JR Motorsports
Digital Marketing Strategist
JR Motorsports, Mooresville, North Carolina, United States, 28115
DEJ Companies is seeking a passionate and knowledgeable individual to create and implement innovative social/digital media concepts and strategies that drive meaningful value to sponsor partners, while also elevating the digital profile of DEJ Companies - including JR Motorsports, DEJ Management and The Dale Jr. Foundation. The successful candidate will be knowledgeable about social and digital marketing, and media, working closely with the Digital Media Manager, Marketing and Partnership teams to strategize and create content across all ownable platforms operated by DEJ Companies.
ESSENTIAL FUNCTIONS
Reasonable Accommodations Statement
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Essential Duties and Responsibilities
Work closely with the Partnership team to create digital marketing campaigns for sponsor partners and internal initiativesConceptualize social media content and campaigns to drive greater relevance, engagement and grow external digital media communitiesAssist and support JR Motorsports' Digital Media Manager day-to-day social media activitiesCollaborate with Marketing and Partnership teams to ideate content/campaigns for team partners to gain exposure and ensure sponsorship ROIOversee measurement, analytics, and benchmarking programs to measure the effectiveness of the digital media platformsResearch data, online digital platforms, and communication opportunities to best position the organization as a digital media focal pointMaintain and gain up-to-date knowledge of digital media trends, technologies, and integrated marketing strategy to ensure continued digital media resourcefulnessAssist in the capture and development of social content for DEJ Companies as identifiedJob Requirements
3+ years of experience in digital marketingDemonstrated knowledge of digital media platforms and online marketing experienceMust be proficient in Microsoft SuiteAbility to capture content via phone or camera when neededProven track record of creating informed, strategic campaigns and contentMust possess strategic planning, analytical and research skillsAbility to think creatively and be a self-starterMust be proactive and punctual with strong planning and time management skillsExcellent communication, creative writing and organizational skillsAbility to engage and interact with digital media supporters, fans, sponsors and partnersAbility to work in a team-based environment, fostering positive communication and collaboration amongst a variety of internal and external stakeholdersAbility to travel to some race weekends and be comfortable with extended days/nights
ESSENTIAL FUNCTIONS
Reasonable Accommodations Statement
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Essential Duties and Responsibilities
Work closely with the Partnership team to create digital marketing campaigns for sponsor partners and internal initiativesConceptualize social media content and campaigns to drive greater relevance, engagement and grow external digital media communitiesAssist and support JR Motorsports' Digital Media Manager day-to-day social media activitiesCollaborate with Marketing and Partnership teams to ideate content/campaigns for team partners to gain exposure and ensure sponsorship ROIOversee measurement, analytics, and benchmarking programs to measure the effectiveness of the digital media platformsResearch data, online digital platforms, and communication opportunities to best position the organization as a digital media focal pointMaintain and gain up-to-date knowledge of digital media trends, technologies, and integrated marketing strategy to ensure continued digital media resourcefulnessAssist in the capture and development of social content for DEJ Companies as identifiedJob Requirements
3+ years of experience in digital marketingDemonstrated knowledge of digital media platforms and online marketing experienceMust be proficient in Microsoft SuiteAbility to capture content via phone or camera when neededProven track record of creating informed, strategic campaigns and contentMust possess strategic planning, analytical and research skillsAbility to think creatively and be a self-starterMust be proactive and punctual with strong planning and time management skillsExcellent communication, creative writing and organizational skillsAbility to engage and interact with digital media supporters, fans, sponsors and partnersAbility to work in a team-based environment, fostering positive communication and collaboration amongst a variety of internal and external stakeholdersAbility to travel to some race weekends and be comfortable with extended days/nights