U.S. Cellular
Vertical Marketing Manager
U.S. Cellular, Chicago, Illinois, United States, 60290
About This Role
The Vertical Marketing Manager implements marketing strategies and analysis within the Public Sector verticals including Education, Public Safety and other State and Local Government departments.Conduct in-depth research on industry-specific trends, customer behaviors, and competitive landscapes .Analyze data related to market conditions, customer demographics, and sales trends to identify opportunities and challenges .Develop and implement marketing strategies tailored to the specific vertical, ensuring alignment with overall business goals.Lead the development of vertical-specific content such as sales materials, account-based marketing campaigns, customer success stories and media briefs.Monitor and evaluate the effectiveness of marketing campaigns and initiatives, using metrics and KPls to measure success.Prepare detailed reports and presentations to communicate findings and recommendations to stakeholders.Work closely with sales, product development, and other marketing teams to ensure cohesive and effective marketing efforts
#BusOrg #LI-RM1 Salary Range $81500 - $133167 / yearlyMinimum Requirements
Bachelor's degree in Business, Marketing, Engineering or related field or equivalent practical experience5+ years of experience in Marketing or Market Development in B2B environment5 + years of experience working closely with demand generation marketing, product marketing and sales teams to achieve shared revenue goalsDeep understanding of the specific industry or vertical market, including key players, trends, and regulatory environment.Strong analytical skills, proficiency in statistical softwareExcellent communication and presentation abilities
PREFERRED QUALIFICATIONSRelevant B2B technology marketing experience, primarily in telecommunication or technology
Benefits
Associates have access to healthcare benefits (medical,dental and vision), retirement plans (a 401(k) plan withcompany match and a pension plan funded by the company),Paid Parental Leave (6 weeks after 6 months ofemployment), Basic Life Insurance (if eligibilityrequirements are met), Education Assistance (after 3months of employment), paid Vacation Days (15 days accruedper year for full-time/6 days accrued per year forpart-time), paid Sick/Care-Giver Days (6 days accrued peryear), and seven paid national holidays and one floatingholiday, among others. Short Term Disability (after 6months of employment) and Term Disability (180 day waitingperiod) coverage is also available for full-timeassociates. Associates Scheduled to work under twentyhours per week or for a limited term are eligible formedical plans and retirement plans (a 401(k) plan withcompany match and a pension plan funded by the company).
View Benefits Flyer
The Vertical Marketing Manager implements marketing strategies and analysis within the Public Sector verticals including Education, Public Safety and other State and Local Government departments.Conduct in-depth research on industry-specific trends, customer behaviors, and competitive landscapes .Analyze data related to market conditions, customer demographics, and sales trends to identify opportunities and challenges .Develop and implement marketing strategies tailored to the specific vertical, ensuring alignment with overall business goals.Lead the development of vertical-specific content such as sales materials, account-based marketing campaigns, customer success stories and media briefs.Monitor and evaluate the effectiveness of marketing campaigns and initiatives, using metrics and KPls to measure success.Prepare detailed reports and presentations to communicate findings and recommendations to stakeholders.Work closely with sales, product development, and other marketing teams to ensure cohesive and effective marketing efforts
#BusOrg #LI-RM1 Salary Range $81500 - $133167 / yearlyMinimum Requirements
Bachelor's degree in Business, Marketing, Engineering or related field or equivalent practical experience5+ years of experience in Marketing or Market Development in B2B environment5 + years of experience working closely with demand generation marketing, product marketing and sales teams to achieve shared revenue goalsDeep understanding of the specific industry or vertical market, including key players, trends, and regulatory environment.Strong analytical skills, proficiency in statistical softwareExcellent communication and presentation abilities
PREFERRED QUALIFICATIONSRelevant B2B technology marketing experience, primarily in telecommunication or technology
Benefits
Associates have access to healthcare benefits (medical,dental and vision), retirement plans (a 401(k) plan withcompany match and a pension plan funded by the company),Paid Parental Leave (6 weeks after 6 months ofemployment), Basic Life Insurance (if eligibilityrequirements are met), Education Assistance (after 3months of employment), paid Vacation Days (15 days accruedper year for full-time/6 days accrued per year forpart-time), paid Sick/Care-Giver Days (6 days accrued peryear), and seven paid national holidays and one floatingholiday, among others. Short Term Disability (after 6months of employment) and Term Disability (180 day waitingperiod) coverage is also available for full-timeassociates. Associates Scheduled to work under twentyhours per week or for a limited term are eligible formedical plans and retirement plans (a 401(k) plan withcompany match and a pension plan funded by the company).
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