VP, Global Integrated Marketing

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What You'll Do

Shape and direct strategy

• With SVPCMO devise integrated marketing strategies for HEYDUDE brand and products that will drive business growth success and be adaptable to different markets and channels.
• Translate high level strategy into tactical plans and communicate to team.
• Set KPIs and other goals related to strategies, monitor progress and adapt as needed.

Effectively lead multiple teams

• Directly supervise the Brand Partnerships, Collaborations, Integrated and Wholesale Marketing teams.
• Develop leaders of teams to drive high performance and grow into succession positions.
• Provide guidance to other Marketing team members and share experience and mentorship.

Partner with creative and regional marketing

• Work closely with HEYDUDE in-house creative team to produce marketing assets that reflect and align to strategy and drive awareness and conversion targets.
• Interface with global regional HD marketing teams to ensure that market by market strategies properly ladder up to global pillars.

Partner with other departments PM Digital Sales Retail

• Partner with other departments to coordinate marketing efforts, incorporate consumer data and insights, and gather inputs.
• Ensure cohesive cross-channel voice to market.
• Support marketing focused on HEYDUDE retail stores.
• Participate in brand-wide Go-to-Market (GTM) actions and offer input to product development calendar at designated points in season creation.
• Work seamlessly with Digital team to ensure that performance-based in-season marketing is delivered on time and on message.

Drive optimal department functioning budget process data

• Develop and manage to annual operating budget, address unexpected costs/surpluses and communicate and partner with finance partners.
• Continuously work to identify and improve internal processes to streamline operations and reduce friction.
• Gather, analyze, and share all relevant data related to team functioning.

What You'll Bring to the Table

Minimum Education
Bachelor's degree with preference for business, marketing or related field for study.

• 15 years of progressive marketing experience preferably with a global consumer brand that operates in multiple channels over multiple regions.
• Minimum 5 years of experience at a senior level managing large marketing teams including retail complex brand distribution environments.
• Experience in the apparel or footwear industry is preferred.
• Experience in digital marketing including paid digital, influencers, digital innovation and organic social.
• Experience influencing and driving results in a highly matrixed environment.
• Experience coordinating external agency partners.
• Experience with high growth companies.
• Experience with publicly traded global companies.

Knowledge Skills Abilities

• Strong knowledge of best practices and trends in consumer marketing globally.
• Strong financial acumen and the ability to translate a strategy into a financial plan and manage an operating budget to plan.
• Strong business acumen with an ability to anticipate risks and identify contingency plans to minimize business disruption.
• Consumer-centric thought leader.
• Proven ability to synthesize information and clearly articulate strategic roadmap forward.
• Ability to interpret data, social analytics, consumer insights to incorporate into content strategies especially in youth fashion markets.
• Creates a culture of innovation and change that fuels business growth.
• Comfort working in a highly cross-functional matrixed environment.
• Collaborative and team-focused with ability to address and resolve conflict.
• Adaptability to navigate ambiguity and change while driving results.
• Proven leadership skill and ability to cultivate large teams, maintain healthy team culture and management performance.
• Strong executive presence, exceptional oral and written communication skills.
• Commitment to integrity, compliance to laws and internal policies, and ethical practices in everything that we do.

#heydude

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title: VP, Global Integrated Marketing

Salary or Pay Range: $244,000.00 - $315,000.00

Pay is dependent on experience and geographic area.

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, and many other additional voluntary benefits.

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