Pathstream
Head of B2B Marketing
Pathstream, New York, New York, us, 10261
Pathstream | New York City preferred, Remote ok
Pathstream is hiring a Head of B2B Marketing. This is a full-time exempt role reporting to the CEO.
WHAT WE DO
Pathstream was founded on the premise that substantial unrealized economic & human potential exists within each organization's frontline workforce. We are reshaping the way employees and managers on the frontlines excel in their careers. In this age of rapid tech evolution, our enterprise partnerships transform frontline teams from transactional to relational, from back office to middle office, and from task-oriented to strategic. We impact companies' bottom lines with improved productivity, increased retention, and differentiated quality of customer experience; employees experience the benefits of greater success in their current roles while unlocking future professional growth.
THE ROLE
As Pathstream expands its work with Fortune 500 companies, we are seeking a Head of B2B Marketing to spearhead the development and execution of a comprehensive B2B marketing strategy that generates demand and drives acquisition and engagement across all of our target B2B industries. This role requires close collaboration with our Revenue team to find ways to accelerate the sales cycle and deepen engagement across multiple personas. Our B2B marketing function is still in the early stages of development, and you will be working to take it to the next level. You will be expected to come in, assess what we have in place today, and begin to suggest changes that could make a meaningful difference in our company's ability to land new customers.
Developing and implementing a strategy to generate awareness for Pathstream amongst our target buyers in key industries and support the growth of our sales funnel. This could include:Building out Pathstream's web presence and social mediaDeveloping and executing paid media and advertising campaigns that grow our MQLs and convert them to SQLsSupporting Sales in optimizing conference participationDeveloping and managing new co-marketing and channel partnershipsFiguring out our earned media and PR strategyCreating compelling case studies and stories that showcase the business and human impact of PathstreamOptimizing and building a B2B marketing teamManaging an existing team of employees and contractors, and growing the team over timeDeveloping and managing agency relationships, where neededABOUT YOU
Excited about developing the potential of frontline workersExperienced B2B marketer with at least 10+ years of relevant experience ideally in selling an early-stage product to Fortune 500 companiesStrategic thinker with sufficient experience across a range of marketing domains so as to be able to flex as the situation demandsIncredible storyteller who can flex between creating compelling business ROI case studies and crafting moving stories of users whose lives have been impacted by PathstreamExperience with leading marketing teams but not afraid to dive in and get hands dirty where needed, especially in the early daysData savvy, slideware proficient and experienced with a range of systems used by our teams (Hubspot, etc..)WHAT WE OFFER
Transparent and social culture, challenging work, fast learning cycles, practical training, and meaningful feedbackStrong sense of ownership and strategic work that impacts our product, users, colleagues, business, and worldCompetitive salary commensurate with experience and geogrpahic location:
Zone 1: Salary - $174,000-220,000; Total Cash - $198,000-$250,000Zone 2: Salary - $156,000-198,000; Total Cash - $180,000-$225,000Zone 3: Salary - $150,000-$175,000; Total Cash $160,000-$200,000
Comprehensive benefits package
100% employer-paid medical, dental, and vision insurance coverage for you and 50% for your partner/spouse and dependentsHealth, commuter, and parking flexible spending accountsEmployee Assistance Program (mental health, financial health, legal support, and more)Free access to wellbeing apps like Ginger and HeadspaceFlexible paid time off and paid holidaysGenerous paid parental leaveShort and long-term disability insuranceAnnual professional development budgetCompany-provided laptopRemote-first cultureLife insurance (100% company paid)401(k)
COMMITMENT TO DIVERSITY AND INCLUSION
Our company values diversity and believes diverse teams make innovation possible. We work on complex, difficult problems with no linear or clear solutions. We need a diverse team that can bring different perspectives and approaches, and whose experiences reflect the full set of stakeholders we seek to serve. As such, Pathstream is an equal-opportunity employer. We encourage all qualified applicants from any race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or other characteristics to apply.
