eventsExperience running other field programs beyond physical events (webinars, email campaigns, direct mail, etc.)Experience working closely with a direct sales team and regional channel partnersExperience holding event budget authority and managing budgets across an event seriesExperience having pipeline building responsibility and accountability for salesHands-on experience with Salesforce.com and Marketo (building emails, lists and landing pages)Must be metrics-driven and be a very strong analytical thinkerProven capacity for exceptional customer service to internal and external stakeholdersOutstanding communication and collaboration skills are criticalExperience working in an enterprise software company and/or a company with a self-service business model is a plusExperience managing a small team and holding a cross functional team accountable for project deadline is a plusThe base salary range (or hourly wage range, if applicable) that Sentry reasonably expects to pay for this position is $150,000 to $185,000. A successful candidate’s actual base salary (or hourly wage) amount will be determined by a variety of relevant factors including, without limitation, the candidate’s work location, education, work and other relevant experience, skills, and job-related knowledge. A successful candidate will be eligible to participate in Sentry’s employee benefit plans/programs applicable to the candidate’s position (including incentive compensation, equity grants, paid time off, and group health insurance coverage). See Sentry Benefits for more details about the Company’s benefit plans/programs.Equal Opportunity at Sentry
Sentry is committed to providing equal employment opportunities to its employees and candidates for employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other legally-protected characteristic. This commitment includes the provision of reasonable accommodations to employees and candidates for employment with physical or mental disabilities who require such accommodations in order to (a) perform the essential functions of their jobs, or (b) seek employment with Sentry. We strive to build a diverse team, with an inclusive culture where every teammate can thrive. Sentry is an open-source company because we believe that everyone, everywhere, should have the ability and tools to make great software. Software should be accessible. That starts with making our industry accessible.
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You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.With more than $217 million in funding and 100,000+ organizations that believe we’re on to something, we're building performance and error monitoring tools that help companies like Disney, Microsoft, and Atlassian spend less time fixing bugs and more time building products. If you like to selfishly build things that make your digital life better, come help us build the next generation of software monitoring tools.About the role
As the Field Marketing Lead, you’ll take full ownership of our global and regional event strategy. You will lead the planning, organization, and execution of impactful in-person and virtual events, ranging from sponsoring major industry trade shows to curating custom local experiences that drive engagement, build awareness, and generate leads. Your primary focus will be on creating memorable, high-impact developer events that align with our brand and marketing objectives.At the core of Sentry’s marketing efforts, you'll collaborate closely with sales, product marketing, product management, and external partners. You will manage all aspects of events from start to finish, including logistics, budgeting, and on-the-ground execution, ensuring smooth operations and measurable results.In this role you will
Thoughtfully build and execute integrated field campaigns that involve developer events both virtual and live, email marketing, direct mail marketing, and other channels as you see fitCreatively concept developer-focused gatherings that drive “wow” factor in collaboration with the Developer Marketing team and our own EngineersDefine a repeatable menu of owned & operated events such as CTO/Engineering Executive and buyer-specific dinners, practitioner workshops and brand-building activities that engage prospects, influencers, and partnersManage Sentry’s presence at third-party industry events (virtual and in-person) to generate new sales opportunities, accelerate deals, and strengthen customer relationshipsOwn and manage field marketing program goals for both owned and third-party events, ensuring alignment with pipeline targets. Support sales by increasing brand awareness regionally and driving leads and MQLsBuild landing pages (for events, webinars, eBooks, etc.), and send automated and personalized emailsCreate and manage an annual and quarterly budget management based on evaluating the ROI of all field programsA strong intuition for formulating outbound-focused content arc for campaigns, and an appetite for owning content related to eventsWork in tandem with Product Marketing, Content Marketing, Creative Studio and other Partner with Product Marketing, Content Marketing, and Creative Studio to deliver cohesive campaignsYou’ll love this job if you
Are a creative person who wants to craft unique developer experiences that will be remembered across the industryEnjoy thinking about the big picture and then diving into the details to execute, while adapting plans as needed in a fast-paced environmentAre excited about the opportunity to make a significant impact on our growth by leading and expanding the event marketing business unitHave a down-to-earth attitude and sense of humorDemonstrated ability to manage multiple programs and priorities while remaining positive, flexible, and open to continuous growth and improvementQualifications
10+ years B2B marketing experience, with at least 5 years of that specifically in demand generation and a proven track record of success with technical content strategy. Developer relations or community experience is a plus5+ years’ experience managing events, including at least 3 years running field marketing eventsExperience running other field programs beyond physical events (webinars, email campaigns, direct mail, etc.)Experience working closely with a direct sales team and regional channel partnersExperience holding event budget authority and managing budgets across an event seriesExperience having pipeline building responsibility and accountability for salesHands-on experience with Salesforce.com and Marketo (building emails, lists and landing pages)Must be metrics-driven and be a very strong analytical thinkerProven capacity for exceptional customer service to internal and external stakeholdersOutstanding communication and collaboration skills are criticalExperience working in an enterprise software company and/or a company with a self-service business model is a plusExperience managing a small team and holding a cross functional team accountable for project deadline is a plusThe base salary range (or hourly wage range, if applicable) that Sentry reasonably expects to pay for this position is $150,000 to $185,000. A successful candidate’s actual base salary (or hourly wage) amount will be determined by a variety of relevant factors including, without limitation, the candidate’s work location, education, work and other relevant experience, skills, and job-related knowledge. A successful candidate will be eligible to participate in Sentry’s employee benefit plans/programs applicable to the candidate’s position (including incentive compensation, equity grants, paid time off, and group health insurance coverage). See Sentry Benefits for more details about the Company’s benefit plans/programs.Equal Opportunity at Sentry
Sentry is committed to providing equal employment opportunities to its employees and candidates for employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other legally-protected characteristic. This commitment includes the provision of reasonable accommodations to employees and candidates for employment with physical or mental disabilities who require such accommodations in order to (a) perform the essential functions of their jobs, or (b) seek employment with Sentry. We strive to build a diverse team, with an inclusive culture where every teammate can thrive. Sentry is an open-source company because we believe that everyone, everywhere, should have the ability and tools to make great software. Software should be accessible. That starts with making our industry accessible.
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