Cooley Corp.
Director of Marketing (Business)
Cooley Corp., Los Angeles, California, United States, 90079
Director of Marketing (Business)Cooley is seeking a Director of Marketing (Business) to join the Marketing & Business Development team.Position summary : Under the supervision of the Director of Client Development, the Director of Marketing (Business) will work closely with their assigned department and practice group chairs, firm attorneys and other marketing team members to lead all client development and marketing activities for the Business department. The primary goal is to drive revenue through new business opportunities and client expansion programs, including client targeting and cross-sell initiatives, events and sponsorships, pitches and proposals, and client development coaching and training. This leadership position oversees a large marketing team. Effective development and guidance of the marketing team is essential to success in this role. Specific duties include, but are not limited to, the following:Position responsibilities
:Strategic direction:In conjunction with the Director of Client Development, department and practice group leaders and firm leadership, develop and execute marketing and client development plans for the Business department and assigned practice group(s) that result in measurable growth of business for the firm, with emphasis on retention and service expansion to existing clients, as well as cultivation of new clients for the firmIdentify practice group targets and support programs, events, sponsorships, etc., to drive revenue from identified targetsIdentify trends in marketplace and respond with marketing strategy recommendationsGuide department and practice-specific marketing strategies and tactics.Serve as liaison between lawyers and other marketing functionsCommunicate strategies and tactics to ensure implementation and coordination across practices and geographiesCoordinate effectively with business development team on in-market activitiesDirect the integration of lateral partners. Advise on marketing orientation for new arrivals with a focus on client portability, retention and practice expansionManagement and operationsSet the tone for service, knowledge and operational excellence. Ensure adherence to standards of excellence across the Business marketing teamProvide leadership, guidance and mentoring to attorneys and staff through effective communication ensuring a well-informed and highly motivated team effortWork cooperatively with colleagues across functions and levels to advance goals and projectsServe as a role model for the use of CRM tools in managing the sales pipeline and for practice group business developmentCreate an annual budget and marketing plan, managing marketing functions to achieve goals within budgetary guidelinesEncourage the development of strong working relationships across the firmClient development:Work with the partners to develop and maintain client relationships, identifying and prioritizing specific client opportunities and analyzing performance within the context of the firm's overall client development strategyEffectuate cross-selling between practice groups and among regions and officesLeverage sales pipeline information. Establish accurate reporting and forecasting systems for the tracking of business developmentDevelop selling methods/strategies that lead to measurable, competitive advantages for the firm.Effectively articulate the value proposition of firm's services to specifically targeted clientsPrograms and visibility initiatives:Work with marketing business development or business team to execute events, programs and pitches and RFP responsesManage business sponsorships and activities tied to local and global industry and business organizationsWorking with the business development and communications teams, identify and support networking, speaking and media opportunities for attorneys that support practice group business plansSupervisory:Serve as direct supervisor and mentor to direct reports; ensure strong leadership for junior support team members via coaching and mentoring of direct reportsProvide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requestsSupport business professional development and continued educational opportunitiesIn collaboration with immediate supervisor and CN HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle eventsAll other duties as assigned or requiredSkills and experience
:Required:After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applicationsAbility to work extended and/or weekend hours, as requiredAbility to travel, as requiredBachelor's degree10+ direct of sales and/or marketing experience at a management level, preferably in a professional services organization, with proven ability to manage, coach and motivate5+ years of management experience in relevant roles and with proven track record of effective leadershipProficient in the use of CRM technologiesMBA or advanced degree in a related field and significant prior experience in marketing or salesExperience in a professional services environmentExperience managing a large team of reportsCompetencies
:Entrepreneurial by natureProven leadership capabilities, including decisiveness, effective prioritization skills and a results-driven orientation with appropriate sensitivity and concern for peopleProactive, have high energy, and be creative, quick thinking, and comfortable with riskStrong operational orientation and ability to drive complex, multi-stakeholder projectsExcellent analytical skillsAbility to carry and achieve marketing goalsStrong interpersonal skills with ability to facilitate and solve problemsStrong communication, both verbal and written, and presentation skillsDetail-oriented with advanced organization skillsCooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.The expected annual pay range for this position with a work schedule of 40 hours per week is $300,000 - $340,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 25 days of Paid Time Off ("PTO") and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.
