Vice President of Marketing - Gesa Credit Union

Position Summary Gesa Credit Union seeks an experienced individual to join its executive leadership team as Vice President of Marketing. This position collaborates with all departments to create and implement innovative marketing campaigns, manage brand positioning and presence, and enhance the member experience. In this role, the VP of Marketing will develop and execute the Credit Union’s marketing and communication strategies, as well as use member data and metrics to grow the membership and increase product penetration. As a member of Gesa’s leadership team, this individual will support the culture, mission, vision, and values of the organization. A bachelor’s degree, 10 years of progressive leadership experience leading the marketing function within a heavily regulated industry, extensive knowledge of digital and mobile delivery channels, and CRM experience (Salesforce preferred) are required. Candidates with credit union, banking, and/or financial services experience will receive priority consideration. Company Profile Gesa Credit Union was founded in 1953 by the General Electric’s Supervisor’s Association to serve the employees of the Hanford contractor. Starting in a shoebox, Gesa has become one of the largest credit unions in Washington. With membership open to the whole state of Washington, and certain counties in Idaho and Oregon, Gesa CU is committed to providing the best financial services to its members. Gesa has grown to twenty-seven locations throughout the state but will always maintain a strong commitment to its roots. People in our communities have made Gesa what it is today, and we don’t take that loyalty for granted. To learn more, please visit: https://www.gesa.com/ Community Profile The Tri-Cities area is an exciting and growing area of Washington State. Originally founded by the Lewis and Clark Expedition, the Tri-Cities began as a farming village, given the sub-arid climate and warm summers. In the 1940s, the Tri-Cities became home to part of the Manhattan Project. The site in Hanford is open to visitors and can be explored in various ways. Located at the confluence of the Snake, Yakima, and Columbia Rivers, the Tri-Cities is a water lovers' haven, people from all over the state enjoy sailing, fishing, kayaking, and more. In the heart of Washington’s Wine Country, there are over 200 wineries within a 1-hour drive of the Tri-Cities. With great schools and exciting activities, the Tri-Cities is a great place to live, work, and raise a family. Compensation An excellent competitive compensation package will be offered to the selected candidate. Apply Now To submit your confidential application and learn more about the positions represented by D. Hilton Associates, please visit us at www.dhilton.com and click on Find a Career . You may recommend others for candidacy by contacting Sarah Hilton, Senior Vice President, at (800) 367-0433, extension 133, or Sarahdhilton.com.