First Western Trust
Integrated Marketing Manager
First Western Trust, Denver, Colorado, United States, 80285
First Western is seeking an Integrated Marketing Manager to join our team!Are you looking for a challenging and rewarding opportunity? First Western is seeking a passionate and experienced professional to join our team.As an
Integrated Marketing Manager
at First Western, you will play a vital role in helping high-net-worth clients achieve their financial goals. You will work closely with our
Marketing
team to deliver comprehensive solutions that exceed client expectations.If you are passionate about providing exceptional service to clients and are looking for a challenging and rewarding opportunity, we encourage you to apply for this position today.What You Will Do:Design and implement integrated marketing campaigns that span traditional (print, TV, radio, out-of-home) and digital (social media, email, paid search, display ads) channels.Coordinate the creation and distribution of high-quality content across all platforms, including blogs, whitepapers, videos, social media posts, and more.Ensure consistency of brand voice and messaging across all touchpoints, adapting content for specific audiences and channels.Plan and manage traditional marketing efforts such as print advertising, direct mail campaigns, sponsorships, and event promotions.Oversee the production of collateral, working with external vendors for print, TV, and radio placements.Evaluate the performance of traditional marketing tactics, adjusting strategies based on results and ROI.Develop and execute digital marketing strategies including SEO, SEM, PPC, social media, and email campaigns.Monitor and optimize performance across digital channels, using tools like Google Analytics, social media insights, and marketing automation platforms.
What You Bring:Strong understanding of content marketing and multi-channel campaign management.Experience with marketing automation tools, CRM platforms, and analytics tools (e.g., Google Analytics, HubSpot, Salesforce).Exceptional project management skills with the ability to manage multiple campaigns, deadlines, and stakeholders.Creative thinker with a data-driven approach to measuring and optimizing marketing performance.Strong communication and presentation skills, with the ability to collaborate across departments.Experience managing marketing budgets and allocating resources efficiently across channels.
Education Level Education Details Required/PreferredBachelor's Degree Marketing, Communications, Business, or related field or equivalent experience RequiredExperience Level Experience Details Required/Preferred3-5 years Experience in integrated marketing with proven track record in both traditional and digital marketing. RequiredWhat You Receive:At First Western, we pride ourselves on our culture of innovation, teamwork, and continuous learning. We are committed to providing our employees with the tools and resources they need to succeed, including ongoing training and development, a competitive compensation package, and a comprehensive benefits program.Pay Range:
$80,000 - $120,000/YRJob Classification: Full-Time Exempt*Actual offer will be based on experience, location, education, and/or skills*- Strong Bonus Potential- 401(k) Plan with Match- Paid Parking/Transportation Benefits- Access to Training & Professional Development Programs- Sponsorship for Obtaining Professional Certifications- Flex Spending Accounts- Health Savings Account- Health & Wellness Benefits- Paid Time-Off+ Bank HolidaysInterested in learning more and seeing how we connect? Visit us today at: https://myfw.com/careers/
Questions? Contact us at Talent.Management@myfw.com
First Western Financial, Inc. is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and safe environment for all employees. We are fully committed to achieving a diverse workforce by hiring, developing, and retaining talented people from different backgrounds, experiences, abilities, and perspectives. Individuals from all backgrounds, including non-traditional backgrounds, historically marginalized, or underrepresented groups are strongly encouraged to apply.First Western Financial, Inc. is committed to the full inclusion of all qualified individuals. In keeping with our commitment, First Western Financial, Inc. will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact Talent.Management@myfw.com.Region A Pay RangePay Range $80,000—$120,000 USD
Integrated Marketing Manager
at First Western, you will play a vital role in helping high-net-worth clients achieve their financial goals. You will work closely with our
Marketing
team to deliver comprehensive solutions that exceed client expectations.If you are passionate about providing exceptional service to clients and are looking for a challenging and rewarding opportunity, we encourage you to apply for this position today.What You Will Do:Design and implement integrated marketing campaigns that span traditional (print, TV, radio, out-of-home) and digital (social media, email, paid search, display ads) channels.Coordinate the creation and distribution of high-quality content across all platforms, including blogs, whitepapers, videos, social media posts, and more.Ensure consistency of brand voice and messaging across all touchpoints, adapting content for specific audiences and channels.Plan and manage traditional marketing efforts such as print advertising, direct mail campaigns, sponsorships, and event promotions.Oversee the production of collateral, working with external vendors for print, TV, and radio placements.Evaluate the performance of traditional marketing tactics, adjusting strategies based on results and ROI.Develop and execute digital marketing strategies including SEO, SEM, PPC, social media, and email campaigns.Monitor and optimize performance across digital channels, using tools like Google Analytics, social media insights, and marketing automation platforms.
What You Bring:Strong understanding of content marketing and multi-channel campaign management.Experience with marketing automation tools, CRM platforms, and analytics tools (e.g., Google Analytics, HubSpot, Salesforce).Exceptional project management skills with the ability to manage multiple campaigns, deadlines, and stakeholders.Creative thinker with a data-driven approach to measuring and optimizing marketing performance.Strong communication and presentation skills, with the ability to collaborate across departments.Experience managing marketing budgets and allocating resources efficiently across channels.
Education Level Education Details Required/PreferredBachelor's Degree Marketing, Communications, Business, or related field or equivalent experience RequiredExperience Level Experience Details Required/Preferred3-5 years Experience in integrated marketing with proven track record in both traditional and digital marketing. RequiredWhat You Receive:At First Western, we pride ourselves on our culture of innovation, teamwork, and continuous learning. We are committed to providing our employees with the tools and resources they need to succeed, including ongoing training and development, a competitive compensation package, and a comprehensive benefits program.Pay Range:
$80,000 - $120,000/YRJob Classification: Full-Time Exempt*Actual offer will be based on experience, location, education, and/or skills*- Strong Bonus Potential- 401(k) Plan with Match- Paid Parking/Transportation Benefits- Access to Training & Professional Development Programs- Sponsorship for Obtaining Professional Certifications- Flex Spending Accounts- Health Savings Account- Health & Wellness Benefits- Paid Time-Off+ Bank HolidaysInterested in learning more and seeing how we connect? Visit us today at: https://myfw.com/careers/
Questions? Contact us at Talent.Management@myfw.com
First Western Financial, Inc. is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and safe environment for all employees. We are fully committed to achieving a diverse workforce by hiring, developing, and retaining talented people from different backgrounds, experiences, abilities, and perspectives. Individuals from all backgrounds, including non-traditional backgrounds, historically marginalized, or underrepresented groups are strongly encouraged to apply.First Western Financial, Inc. is committed to the full inclusion of all qualified individuals. In keeping with our commitment, First Western Financial, Inc. will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact Talent.Management@myfw.com.Region A Pay RangePay Range $80,000—$120,000 USD