Vice President Marketing and Communications

Summary of Position

Under the guidance of the Senior Vice President of Membership and Strategic Development, the Vice President of Marketing and Communications will oversee the development and management of marketing, public relations, and communication strategies required to support organizational strategic and fiscal goals. This role is responsible for the integration of effective marketing and communication strategies across AMIA. This position will also provide leadership, strategic vision, direction, and professional development to the MarCom team. This position needs to understand and support organizational priorities with flexibility and nimbleness.

Based on the duties described below, this is a full-time, exempt, fully remote position. This position reports to the SVP Membership & Strategic Development.

Dimensions

This position has three direct reports.

Budget authority: $550,000-$600,000

Nature and Scope

Key areas of responsibility include managing AMIA’s message and brand; directing AMIA marketing efforts and channels; enhancing communication efforts; providing effective leadership; practicing strong financial management; and managing a high performing team.

Principal Accountabilities

1. Serve as editor for AMIA e-News, Washington Download, and Informatics SmartBrief including managing the editorial calendar, writing, and editing where relevant.
2. Oversee development and production of both print and digital collateral materials (flyers, brochures, promotional items) for AMIA activities.
3. Support AMIA’s digital presence through growing social media engagement, strong web presence, and paid media campaigns.
4. Manage PR efforts, serving as point person for press inquiries, writing press releases, and supporting PR distribution efforts through use of online tool (Muck Rack).
5. Support email marketing campaigns through platform (HubSpot) use, daily editing of communications, and analytic support where needed.
6. Administer and in some cases manage outgoing communications, newsletters, and organizational activities calendars.
7. Effectively manage and optimize department budget, including use of outside vendors and software.
8. Participate as a fully working active manager alongside team, including strategic marketing, communications, and tactical plans, as required.
9. Serve as marketing account manager over several segments within the organization.
10. Ability to write and edit high level copy for leadership messaging.
11. Actively support strategic initiatives and senior leadership/board of directors.
12. Other duties as assigned.

Skills

1. Strategic Thinking: Develop and implement long-term strategies aligned with company goals, analyzing market trends to identify growth opportunities.
2. Leadership: Lead and inspire a high-performing team, fostering collaboration and continuous improvement while mentoring team members.
3. Adaptability/Flexibility: Navigate and manage change effectively, adapting strategies to evolving business needs and maintaining resilience under pressure.
4. Strong marketing account manager with experience in developing and executing scalable, integrated marketing strategies and campaigns.
5. Outstanding writing, editing and verbal communication skills, AP Style.
6. Creative self-starter with the ability to manage and oversee multiple projects and work collaboratively with other staff and departments.
7. Strong knowledge of social media marketing.
8. Experience in mentoring, coaching, and development of team members.
9. Capability to interpret insights, analyze data, and make predictions that will optimize marketing resources.
10. Experience in managing outside vendor interactions with aptitude to leverage relationships that provide high value to AMIA.
11. Ability to build and execute strong, integrated marketing plans that measure performance and reach targets.
12. Clear understanding of brand development and management.
13. An innovative spirit that elevates MarCom efforts and outcomes.

Essential Functions

1. Demonstrate expertise in skill and knowledge within areas relevant to one’s own function or department.
2. Demonstrate a commitment to lifelong learning and keeping one’s own skills sharp and relevant.
3. Consistently meet deadlines or communicate potential delays in advance.
4. Demonstrate critical thinking, propose solutions when identifying blockers.
5. Develop and contribute to best practices.

Team and Company-Wide Responsibilities

1. Communicate deadlines with lead-time for the team.
2. Contribute to cooperative, healthy, team spirit.
3. Communicate individual and team issues in a positive and constructive manner.
4. Proactively provide data and useful resources to staff.
5. Offer solutions or other options to improve current systems when identifying issues or presenting problems.
6. Deliver a high level of customer service for internal as well as external customers.

Qualifications

1. Education – bachelor’s degree in marketing, communications, public relations, or related field required.
2. Work Experience - Minimum of 7 years of experience with comprehensive strategic marketing and communications preferred. Prior professional association experience strongly preferred.
3. Must demonstrate thorough understanding of association marketing and communication functions, including digital campaign development.
4. General Skills – Excellent analytical, creative, organizational, and customer service skills; demonstrated ability to work effectively in a customer-focused, team-oriented environment; outstanding written and verbal skills; creative and strategic thinker with a strong intellect and proactive style.
5. Technical Skills – Strong technology skills and working knowledge of Office 365 Suite, Microsoft Office applications, proficiency in Word, PowerPoint, Excel, Outlook, Survey Monkey, Google Docs. Experience within a Content Management System and email platform such as HubSpot preferred.
6. Required: Must be able to travel 7-10 days per year.

Qualified candidates will be contacted for interviews. No telephone calls will be accepted.

At AMIA we are committed to diversity and creating an inclusive environment for all employees. We are proud to be an Equal Opportunity Employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, age, ethnic or national origin, gender, sexual orientation, gender identity/expression, pregnancy, marital status, religion, physical or mental disability, military/veteran status, or any other protected status.

EEO Employer/Vets/Disabled