Digital Advertising & Analytics Specialist

Posted 24-Sep-2024 (EST) | Troy, MI, USA | Full Time **Champion Homes** **Digital Advertising and Analytics Specialist** Job Description Job Title: Digital Advertising and Analytics Specialist FLSA Status: Exempt Full Time Prepared By: Kristina Samojedny, Marketing Manager Looking to make a difference in your work and making the dream of homeownership a reality for tens of thousands of customers every year? Champion Homes the place for you. We are a fast-paced collaborative team, championing our customers and working together with our 8,600 associates across North America. We have a diverse lineup of innovative manufactured and modular homes, ADUs, park models and cabins. Delivering an excellent customer experience is central to our purpose and this role reflects our rapid investment in reaching customers digitally, all while adding that personal touch everyone's new home journey deserves. **Role & Responsibilities:** We are seeking a dynamic Digital Advertising and Analytics Specialist to join our team. This role is pivotal in maximizing our digital marketing efforts with a relentless focus on SEO, SEM, and social advertising to maximize awareness, interest, and sales. The ideal candidate will be proficient in implementing PPC advertising campaigns, optimizing SEO practices, and leveraging social media advertising to maximize ROI. This role requires a candidate who is analytical, detail-oriented, and capable of managing multiple digital marketing initiatives to drive business growth in partnership with cross-functional team members. The role provides the empowerment to be innovative, self-directed, and grow, all with the support of an experienced manager and team. If you are passionate about digital marketing and thrive in data-driven decision-making work environments, we would love to hear from you. **Essential Duties and Responsibilities:** Implement PPC advertising campaigns, SEO best practices, and social advertising campaigns. Define and deploy latest PPC strategies, SEO best practices, and social ad trends. Perform ongoing paid keyword discovery, expansion, and optimization. Connecting and optimizing the digital touchpoints to improve the customer experience and achievement of weekly and annual goals Identifying and allocating marketing spend to deliver the highest return performance Conduct market research on keyword trends, consumer behavior, and competitor analysis using SEO platforms and other tools. Execute tests, collect, and analyze data to identify trends and insights to achieve maximum ROI in paid campaigns. Track, analyze, and report on website and social analytics and PPC initiatives and campaigns. Translate results into recommendations for improvement. Prepare weekly and monthly analytic reports. Required Proven Experience with: Marketing and website analytics tools including but not limited to GA4, Google Tag Manager, AEM, and Google Ads Social media ad platforms and analytics SEO solution and content performance marketing application, BrightEdge or similar platform experience a plus Emerging AI based search strategies and natural language search Standardized analytics reporting and dashboard creation Microsoft products **Qualifications:** Bachelor's degree in marketing, advertising or similar field. 3-5 years' experience in digital advertising and analytics. **Benefits** Dental Insurance Health Insurance Life Insurance Paid Time Off 401K Plan Vision Insurance **EEO Statement** Champion Home Builders is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other legally protected characteristics. Champion Home Builders participates in the E-Verify Program.