Principal Product Marketing Manager

Our CompanyChanging the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!As an integral Product Marketer on the Adobe Acrobat team, you will help define key opportunities for our product offerings focused on identifying areas of future growth and new segments. As a top-tier marketer, you have deep appreciation for the customer, are data driven, and proficient in marketing frameworks, channels and tactics. You are a marketing generalist, well-verse in different areas of marketing and can flex to various key initiatives and strategic priorities. You have strong cultural awareness and understand and excel at establishing relationships and credibility across diverse teams. You understand software as a service and subscription models and are a self-starter with strong initiative.  Responsibilities Drive business growth by identifying marketing opportunities, defining a clear cohesive strategy and approach Work closely with the Product teams to identify and nurture new product and features Develop compelling value proposition messaging for products to convince prospects to try, buy, and adopt our software. Partner across Marketing, Sales, Finance, Product and analytics teams to define strategic priorities.  Translate strategies into marketing initiatives with key cross-functional marketing teams Be a steward of the business, understanding financial impact, growth levers, dashboard. Collaborate with research and insights teams to understand trends in the business and develop insights that translate into meaningful recommendations for growth Understand trial strategies, lineup, promotion pricing Requirements: BS/BA with 10+ years of marketing experience, technology company and SaaS  experience preferred Product Marketing expertise and experience with consumer and/or small business preferred Analytical, well verse in dashboards and market research. Utilizes and interprets insights to advise decisions and strategic direction Demonstrates test & learn, and growth mentality Demonstrated leadership success in multifaceted environments, rapidly anticipating and adapting to shifting priorities Global cultural awareness and experience with global teams Strong experience leading cross-functional multidisciplinary teams to drive high-impact business initiatives; highly collaborative work style Strong ability to frame issues, drive appropriate analyses, and make clear, impactful recommendations Exceptional analytical, verbal, and written communication skills Excellent program management skills Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $146,300 -- $246,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.SummaryLocation: San JoseType: Full time