Ruder Finn
SEM Manager, DIG, Ruder Finn
Ruder Finn, Chicago, Illinois, United States, 60290
Ruder Finn is seeking a talented SEM Manager, to join our integrated digital marketing team. This person should have a genuine interest and curiosity about digital marketing, including strategy, platforms & technology, optimizations, targeting, campaign activation/management and reporting analysis, with experience executing paid search campaigns (Google Ads & Bing Ads) to help meet business objectives.
Key Responsibilities
SEM:
Establish and refine SEM ad campaigns (including PMAX & Shopping) across multiple platforms (i.e., Google Ads, Bing, etc.), which includes tasks such as keyword research, pacing, A/B testing of messages, ongoing campaign & bid strategy optimization, along with reporting on key metricsSEM copy development aligned with brand messaging and best practices for optimal performance (utilizing proper keywords, etc.)Aid in weekly/monthly/quarterly SEM reporting deliverables, pulling data and synthesizing results into easy-to-understand insightsTap SEMrush and other relevant tools for campaign optimization and competitive insightsGeneral:
Extract and analyze data/metrics for client reports, ensuring you understand platform-specific analytics and Google Analytics/GA4 (proficiency in Shopify or a similar platform a plus)Assist in the setup of accurate tagging and tracking parameters to assess media performance, attribution, and measurement of results across a variety of paid marketing channels (including but not limited to paid SEM, YouTube, Google Shop, affiliate, programmatic display, email, paid social, and referral programs)Participate actively in team meetings and client discussions, contributing data-driven ideas on strategy to support client goalsReview performance in connection to client sales (where able on specific eCommerce clients) and conversion/intent objectivesMaintains awareness of industry trends and impact to client & assigned accountsAssist in conducting competitive and category-specific researchQualifications
3+ years of experience in SEM for consumer/health brands; eCommerce and/or pharma experience a plusMust have experience with: Google Ads, Bing Ads, GA4, Google Ads EditorBonus experience: Shopify, Magento, or other eCommerce platforms, international/multilingual search engine marketing, Google Tag ManagerStrong analytical skills with proficiency in Microsoft ExcelProficient in Microsoft Office Suite (PowerPoint, Word, Outlook)Proactive and enthusiastic with an ability to juggle tasks for multiple client accounts and meet competing deadlinesA self-starter who has strong problem-solving skills and is always curious to learn more; is driven to own your work and responsibilitiesCreative in approach, but data informedGreat energy, curiosity to do and learn new things to support agency growth and offeringsDetail-oriented, organized, and dedicatedBachelor's degree in marketing, digital/integrated marketing, or related field preferred
Ruder Finn provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law. Ruder Finn will not tolerate discrimination or harassment based on any of these characteristics. Ruder Finn believes that diversity and inclusion among our employees is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
Key Responsibilities
SEM:
Establish and refine SEM ad campaigns (including PMAX & Shopping) across multiple platforms (i.e., Google Ads, Bing, etc.), which includes tasks such as keyword research, pacing, A/B testing of messages, ongoing campaign & bid strategy optimization, along with reporting on key metricsSEM copy development aligned with brand messaging and best practices for optimal performance (utilizing proper keywords, etc.)Aid in weekly/monthly/quarterly SEM reporting deliverables, pulling data and synthesizing results into easy-to-understand insightsTap SEMrush and other relevant tools for campaign optimization and competitive insightsGeneral:
Extract and analyze data/metrics for client reports, ensuring you understand platform-specific analytics and Google Analytics/GA4 (proficiency in Shopify or a similar platform a plus)Assist in the setup of accurate tagging and tracking parameters to assess media performance, attribution, and measurement of results across a variety of paid marketing channels (including but not limited to paid SEM, YouTube, Google Shop, affiliate, programmatic display, email, paid social, and referral programs)Participate actively in team meetings and client discussions, contributing data-driven ideas on strategy to support client goalsReview performance in connection to client sales (where able on specific eCommerce clients) and conversion/intent objectivesMaintains awareness of industry trends and impact to client & assigned accountsAssist in conducting competitive and category-specific researchQualifications
3+ years of experience in SEM for consumer/health brands; eCommerce and/or pharma experience a plusMust have experience with: Google Ads, Bing Ads, GA4, Google Ads EditorBonus experience: Shopify, Magento, or other eCommerce platforms, international/multilingual search engine marketing, Google Tag ManagerStrong analytical skills with proficiency in Microsoft ExcelProficient in Microsoft Office Suite (PowerPoint, Word, Outlook)Proactive and enthusiastic with an ability to juggle tasks for multiple client accounts and meet competing deadlinesA self-starter who has strong problem-solving skills and is always curious to learn more; is driven to own your work and responsibilitiesCreative in approach, but data informedGreat energy, curiosity to do and learn new things to support agency growth and offeringsDetail-oriented, organized, and dedicatedBachelor's degree in marketing, digital/integrated marketing, or related field preferred
Ruder Finn provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law. Ruder Finn will not tolerate discrimination or harassment based on any of these characteristics. Ruder Finn believes that diversity and inclusion among our employees is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.