:Strategic direction:In conjunction with the Director of Client Development, department and practice group leaders and firm leadership, develop and execute marketing and client development plans for the Business department and assigned practice group(s) that result in measurable growth of business for the firm, with emphasis on retention and service expansion to existing clients, as well as cultivation of new clients for the firmIdentify practice group targets and support programs, events, sponsorships, etc., to drive revenue from identified targetsIdentify trends in marketplace and respond with marketing strategy recommendationsGuide department and practice-specific marketing strategies and tactics.Serve as liaison between lawyers and other marketing functionsCommunicate strategies and tactics to ensure implementation and coordination across practices and geographiesCoordinate effectively with business development team on in-market activitiesDirect the integration of lateral partners. Advise on marketing orientation for new arrivals with a focus on client portability, retention and practice expansionManagement and operationsSet the tone for service, knowledge and operational excellence. Ensure adherence to standards of excellence across the Business marketing teamProvide leadership, guidance and mentoring to attorneys and staff through effective communication ensuring a well-informed and highly motivated team effortWork cooperatively with colleagues across functions and levels to advance goals and projectsServe as a role model for the use of CRM tools in managing the sales pipeline and for practice group business developmentCreate an annual budget and marketing plan, managing marketing functions to achieve goals within budgetary guidelinesEncourage the development of strong working relationships across the firmClient development:Work with the partners to develop and maintain client relationships, identifying and prioritizing specific client opportunities and analyzing performance within the context of the firm's overall client development strategyEffectuate cross-selling between practice groups and among regions and officesLeverage sales pipeline information. Establish accurate reporting and forecasting systems for the tracking of business developmentDevelop selling methods/strategies that lead to measurable, competitive advantages for the firm.Effectively articulate the value proposition of firm's services to specifically targeted clientsPrograms and visibility initiatives:Work with marketing business development or business team to execute events, programs and pitches and RFP responsesManage business sponsorships and activities tied to local and global industry and business organizationsWorking with the business development and communications teams, identify and support networking, speaking and media opportunities for attorneys that support practice group business plansSupervisory:Serve as direct supervisor and mentor to direct reports; ensure strong leadership for junior support team members via coaching and mentoring of direct reportsProvide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requestsSupport business professional development and continued educational opportunitiesIn collaboration with immediate supervisor and CN HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle eventsAll other duties as assigned or requiredSkills and experience
:Required:After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applicationsAbility to work extended and/or weekend hours, as requiredAbility to travel, as requiredBachelor's degree10+ direct of sales and/or marketing experience at a management level, preferably in a professional services organization, with proven ability to manage, coach and motivate5+ years of management experience in relevant roles and with proven track record of effective leadershipProficient in the use of CRM technologiesMBA or advanced degree in a related field and significant prior experience in marketing or salesExperience in a professional services environmentExperience managing a large team of reportsCompetencies
:Entrepreneurial by natureProven leadership capabilities, including decisiveness, effective prioritization skills and a results-driven orientation with appropriate sensitivity and concern for peopleProactive, have high energy, and be creative, quick thinking, and comfortable with riskStrong operational orientation and ability to drive complex, multi-stakeholder projectsExcellent analytical skillsAbility to carry and achieve marketing goalsStrong interpersonal skills with ability to facilitate and solve problemsStrong communication, both verbal and written, and presentation skillsDetail-oriented with advanced organization skillsCooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.The expected annual pay range for this position with a work schedule of 40 hours per week is $300,000 - $340,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 25 days of Paid Time Off ("PTO") and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.