Indiana University
Senior Conversion Designer (Digital Marketing Specialist)
Indiana University, Bloomington, Indiana, United States, 47401
Are you a creative and results-oriented designer with a passion for crafting digital experiences that drive conversions? If so, Indiana University wants you.
Job Summary
We are seeking a talented Senior Conversion Designer to join our team and play a key role in developing and optimizing digital strategies across our web and digital channels. In this role, you will collaborate with cross-functional teams to design user-centered experiences that achieve specific business outcomes.
Department Specific ResponsibilitiesDesigns low and high-fidelity wireframes, prototypes, and final designs using Figma to support digital strategies across web, email, and other digital channels.Collaborates with cross-functional teams (content strategy, marketing, technical, CX, CRM, and web strategy teams) and business leaders to develop design solutions that drive specific business outcomes.Assists the technical team in developing and refining templates for web and email to maximize conversions and enhance user experience.Provides page-level recommendations for layout optimizations using existing templates.Conducts data analysis to measure the effectiveness of designs, iterate based on insights, and apply best practices for continuous optimization.Maintains a deep understanding of user experience principles, usability standards, and web accessibility guidelines to ensure all designs are user-centered and inclusive.Utilizes tools like Helio for testing and optimization purposes, incorporating findings to refine and improve designs.General Responsibilities
Plans, analyzes, and develops marketing and creative strategies to promote Indiana University through digital channels and increase exposure to a target audience.Reviews and analyzes usage trends and effectiveness of digital marketing strategies, determine and implement changes as necessary.Consults with staff, faculty, colleagues, departments, and/or other stakeholders to determine high-level strategies for specific programs, goals, audiences, and objectives.Collaborate with marketing and web teams to identify a target market and create a marketing campaign for digital technologies.Responsible for alignment with university mission, strategies, objectives, and brand guidelines across all digital marketing platforms and content.Designs user experience interfaces to ensure consistent and engaging platforms.May plan and develops integrated digital advertising schedules.Qualifications
Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.
EDUCATION
Required
Bachelor's degree in English, communications, journalism, public relations, or related fieldPreferred
Master's degree in related fieldWORK EXPERIENCE
Required
3 years in relevant fieldSKILLS
Required
Proficient communication skillsMaintains a high degree of professionalismDemonstrates time management and priority setting skillsDemonstrates a high commitment to qualityPossesses flexibility to work in a fast paced, dynamic environmentSeeks to acquire knowledge in area of specialtyDemonstrates analytical skillsDemonstrates project management skillsStrong verbal communication and listening skillsArticulate and responsive to colleaguesPreferred
Proficiency in Figma for wireframing, prototyping, and high-fidelity designStrong understanding of user experience (UX) and conversion rate optimization (CRO) principlesComfortable iterating on designs based research, user, and stakeholder feedback/requirementsExperience collaborating across multiple teams to achieve design objectivesAbility to analyze data to evaluate design effectiveness and make data-driven improvementsKnowledge of WCAG accessibility standards and best practices for inclusive designExperience with Cascade Server (Hannon Hill) or similar content management systemsFamiliarity with the Rivet Design System and its application in digital designFamiliarity with web technologies, including HTML, CSS, and JavaScript, and their impact on designExperience with SiteimproveExperience with Helio or similar tools for user testing and design validationWorking Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Work Location
Bloomington, Indiana or Indianapolis, Indiana
This position is eligible for a hybrid work arrangement, subject to change based on university policy and business needs.
Benefits Overview
For full-time staff employees, Indiana University offers a wide array of benefits including:
Multiple plan options for medical insuranceDental insuranceHealth Savings Account with generous IU contributionLife insurance, LTD, and AD&D optionsBase retirement plan contribution from IU, subject to vestingAdditional supplemental retirement plan optionsTuition benefit for IU classes10 paid holidays per yearGenerous Paid Time OffPaid Parental LeaveEmployee Assistance Program (EAP)Learn more about our benefits by reviewing our online Benefits Brochure .
Job Classification
Career Level: Advanced
FLSA: Exempt
Job Function: Marketing & Communications
Job Family: Digital Marketing
Click here to learn more about Indiana University's Job Framework.
Posting Disclaimer
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information .
