Brand Marketing Manager

Brand Marketing Manager The Company: VeSync is a market player for smart home appliances with a global presence. Our mission is to create connected lifestyles with smarter products, making life better at home and beyond. COSORI, Etekcity, and Levoit share the VeSync smart home platform and one common goal – supporting healthy and interconnected lives. While each brand enhances a different facet of living, the VeSync app brings them together to create a space in which the entire home is in harmony. With an entire household of smart products, we’re empowering users to innovate their home in fresh exciting ways. VeSync does not stop with smart technology but also boasts award winning designs. Our fresh design has garnered international acclaim such as the German Innovation Award, iF Design Award, Red Dot Award and many more, all while earning top ratings from users around the globe – we also need driven and talented people to join our team. That brings us to you, and what you’d receive working here. Our employees are smart and hardworking individuals with great ownership over their projects – they’re confident in their work yet know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this might be a great fit for you since work culture is a point of extreme pride and importance to us. Check out our brands: levoit.com | cosori.com | etekcity.com The Opportunity: A Brand Marketing Manager is a strategic professional who serves as the custodian of a company's brand or portfolio of brands. Your primary role is to develop and uphold the brand's image, personality, and promise, ensuring consistency and resonance with the target audience. You are adept at weaving the brand's narrative across various marketing channels, from traditional advertising to digital platforms, to build brand equity and drive consumer engagement. By analyzing market trends and consumer insights, Brand Marketing Managers craft compelling brand strategies that differentiate products or solutions in a competitive marketplace, aiming to foster loyalty and long-term customer relationships. What you will do at VeSync: Develop and execute brand marketing strategies to enhance brand recognition and customer loyalty Conduct market research to understand consumer buying behavior, trends, and competitive landscapes Partner with Regional BU leads to support go-to-market (GTM) strategies for all new product launches. Responsible for new product launches and managing the creation and delivery of compelling marketing campaigns across various channels, including but not limit to PR, Influencer Marketing, Affiliate, Ads, etc. Work with creative teams to guide the brand's visual and verbal messaging Set and manage the brand marketing budget to maximize return on investment Stay current with marketing trends and technologies to keep the brand at the forefront of developments in brand marketing What you bring to the role: Bachelor's degree in Marketing, Business Administration, Graphic Design or Visual Arts, or related field. 5 years of experience in a marketing role. Strong portfolio showcasing expertise in branding, and multi-channel marketing strategies. Excellent communication, presentation, project management skills. Ability to work in a fast-paced, deadline-driven environment. Ability to think strategically, at a high level, yet be detail oriented and organized at follow through and execution Location: This is an on-site, office-based role in Tustin, CA. Salary: $120,000 annually Perks and Benefits: 100% covered Medical/Dental/Vision for employee AND spouse dependents 401K with 4% employer match (eligible after 90 days of employment) and immediate vesting Generous Sick Vacation policy paid holidays Life Insurance Voluntary Life Insurance Disability Insurance Critical Illness Coverage Accident Insurance Healthcare FSA Dependent Care FSA Travel Assistance Program Employee Assistance Program (EAP) Fully stocked kitchen