Unilever
Head of Marketing, North America
Unilever, Seattle, Washington, us, 98127
Paula's Choice is Your Right Choice!Paula's Choice is a leading multinational skincare brand with over 29 years in the industry! Our mission is to empower people around the world with the knowledge and products they need to achieve their own definition of beauty. We're looking for passionate and talented people to join our team as we continue to revolutionize the beauty industry.Paula's Choice is committed to diversity. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. We hope you agree. If you share our values and our enthusiasm for empowering people to achieve their own definition of beautiful, Paula's Choice could be a wonderful fit for you.* What we offer you:A robust benefits package including health, vision, dental, retirement and more
Flexible spending account, Employee assistance program
Fitness perks, meditation app membership, and more
Product samples and discounts
Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
Great location - for roles that are hybrid or fully onsite, we're in the heart of Seattle's beautiful International District
Did we mention we're a dog-friendly office?
_*Please note these benefits are only available to Full time Paula's Choice employees. _In addition to our core benefits outlined above, here's some additional reasons you should consider a career at Paula's Choice:We're committed to innovation
- we're constantly developing new and innovative products that are based on the latest scientific research.
We're customer centric
- we believe that our customers deserve the best possible products and services.
We're a diverse and inclusive workplace
- we value diversity and inclusion in all aspects of our business and are committed to learning along the way. We believe that our employees' unique perspectives and experiences make us a stronger company.
We're passionate about making a difference
- we believe that beauty is more than just skin deep. We're committed to using our platform to share research, education, and skin positivity.
If you're looking for a career where you can make a real difference, join Paula's Choice today! We're looking for talented and passionate individuals to help us change the world one face at a time.How you'll have an impact at Paula's Choice:The Head of Marketing for North America plays a crucial role in leading the North American marketing and brand initiatives across .com and wholesale partners. This position requires strong strategic leadership, effective team management, campaign development, and deep experience with retail marketing and paid media. If you have experience in the beauty industry, campaign development, retail and performance marketing, this is the role for you!How
You'll
Have an Impact at Paula's ChoiceDrive marketing communications strategy through an integrated approach to maximize US brand awareness and reach.
50-65% of time spent on North America Retail Marketing, remainder spent on omnichannel and DTC.
Ensure Paula's Choice brand identity, messaging, and tone of voice are consistently represented across all marketing touchpoints, aligning with global brand guidelines and North America market dynamics.
Inform portfolio and pricing decisions across channels with data-driven marketplace insights and SKU level analysis.
Implement as well as create brand and product campaigns, leading a 360 degree go-to-market including: channel roll-out, trade marketing, performance marketing, visual merchandising, etc.
Always ensuring excellence in execution.
Partner with Product Marketing, Content, and Copy teams to develop campaign copy that reflects messaging priorities and aligns with brand values and tone of voice.
Lead activation and creative briefs for campaign-related assets, ensuring deliverables are aligned with brand objectives; ensure all briefs are executed and delivered for all cross-functionals.
Work with each channel on campaign direction and associated assets, including timing, key messages, and messaging consistency.
Work with channel leads to ensure concrete results and improvement in rank and against set target.
Set the strategy for North America wholesale marketing.
Implement and oversee analytics frameworks to track marketing performance and consumer purchase funnel behavior. Use these insights to continuously refine and improve marketing efforts.
Deliver weekly and monthly executive level summaries on the business.
Be the brand connection for the interactions with Global product and brand team.
Ability to influence while not directly managing US social media, influencer and PR through a close working relationship with the current Brand team.
Partner with Retail Sales and Education team to drive continuous improvement in our strategies and best in class execution.
Work closely with Visual Merchandising on strategy, delivery of on time, on budget execution of physical retail touchpoints.
Manage strong relationships with retail and agency partners.
Partner with Finance and develop three-year business plans, budgets, and ensure alignment with P&L targets.
Contribute as an active member of the North America ANZ leadership team with overall business planning and decision making.
Develop a high-performing marketing team, fostering a culture of collaboration, courage, creativity, connection, and commitment to achieve business objectives.
