Marketing Director
, Washington, District of Columbia, us, 20022
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Marketing Director
at
Punchbowl News .
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.About Our Organization:
Punchbowl News is a news content company founded by Anna Palmer, Jake Sherman, John Bresnahan, and Rachel Schindler, focused on power, people, and politics in Washington. We are looking for a Director of Marketing to join our growing team. Punchbowl News' primary focus is breaking news about power, the nation's political leadership, and explaining to our audience of political junkies how Washington works. We produce (at least) three newsletters each day, a daily podcast, dozens of events, and more across our growing product suite. Punchbowl News' theory is that power in Washington emanates from the Capitol – and that's the center of our focus. Our audience includes members of Congress, high-ranking members of the Biden administration, lobbyists, top-level reporters, media executives, Wall Streeters, tech and Hollywood executives, and everyday political fans. We are looking for a Director of Marketing to help us grow Punchbowl News' business. You will work closely with the founding team to build Punchbowl News.FLSA Status:
ExemptEmployment Status:
Full-time RegularPrimary Location:
Washington, DCJob Summary:
The Marketing Director's primary responsibility is to supervise the marketing department. In this capacity, you are tasked with the evaluation and development of the Punchbowl News marketing strategy and marketing plan, as well as the subsequent coordination, planning, and direction of marketing initiatives. While conducting competitor research, the Marketing Director also investigates the demand for an organization's services and products.Education and ExperienceBachelor's Degree in business administration, marketing, communications, or relevant field7–10+ years of marketing experienceProven experience as a Marketing Director for a consumer-facing brandExperience leading a team focused on growth, email, and SaaS marketing.Proven success growing audience and subscribers of products from 0 to 1 across free products, paid subscriptions, and SaaS productsProven track record of driving subscription growth and managing successful marketing campaigns.Exquisite communication and interpersonal skillsExcellent leadership and organizing skills, analytical and creative thinkingExperience working within Hubspot is preferredPrimary Job DutiesIdentify, develop, and evaluate marketing strategy, focusing on key subscriber goals for free-to-paid products.Lead a lean marketing team and oversee a marketing budget in coordination with the teamDesign and execute initiatives to drive subscription growth, including acquisition and retention strategies.Monitor and analyze subscription data to identify trends and opportunities for subscription improvement.Oversee digital marketing efforts, including SEO/SEM, email marketing, social media, and content marketing.Ideate and execute new opportunities for marketing outside of current channels and strategies.Initiate market research studies or analyze their findings.The starting salary for this role begins at $175,000. Final compensation will be based on scope, work experience, and relevant skills.In addition to salary, Punchbowl News is pleased to offer other benefits:Punchbowl News offers a 401K plan and employer-matching contributions after six months of employment.Punchbowl News offers robust health insurance (medical, dental, and vision).Punchbowl News covers health insurance premiums for individuals and any qualified family members.Punchbowl News offers a generous and fair vacation policy with 20 days (excluding federal holidays and office-wide closures).Punchbowl News offers an additional two weeks of Punchbowl News wide-office vacation (end of August, end of December).Punchbowl News offers birth parents up to five consecutive months (20 weeks) of paid leave at full salary. Partners or non-birth parents are eligible for a total of 12 weeks of paid leave.Punchbowl News offers opportunities for learning and development through programs, classes, and regular internal training sessions.This job is based in Washington D.C.Punchbowl News is an Equal Employment Opportunity employer committed to excellence through diversity. We understand the importance of fostering a workplace where every individual is valued, respected, and can contribute their best work. We welcome applications from all qualified individuals, regardless of race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status, or any other characteristic protected by law. We are dedicated to hiring the best talent for the role and encourage candidates from underrepresented groups in tech to apply. Our commitment to inclusion drives our innovation and success.Seniority level
DirectorEmployment type
Full-timeJob function
Marketing, Sales, and ManagementIndustries: Online Audio and Video Media
#J-18808-Ljbffr
Marketing Director
at
Punchbowl News .
