Newell Brands
Associate Manager, DTC Affiliate Marketing
Newell Brands, Atlanta, Georgia, United States, 30383
Job ID: 2562
Alternate Locations: United States-New Jersey-Hoboken
Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.
Position Summary:
The Associate Marketing Manager, DTC Affiliate Marketing, will play a critical role in advancing Newell's paid media efforts by building and executing affiliate marketing strategies across various affiliate channels and brand portfolios. This position will establish strong collaborations with teams involved in paid search, paid social, brand communication (including organic social, PR, and influencer marketing), martech, analytics, and creative partners to elevate our paid media strategy to new heights. The ideal candidate is inquisitive, proactive, data-driven, and a critical thinker who continuously seeks innovative and effective advertising capabilities to enhance engagement and drive incremental ROI throughout the customer lifecycle.
Key Responsibilities:
Drive the strategy, as well as lead the tactical execution and management of our affiliate marketing program, aligning with affiliate agency, DTC, and paid media teams.
Deliver powerful performance-driven campaigns across multiple affiliate platforms and partnerships, adhering to overarching marketing / business strategy, and against measurable KPIs.
Own and manage daily / weekly / monthly affiliate performance reporting to monitor and report on channel performance, adjusting strategies to achieve business goals and future strategic growth
Collaborate with martech and analytics teams to ensure precise and streamlined tracking of user attribution throughout the entire purchase funnel.
Collaborate with Brand Management, DTC and Creative Design teams to build customer-facing messaging that aligns to the brand’s positioning and priorities.
Maintain affiliate budget inclusive of commissions, placement fees, ROAS/ROI and bonuses while making recommendations based on performance expectations.
Methodically test to learn and identify best performing promotions and messages across different seasons and product categories in the affiliate space.
Research and stay on top of trends in the affiliate and commerce space, continuosly monitoring and communicating current marketing trends, new technology features, and competitive strategies. Establish and track KPIs – use actionable insights to help educate and inform cross-functional partners on expectations and performance.
Leverage both internal and external teams to develop data-driven optimization opportunities; build business case for support with defined expectations.
Required Experience/Qualifications:
4-year college degree
3+ years of DTC experience driving user acquisition.
Experience executing and managing paid campaigns on social and DSP platforms as well as effectively managing agencies.
Working knowledge of digital marketing KPIs and ability to optimize based on relevant performance and brand priorities.
Experience tracking and managing paid media budgets.
Ability to work effectively and collaboratively across multiple lines of business, influential amongst peers to drive change
Exceptional time management skills, including the ability to handle multiple projects and workstreams while effectively managing changing priorities.
Demonstrate critical-thinking and problem-solving skills.
Take initiative & has a passion for winning
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
Alternate Locations: United States-New Jersey-Hoboken
Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.
Position Summary:
The Associate Marketing Manager, DTC Affiliate Marketing, will play a critical role in advancing Newell's paid media efforts by building and executing affiliate marketing strategies across various affiliate channels and brand portfolios. This position will establish strong collaborations with teams involved in paid search, paid social, brand communication (including organic social, PR, and influencer marketing), martech, analytics, and creative partners to elevate our paid media strategy to new heights. The ideal candidate is inquisitive, proactive, data-driven, and a critical thinker who continuously seeks innovative and effective advertising capabilities to enhance engagement and drive incremental ROI throughout the customer lifecycle.
Key Responsibilities:
Drive the strategy, as well as lead the tactical execution and management of our affiliate marketing program, aligning with affiliate agency, DTC, and paid media teams.
Deliver powerful performance-driven campaigns across multiple affiliate platforms and partnerships, adhering to overarching marketing / business strategy, and against measurable KPIs.
Own and manage daily / weekly / monthly affiliate performance reporting to monitor and report on channel performance, adjusting strategies to achieve business goals and future strategic growth
Collaborate with martech and analytics teams to ensure precise and streamlined tracking of user attribution throughout the entire purchase funnel.
Collaborate with Brand Management, DTC and Creative Design teams to build customer-facing messaging that aligns to the brand’s positioning and priorities.
Maintain affiliate budget inclusive of commissions, placement fees, ROAS/ROI and bonuses while making recommendations based on performance expectations.
Methodically test to learn and identify best performing promotions and messages across different seasons and product categories in the affiliate space.
Research and stay on top of trends in the affiliate and commerce space, continuosly monitoring and communicating current marketing trends, new technology features, and competitive strategies. Establish and track KPIs – use actionable insights to help educate and inform cross-functional partners on expectations and performance.
Leverage both internal and external teams to develop data-driven optimization opportunities; build business case for support with defined expectations.
Required Experience/Qualifications:
4-year college degree
3+ years of DTC experience driving user acquisition.
Experience executing and managing paid campaigns on social and DSP platforms as well as effectively managing agencies.
Working knowledge of digital marketing KPIs and ability to optimize based on relevant performance and brand priorities.
Experience tracking and managing paid media budgets.
Ability to work effectively and collaboratively across multiple lines of business, influential amongst peers to drive change
Exceptional time management skills, including the ability to handle multiple projects and workstreams while effectively managing changing priorities.
Demonstrate critical-thinking and problem-solving skills.
Take initiative & has a passion for winning
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.