Maintain profound customer intimacy and ongoing competitive intelligence to identify new opportunities to maximize business categories as well as reduce costs.
Lead research initiatives to gather key industry, consumer, and cultural insights, applying findings to inform strategic planning and campaign creation processes.
Conduct all other job-related activities as assigned by your manager.
The Details:Location:
Remote, West Coast or Central time zone preferred
Hours:
Typical PST Business Hours, some flexibility
Physical requirements:
Ability to handle both sitting and screen time for long periods of time
Travel requirements:
Up to 15%
What you'll bring to the table:Must have 10-12 years of marketing leadership experience within beauty or high-growth consumer brand with strong knowledge in creating brand awareness, delivering operational excellence.
3-4+ years of brand and retail marketing in Sephora and an ability to effectively lead briefings, collaborate and manage teams to deliver on project goals.
Experience in campaign development including brand events, social media, influencer marketing and performance marketing.
Extremely high standards, detail-oriented, natural problem solver that thrives in an exciting, fast-paced environment.
Track record of successfully managing multiple complex priorities within demanding timeframes.
Agency management experience.
Strong understanding of ecommerce.
Financial acumen required including proven successful experience with budgeting and P&L management.
Forward thinking, anticipation of needs.
Strong thinking skills, ability to structure presentations efficiently.
Leadership qualities to motivate and drive peer teams and direct reports.
Collaborative spirit
What can help you really stand out:DTC Experience:
In the beauty segment.
Omnichannel Experience:
Working in an omnichannel company (DTC, Amazon, Wholesale).
Approximate Salary Range Based on Experience and Location:$210,000- $230,000 USD/annuallyPaula's Choice Skincare determines the pay for positions using local, national, and industry-specific survey data. We evaluate external and internal equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.For new hires, we strive to make competitive offers allowing the new employee room for future growth. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan.Paula's Choice Skincare is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law.We are committed to create a workplace that is inclusive of all. Where everyone feels empowered to bring their full authentic self to work. Where embracing cultural differences, accepting others without bias, and antiracism are reflexes, not an initiative.Please note:At any time, with or without notice, Paula's Choice reserves the right to add/delete/change the position's requirements.If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at (see below) . This email is intended for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.We take your privacy seriously. For details please see our Privacy Notice (https://www.paulaschoice.com/who-we-are/privacy.html?fdid=who-we-are) .As set forth in Paula's Choice Skincare's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
Flexible spending account, Employee assistance program
Fitness perks, meditation app membership, and more
Product samples and discounts
Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
Great location - for roles that are hybrid or fully onsite, we're in the heart of Seattle's beautiful International District
Did we mention we're a dog-friendly office?
_*Please note these benefits are only available to Full time Paula's Choice employees. _In addition to our core benefits outlined above, here's some additional reasons you should consider a career at Paula's Choice:We're committed to innovation
- we're constantly developing new and innovative products that are based on the latest scientific research.
We're customer centric
- we believe that our customers deserve the best possible products and services.
We're a diverse and inclusive workplace
- we value diversity and inclusion in all aspects of our business and are committed to learning along the way. We believe that our employees' unique perspectives and experiences make us a stronger company.
We're passionate about making a difference
- we believe that beauty is more than just skin deep. We're committed to using our platform to share research, education, and skin positivity.
If you're looking for a career where you can make a real difference, join Paula's Choice today! We're looking for talented and passionate individuals to help us change the world one face at a time.How you'll have an impact at Paula's Choice:The Head of Marketing for North America plays a crucial role in leading the North American marketing and brand initiatives across .com and wholesale partners. This position requires strong strategic leadership, effective team management, campaign development, and deep experience with retail marketing and paid media. If you have experience in the beauty industry, campaign development, retail and performance marketing, this is the role for you!How
You'll
Have an Impact at Paula's ChoiceDrive marketing communications strategy through an integrated approach to maximize US brand awareness and reach.
50-65% of time spent on North America Retail Marketing, remainder spent on omnichannel and DTC.
Ensure Paula's Choice brand identity, messaging, and tone of voice are consistently represented across all marketing touchpoints, aligning with global brand guidelines and North America market dynamics.
