Veralto
Marketing Automation Specialist
Veralto, Hemet, California, United States, 92543
McCrometer
( www.mccrometer.com ) is a global leader in flow instrumentation. As we design, develop, and manufacture world-class flow measurement equipment, our impact is far-reaching: Our products are used in the oil and gas industry, agriculture and irrigation, water and wastewater systems management, and industrial processes.
Behind the innovations McCrometer works on every day is an amazing team with deep expertise in flow physics and real-world operating dynamics who put McCrometer at the forefront of flow technologies. Joining us means the opportunity to work hands-on in the field, and to apply your passion and extensive knowledge to helping customers around the world.
Motivated by the highest possible stakes of climate change and global health, we’re working together within a rapidly digitizing industry to find innovative technologies that guarantee the safety of our water and our environment.
McCrometer is proud to be a Water Quality company in Veralto (NYSE: VLTO). Imagine a world where everyone has access to clean water, safe food and medicine, and trusted essential goods. That is the tomorrow Veralto is creating today. Veralto is a $5B global leader in essential technology solutions made up of over 16,000 associates across our Water Quality and Product Identification segments all united by a powerful purpose: Safeguarding the World’s Most Vital Resources.
About the role:
The Marketing Automation Specialist is responsible for developing, optimizing, and maintaining McCrometer’s online email & digital marketing technologies with a focus on creating custom email campaigns, building automated marketing workflows for sales & customer service, enhancing marketing lead (MQL) nurture sequences, enabling customer engagement programs, managing end-to-end email operations, and improving data segmentation.
This position is part of the Marketing & Service Department located in Hemet, California and will be Hybrid (3 days on-site).
In this role, you will:
Oversee the entire lifecycle of email campaigns, from concept to execution, ensuring high deliverability rates and campaign success.
Build and optimize automated lead nurturing programs and lead scoring models to ensure quality leads are delivered to Sales.
Report on leads generated, email campaign performance, and lead nurturing effectiveness, providing insights for future strategies.
Create detailed audience segmentation strategies to support targeted campaigns and manage customer activation programs.
Perform quality assurance testing for all email campaigns, ensuring high deliverability and compliance with industry standards (CAN-SPAM, GDPR).
Manage customer experience through automated form submission sequences, ensuring data is captured and routed accurately.
Work closely with Sales and external partners to develop partnership marketing programs and improve customer engagement initiatives.
Are you qualified?
Bachelor’s degree in marketing, business, or a related field (or equivalent work experience).
3-5 years of experience in marketing automation and EMP technologies, specifically with Adobe Marketo.
Strong experience in email marketing, lead nurturing, and lead scoring, including segmentation. Knowledge in custom HTML email creation is preferred.
Experience managing email operations, QA testing, and troubleshooting issues related to email deliverability.
Experience with Salesforce Marketing Cloud, Seismic, or 6Sense is a plus.
US ONLY
:
The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associate’s position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.
The compensation range for this role is $70,000 - $90,000 USD per year.
We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
US residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
The EEO posters are available
here (https://www.dol.gov/agencies/ofccp/posters)
.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@veralto.com to request accommodation.
Unsolicited Assistance
We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies (https://www.veralto.com/our-companies/) , in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.
Veralto and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
( www.mccrometer.com ) is a global leader in flow instrumentation. As we design, develop, and manufacture world-class flow measurement equipment, our impact is far-reaching: Our products are used in the oil and gas industry, agriculture and irrigation, water and wastewater systems management, and industrial processes.
Behind the innovations McCrometer works on every day is an amazing team with deep expertise in flow physics and real-world operating dynamics who put McCrometer at the forefront of flow technologies. Joining us means the opportunity to work hands-on in the field, and to apply your passion and extensive knowledge to helping customers around the world.
Motivated by the highest possible stakes of climate change and global health, we’re working together within a rapidly digitizing industry to find innovative technologies that guarantee the safety of our water and our environment.
McCrometer is proud to be a Water Quality company in Veralto (NYSE: VLTO). Imagine a world where everyone has access to clean water, safe food and medicine, and trusted essential goods. That is the tomorrow Veralto is creating today. Veralto is a $5B global leader in essential technology solutions made up of over 16,000 associates across our Water Quality and Product Identification segments all united by a powerful purpose: Safeguarding the World’s Most Vital Resources.
About the role:
The Marketing Automation Specialist is responsible for developing, optimizing, and maintaining McCrometer’s online email & digital marketing technologies with a focus on creating custom email campaigns, building automated marketing workflows for sales & customer service, enhancing marketing lead (MQL) nurture sequences, enabling customer engagement programs, managing end-to-end email operations, and improving data segmentation.
This position is part of the Marketing & Service Department located in Hemet, California and will be Hybrid (3 days on-site).
In this role, you will:
Oversee the entire lifecycle of email campaigns, from concept to execution, ensuring high deliverability rates and campaign success.
Build and optimize automated lead nurturing programs and lead scoring models to ensure quality leads are delivered to Sales.
Report on leads generated, email campaign performance, and lead nurturing effectiveness, providing insights for future strategies.
Create detailed audience segmentation strategies to support targeted campaigns and manage customer activation programs.
Perform quality assurance testing for all email campaigns, ensuring high deliverability and compliance with industry standards (CAN-SPAM, GDPR).
Manage customer experience through automated form submission sequences, ensuring data is captured and routed accurately.
Work closely with Sales and external partners to develop partnership marketing programs and improve customer engagement initiatives.
Are you qualified?
Bachelor’s degree in marketing, business, or a related field (or equivalent work experience).
3-5 years of experience in marketing automation and EMP technologies, specifically with Adobe Marketo.
Strong experience in email marketing, lead nurturing, and lead scoring, including segmentation. Knowledge in custom HTML email creation is preferred.
Experience managing email operations, QA testing, and troubleshooting issues related to email deliverability.
Experience with Salesforce Marketing Cloud, Seismic, or 6Sense is a plus.
US ONLY
:
The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associate’s position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.
The compensation range for this role is $70,000 - $90,000 USD per year.
We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
US residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
The EEO posters are available
here (https://www.dol.gov/agencies/ofccp/posters)
.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@veralto.com to request accommodation.
Unsolicited Assistance
We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies (https://www.veralto.com/our-companies/) , in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.
Veralto and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.