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.About Our Organization:
Punchbowl News is a news content company founded by Anna Palmer, Jake Sherman, John Bresnahan, and Rachel Schindler, focused on power, people, and politics in Washington. We are looking for a Director of Marketing to join our growing team. Punchbowl News' primary focus is breaking news about power, the nation's political leadership, and explaining to our audience of political junkies how Washington works. We produce (at least) three newsletters each day, a daily podcast, dozens of events, and more across our growing product suite. Punchbowl News' theory is that power in Washington emanates from the Capitol – and that's the center of our focus. Our audience includes members of Congress, high-ranking members of the Biden administration, lobbyists, top-level reporters, media executives, Wall Streeters, tech and Hollywood executives, and everyday political fans. We are looking for a Director of Marketing to help us grow Punchbowl News' business. You will work closely with the founding team to build Punchbowl News.FLSA Status:
ExemptEmployment Status:
Full-time RegularPrimary Location:
Washington, DCJob Summary:
The Marketing Director's primary responsibility is to supervise the marketing department. In this capacity, you are tasked with the evaluation and development of the Punchbowl News marketing strategy and marketing plan, as well as the subsequent coordination, planning, and direction of marketing initiatives. While conducting competitor research, the Marketing Director also investigates the demand for an organization's services and products.Education and ExperienceBachelor's Degree in business administration, marketing, communications, or relevant field7–10+ years of marketing experienceProven experience as a Marketing Director for a consumer-facing brandExperience leading a team focused on growth, email, and SaaS marketing.Proven success growing audience and subscribers of products from 0 to 1 across free products, paid subscriptions, and SaaS productsProven track record of driving subscription growth and managing successful marketing campaigns.Exquisite communication and interpersonal skillsExcellent leadership and organizing skills, analytical and creative thinkingExperience working within Hubspot is preferredPrimary Job DutiesIdentify, develop, and evaluate marketing strategy, focusing on key subscriber goals for free-to-paid products.Lead a lean marketing team and oversee a marketing budget in coordination with the teamDesign and execute initiatives to drive subscription growth, including acquisition and retention strategies.Monitor and analyze subscription data to identify trends and opportunities for subscription improvement.Oversee digital marketing efforts, including SEO/SEM, email marketing, social media, and content marketing.Ideate and execute new opportunities for marketing outside of current channels and strategies.Initiate market research studies or analyze their findings.The starting salary for this role begins at $175,000. Final compensation will be based on scope, work experience, and relevant skills.In addition to salary, Punchbowl News is pleased to offer other benefits:Punchbowl News offers a 401K plan and employer-matching contributions after six months of employment.Punchbowl News offers robust health insurance (medical, dental, and vision).Punchbowl News covers health insurance premiums for individuals and any qualified family members.Punchbowl News offers a generous and fair vacation policy with 20 days (excluding federal holidays and office-wide closures).Punchbowl News offers an additional two weeks of Punchbowl News wide-office vacation (end of August, end of December).Punchbowl News offers birth parents up to five consecutive months (20 weeks) of paid leave at full salary. Partners or non-birth parents are eligible for a total of 12 weeks of paid leave.Punchbowl News offers opportunities for learning and development through programs, classes, and regular internal training sessions.This job is based in Washington D.C.Punchbowl News is an Equal Employment Opportunity employer committed to excellence through diversity. We understand the importance of fostering a workplace where every individual is valued, respected, and can contribute their best work. We welcome applications from all qualified individuals, regardless of race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status, or any other characteristic protected by law. We are dedicated to hiring the best talent for the role and encourage candidates from underrepresented groups in tech to apply. Our commitment to inclusion drives our innovation and success.Seniority level
DirectorEmployment type
Full-timeJob function
Marketing, Sales, and ManagementIndustries: Online Audio and Video Media
#J-18808-Ljbffr