Amazon
Sr. Marketing Manager, EdTech/GovTech Partners & Field, WWPS
Amazon, Seattle, Washington, us, 98127
Description
Amazon is seeking a talented, self-directed marketing leader to drive awareness, customer adoption, and demand generation for Amazon Web Services (AWS) within the Education Technology (EdTech) and Government Technology (GovTech) sectors. This is a unique opportunity to play a key role in an exciting, fast growing business.
The EdTech/GovTech Field and Partner Marketing Manager is responsible for driving growth and impact for AWS across EdTech and GovTech customers. This highly strategic role interfaces with AWS EdTech/GovTech sales and partner leaders to align marketing efforts that deliver comprehensive value to customers. The manager will ensure the AWS direct marketing plan is inclusive of partners, and consistently activating the right value propositions to drive customer value through webinars, case studies, digital campaigns, and other repeatable motions.
Key job responsibilities
Develop and execute targeted marketing campaigns, webinars, case studies, and digital initiatives to generate qualified leads and drive pipeline for AWS and its partners.
Ensure marketing initiatives add value to EdTech and GovTech customers by delivering scaled programs, campaign execution, and strategic initiatives that address technology adoption.
Continuously enhance marketing programs and identify new opportunities to serve EdTech and GovTech customers, enabling them to innovate with AWS on behalf of their end customers.
Collaborate with partners to create joint marketing plans and motions that highlight the combined value proposition of AWS and partner solutions for Education and Government customers.
Work with partner teams and field sales team to influence the EdTech and GovTech business strategic partner plan for sell-to, sell-through, and sell-with objectives.
Earn trust and maintain strong relationships across the organization to support goals, and communicate with internal leaders and builders.
Lead campaign reporting and post-mortems, ensuring all projects have clearly defined success metrics which are tracked, analyzed, and communicated
Willingness and ability to work independently and autonomously.
About the team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Basic Qualifications
5+ years of professional non-internship marketing experience
5+ years of developing and managing acquisition marketing or channel programs experience
Experience building, executing and scaling cross-functional marketing programs
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Preferred Qualifications
Experience driving direction and alignment with large cross-functional teams and agency partners
Experience in a business-to-business (B2B) environment, high-tech products/services
Experience executing scaled marketing campaigns through email or social media
Experience in partner marketing, channel marketing, or related fields within the technology industry
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Amazon is seeking a talented, self-directed marketing leader to drive awareness, customer adoption, and demand generation for Amazon Web Services (AWS) within the Education Technology (EdTech) and Government Technology (GovTech) sectors. This is a unique opportunity to play a key role in an exciting, fast growing business.
The EdTech/GovTech Field and Partner Marketing Manager is responsible for driving growth and impact for AWS across EdTech and GovTech customers. This highly strategic role interfaces with AWS EdTech/GovTech sales and partner leaders to align marketing efforts that deliver comprehensive value to customers. The manager will ensure the AWS direct marketing plan is inclusive of partners, and consistently activating the right value propositions to drive customer value through webinars, case studies, digital campaigns, and other repeatable motions.
Key job responsibilities
Develop and execute targeted marketing campaigns, webinars, case studies, and digital initiatives to generate qualified leads and drive pipeline for AWS and its partners.
Ensure marketing initiatives add value to EdTech and GovTech customers by delivering scaled programs, campaign execution, and strategic initiatives that address technology adoption.
Continuously enhance marketing programs and identify new opportunities to serve EdTech and GovTech customers, enabling them to innovate with AWS on behalf of their end customers.
Collaborate with partners to create joint marketing plans and motions that highlight the combined value proposition of AWS and partner solutions for Education and Government customers.
Work with partner teams and field sales team to influence the EdTech and GovTech business strategic partner plan for sell-to, sell-through, and sell-with objectives.
Earn trust and maintain strong relationships across the organization to support goals, and communicate with internal leaders and builders.
Lead campaign reporting and post-mortems, ensuring all projects have clearly defined success metrics which are tracked, analyzed, and communicated
Willingness and ability to work independently and autonomously.
About the team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Basic Qualifications
5+ years of professional non-internship marketing experience
5+ years of developing and managing acquisition marketing or channel programs experience
Experience building, executing and scaling cross-functional marketing programs
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Preferred Qualifications
Experience driving direction and alignment with large cross-functional teams and agency partners
Experience in a business-to-business (B2B) environment, high-tech products/services
Experience executing scaled marketing campaigns through email or social media
Experience in partner marketing, channel marketing, or related fields within the technology industry
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.