SAN FRANCISCO FAIR CHANCE ORDINANCE
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pathstream is hiring a Head of B2B Marketing. This is a full-time exempt role reporting to the CEO.
WHAT WE DO
Pathstream was founded on the premise that substantial unrealized economic & human potential exists within each organization's frontline workforce. We are reshaping the way employees and managers on the frontlines excel in their careers. In this age of rapid tech evolution, our enterprise partnerships transform frontline teams from transactional to relational, from back office to middle office, and from task-oriented to strategic. We impact companies' bottom lines with improved productivity, increased retention, and differentiated quality of customer experience; employees experience the benefits of greater success in their current roles while unlocking future professional growth.
THE ROLE
As Pathstream expands its work with Fortune 500 companies, we are seeking a Head of B2B Marketing to spearhead the development and execution of a comprehensive B2B marketing strategy that generates demand and drives acquisition and engagement across all of our target B2B industries. This role requires close collaboration with our Revenue team to find ways to accelerate the sales cycle and deepen engagement across multiple personas. Our B2B marketing function is still in the early stages of development, and you will be working to take it to the next level. You will be expected to come in, assess what we have in place today, and begin to suggest changes that could make a meaningful difference in our company's ability to land new customers.
Developing and implementing a strategy to generate awareness for Pathstream amongst our target buyers in key industries and support the growth of our sales funnel. This could include:Building out Pathstream's web presence and social mediaDeveloping and executing paid media and advertising campaigns that grow our MQLs and convert them to SQLsSupporting Sales in optimizing conference participationDeveloping and managing new co-marketing and channel partnershipsFiguring out our earned media and PR strategyCreating compelling case studies and stories that showcase the business and human impact of PathstreamOptimizing and building a B2B marketing teamManaging an existing team of employees and contractors, and growing the team over timeDeveloping and managing agency relationships, where neededABOUT YOU
Excited about developing the potential of frontline workersExperienced B2B marketer with at least 10+ years of relevant experience ideally in selling an early-stage product to Fortune 500 companiesStrategic thinker with sufficient experience across a range of marketing domains so as to be able to flex as the situation demandsIncredible storyteller who can flex between creating compelling business ROI case studies and crafting moving stories of users whose lives have been impacted by PathstreamExperience with leading marketing teams but not afraid to dive in and get hands dirty where needed, especially in the early daysData savvy, slideware proficient and experienced with a range of systems used by our teams (Hubspot, etc..)WHAT WE OFFER
Transparent and social culture, challenging work, fast learning cycles, practical training, and meaningful feedbackStrong sense of ownership and strategic work that impacts our product, users, colleagues, business, and worldCompetitive salary commensurate with experience and geogrpahic location:
Zone 1: Salary - $174,000-220,000; Total Cash - $198,000-$250,000Zone 2: Salary - $156,000-198,000; Total Cash - $180,000-$225,000Zone 3: Salary - $150,000-$175,000; Total Cash $160,000-$200,000
Comprehensive benefits package
100% employer-paid medical, dental, and vision insurance coverage for you and 50% for your partner/spouse and dependentsHealth, commuter, and parking flexible spending accountsEmployee Assistance Program (mental health, financial health, legal support, and more)Free access to wellbeing apps like Ginger and HeadspaceFlexible paid time off and paid holidaysGenerous paid parental leaveShort and long-term disability insuranceAnnual professional development budgetCompany-provided laptopRemote-first cultureLife insurance (100% company paid)401(k)
COMMITMENT TO DIVERSITY AND INCLUSION
Our company values diversity and believes diverse teams make innovation possible. We work on complex, difficult problems with no linear or clear solutions. We need a diverse team that can bring different perspectives and approaches, and whose experiences reflect the full set of stakeholders we seek to serve. As such, Pathstream is an equal-opportunity employer. We encourage all qualified applicants from any race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or other characteristics to apply.
SAN FRANCISCO FAIR CHANCE ORDINANCE
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.