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.
Contact Us
Request SupportTelephone: 812-856-1234
Apply for Job
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Job Summary
We are seeking a talented Senior Conversion Designer to join our team and play a key role in developing and optimizing digital strategies across our web and digital channels. In this role, you will collaborate with cross-functional teams to design user-centered experiences that achieve specific business outcomes.
Department Specific ResponsibilitiesDesigns low and high-fidelity wireframes, prototypes, and final designs using Figma to support digital strategies across web, email, and other digital channels.Collaborates with cross-functional teams (content strategy, marketing, technical, CX, CRM, and web strategy teams) and business leaders to develop design solutions that drive specific business outcomes.Assists the technical team in developing and refining templates for web and email to maximize conversions and enhance user experience.Provides page-level recommendations for layout optimizations using existing templates.Conducts data analysis to measure the effectiveness of designs, iterate based on insights, and apply best practices for continuous optimization.Maintains a deep understanding of user experience principles, usability standards, and web accessibility guidelines to ensure all designs are user-centered and inclusive.Utilizes tools like Helio for testing and optimization purposes, incorporating findings to refine and improve designs.General Responsibilities
Plans, analyzes, and develops marketing and creative strategies to promote Indiana University through digital channels and increase exposure to a target audience.Reviews and analyzes usage trends and effectiveness of digital marketing strategies, determine and implement changes as necessary.Consults with staff, faculty, colleagues, departments, and/or other stakeholders to determine high-level strategies for specific programs, goals, audiences, and objectives.Collaborate with marketing and web teams to identify a target market and create a marketing campaign for digital technologies.Responsible for alignment with university mission, strategies, objectives, and brand guidelines across all digital marketing platforms and content.Designs user experience interfaces to ensure consistent and engaging platforms.May plan and develops integrated digital advertising schedules.Qualifications
Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.
EDUCATION
Required
Bachelor's degree in English, communications, journalism, public relations, or related fieldPreferred
Master's degree in related fieldWORK EXPERIENCE
Required
3 years in relevant fieldSKILLS
Required
Proficient communication skillsMaintains a high degree of professionalismDemonstrates time management and priority setting skillsDemonstrates a high commitment to qualityPossesses flexibility to work in a fast paced, dynamic environmentSeeks to acquire knowledge in area of specialtyDemonstrates analytical skillsDemonstrates project management skillsStrong verbal communication and listening skillsArticulate and responsive to colleaguesPreferred
Proficiency in Figma for wireframing, prototyping, and high-fidelity designStrong understanding of user experience (UX) and conversion rate optimization (CRO) principlesComfortable iterating on designs based research, user, and stakeholder feedback/requirementsExperience collaborating across multiple teams to achieve design objectivesAbility to analyze data to evaluate design effectiveness and make data-driven improvementsKnowledge of WCAG accessibility standards and best practices for inclusive designExperience with Cascade Server (Hannon Hill) or similar content management systemsFamiliarity with the Rivet Design System and its application in digital designFamiliarity with web technologies, including HTML, CSS, and JavaScript, and their impact on designExperience with SiteimproveExperience with Helio or similar tools for user testing and design validationWorking Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Work Location
Bloomington, Indiana or Indianapolis, Indiana
This position is eligible for a hybrid work arrangement, subject to change based on university policy and business needs.
Benefits Overview
For full-time staff employees, Indiana University offers a wide array of benefits including:
Multiple plan options for medical insuranceDental insuranceHealth Savings Account with generous IU contributionLife insurance, LTD, and AD&D optionsBase retirement plan contribution from IU, subject to vestingAdditional supplemental retirement plan optionsTuition benefit for IU classes10 paid holidays per yearGenerous Paid Time OffPaid Parental LeaveEmployee Assistance Program (EAP)Learn more about our benefits by reviewing our online Benefits Brochure .
Job Classification
Career Level: Advanced
FLSA: Exempt
Job Function: Marketing & Communications
Job Family: Digital Marketing
Click here to learn more about Indiana University's Job Framework.
Posting Disclaimer
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information .
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.
Contact Us
Request SupportTelephone: 812-856-1234
Apply for Job
Staff PositionsSign InNew UserEnable Screen Reader Mode