Grifols
Associate Director, Strategic Marketing (Donor Generation)
Grifols, Durham, North Carolina, United States, 27703
Interested in this role You can find all the relevant information in the description below.Would you like to join an international team working to improve the future of healthcare? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.
This is a remote-based position with up to 25% travel.
Summary:
Delivers an intentional, cultivated donor base to drive collections for Biomat USA. Partners with senior leadership across Biomat USA to deliver efficient growth through this donor base. Leads team to recruit new donors strategically to find those with the potential to be long-term and frequent, and to recruit them based on their donor segment/profile. Leads team to understand our current donor center markets and identify adjacent markets to recruit new donor profiles. Leads team to research and identify new markets for our donor centers to reach donors in segments that are long-term and frequent. Leads team to build and maintain our Biomat USA brand across 200+ centers, corporate offices, manufacturing operations, and everywhere the brand resides digitally.
Primary Responsibilities:
Directs and manages team to develop strategic donor base management tools including market awareness, demographics, donor base segmentation, advertising and promotion and educational tools to move plasma donors through the Plasma Journey from awareness of plasma to joining our family.
Ensures the development of effective donor base strategy by providing analytical and strategic leadership to deep understanding of our current markets and new market potential, ensuring that we recruit 1.4 million new donors in the next five years.
Leads team in unified approach for all Biomat USA centers (250+) to brand adherence as Biomat USA and part of Grifols.
Supports field execution team and Business Units to achieve on or above budget performance of new donor metrics.
Directs team to leverage actionable, real-time statistics and demographics on plasma donor behavior, experience, and engagement.
Ensures alignment of all efforts with the broader strategic direction of Biomat USA.
Directs the development and delivery of digital recruitment strategies directly into the donor base.
Contributes to the introduction of successful field recruitment programs through maintaining continuous communication with field leadership.
Manages brand, digital recruitment technology, overall recruitment programs, and donor base intelligence teams.
Knowledge, Skills, and Abilities:
Expertise in driving marketing, business development, and brand programs through managing a team.
Proven ability to drive strategic vision leveraging analysis and business intelligence.
Excellent leadership and management skills of direct reports at entry and above levels.
Excellent oral and written communication skills.
Strong critical thinking and problem-solving skills.
Ability to analyze and interpret data.
Education and Experience:
Bachelor's degree in Business, Science or related field. Master's degree preferred.
Typically requires 8 years of related experience, including experience managing direct reports.
Work is performed in an office environment with exposure to electrical office equipment. Frequently sits for 6-8 hours per day. Repetitive hand movement of both hands. Frequently drives to site locations and travels within the United States.
How to Apply:
Current employees can submit an application using the internal job portal. Applicants are responsible for ensuring that application materials are received by the appropriate Human Resources office before the closing date and time listed.
Pay scale of $136,949.00 - $205,423.00 for US based remote employees. This position is eligible to participate in up to 15% of the company bonus pool. We offer benefits including medical, PTO, up to 5% 401K match, and tuition reimbursement.
Grifols provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other characteristic or status protected by law.
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This is a remote-based position with up to 25% travel.
Summary:
Delivers an intentional, cultivated donor base to drive collections for Biomat USA. Partners with senior leadership across Biomat USA to deliver efficient growth through this donor base. Leads team to recruit new donors strategically to find those with the potential to be long-term and frequent, and to recruit them based on their donor segment/profile. Leads team to understand our current donor center markets and identify adjacent markets to recruit new donor profiles. Leads team to research and identify new markets for our donor centers to reach donors in segments that are long-term and frequent. Leads team to build and maintain our Biomat USA brand across 200+ centers, corporate offices, manufacturing operations, and everywhere the brand resides digitally.
Primary Responsibilities:
Directs and manages team to develop strategic donor base management tools including market awareness, demographics, donor base segmentation, advertising and promotion and educational tools to move plasma donors through the Plasma Journey from awareness of plasma to joining our family.
Ensures the development of effective donor base strategy by providing analytical and strategic leadership to deep understanding of our current markets and new market potential, ensuring that we recruit 1.4 million new donors in the next five years.
Leads team in unified approach for all Biomat USA centers (250+) to brand adherence as Biomat USA and part of Grifols.
Supports field execution team and Business Units to achieve on or above budget performance of new donor metrics.
Directs team to leverage actionable, real-time statistics and demographics on plasma donor behavior, experience, and engagement.
Ensures alignment of all efforts with the broader strategic direction of Biomat USA.
Directs the development and delivery of digital recruitment strategies directly into the donor base.
Contributes to the introduction of successful field recruitment programs through maintaining continuous communication with field leadership.
Manages brand, digital recruitment technology, overall recruitment programs, and donor base intelligence teams.
Knowledge, Skills, and Abilities:
Expertise in driving marketing, business development, and brand programs through managing a team.
Proven ability to drive strategic vision leveraging analysis and business intelligence.
Excellent leadership and management skills of direct reports at entry and above levels.
Excellent oral and written communication skills.
Strong critical thinking and problem-solving skills.
Ability to analyze and interpret data.
Education and Experience:
Bachelor's degree in Business, Science or related field. Master's degree preferred.
Typically requires 8 years of related experience, including experience managing direct reports.
Work is performed in an office environment with exposure to electrical office equipment. Frequently sits for 6-8 hours per day. Repetitive hand movement of both hands. Frequently drives to site locations and travels within the United States.
How to Apply:
Current employees can submit an application using the internal job portal. Applicants are responsible for ensuring that application materials are received by the appropriate Human Resources office before the closing date and time listed.
Pay scale of $136,949.00 - $205,423.00 for US based remote employees. This position is eligible to participate in up to 15% of the company bonus pool. We offer benefits including medical, PTO, up to 5% 401K match, and tuition reimbursement.
Grifols provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other characteristic or status protected by law.
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