Inform portfolio and pricing decisions across channels with data-driven marketplace insights and SKU level analysis.
Implement as well as create brand and product campaigns, leading a 360 degree go-to-market including: channel roll-out, trade marketing, performance marketing, visual merchandising, etc.
Always ensuring excellence in execution.
Partner with Product Marketing, Content, and Copy teams to develop campaign copy that reflects messaging priorities and aligns with brand values and tone of voice.
Lead activation and creative briefs for campaign-related assets, ensuring deliverables are aligned with brand objectives; ensure all briefs are executed and delivered for all cross-functionals.
Work with each channel on campaign direction and associated assets, including timing, key messages, and messaging consistency.
Work with channel leads to ensure concrete results and improvement in rank and against set target.
Set the strategy for North America wholesale marketing.
Implement and oversee analytics frameworks to track marketing performance and consumer purchase funnel behavior. Use these insights to continuously refine and improve marketing efforts.
Deliver weekly and monthly executive level summaries on the business.
Be the brand connection for the interactions with Global product and brand team.
Ability to influence while not directly managing US social media, influencer and PR through a close working relationship with the current Brand team.
Partner with Retail Sales and Education team to drive continuous improvement in our strategies and best in class execution.
Work closely with Visual Merchandising on strategy, delivery of on time, on budget execution of physical retail touchpoints.
Manage strong relationships with retail and agency partners.
Partner with Finance and develop three-year business plans, budgets, and ensure alignment with P&L targets.
Contribute as an active member of the North America ANZ leadership team with overall business planning and decision making.
Develop a high-performing marketing team, fostering a culture of collaboration, courage, creativity, connection, and commitment to achieve business objectives.
Maintain profound customer intimacy and ongoing competitive intelligence to identify new opportunities to maximize business categories as well as reduce costs.
Lead research initiatives to gather key industry, consumer, and cultural insights, applying findings to inform strategic planning and campaign creation processes.
Conduct all other job-related activities as assigned by your manager.
The Details:Location:
Remote, West Coast or Central time zone preferred
Hours:
Typical PST Business Hours, some flexibility
Physical requirements:
Ability to handle both sitting and screen time for long periods of time
Travel requirements:
Up to 15%
What you'll bring to the table:Must have 10-12 years of marketing leadership experience within beauty or high-growth consumer brand with strong knowledge in creating brand awareness, delivering operational excellence.
3-4+ years of brand and retail marketing in Sephora and an ability to effectively lead briefings, collaborate and manage teams to deliver on project goals.
Experience in campaign development including brand events, social media, influencer marketing and performance marketing.
Extremely high standards, detail-oriented, natural problem solver that thrives in an exciting, fast-paced environment.
Track record of successfully managing multiple complex priorities within demanding timeframes.
Agency management experience.
Strong understanding of ecommerce.
Financial acumen required including proven successful experience with budgeting and P&L management.
Forward thinking, anticipation of needs.
Strong thinking skills, ability to structure presentations efficiently.
Leadership qualities to motivate and drive peer teams and direct reports.
Collaborative spirit
What can help you really stand out:DTC Experience:
In the beauty segment.
Omnichannel Experience:
Working in an omnichannel company (DTC, Amazon, Wholesale).
Approximate Salary Range Based on Experience and Location:$210,000- $230,000 USD/annuallyPaula's Choice Skincare determines the pay for positions using local, national, and industry-specific survey data. We evaluate external and internal equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.For new hires, we strive to make competitive offers allowing the new employee room for future growth. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan.Paula's Choice Skincare is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law.We are committed to create a workplace that is inclusive of all. Where everyone feels empowered to bring their full authentic self to work. Where embracing cultural differences, accepting others without bias, and antiracism are reflexes, not an initiative.Please note:At any time, with or without notice, Paula's Choice reserves the right to add/delete/change the position's requirements.If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at (see below) . This email is intended for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.We take your privacy seriously. For details please see our Privacy Notice (https://www.paulaschoice.com/who-we-are/privacy.html?fdid=who-we-are) .As set forth in Paula's Choice Skincare's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.