Digital Marketing Specialist

Benefits: 401(k) 401(k) matching Bonus based on performance Company parties Competitive salary Dental insurance Employee discounts Flexible schedule Free food & snacks Health insurance Opportunity for advancement Paid time off Parental leave Training & development Vision insurance Wellness resources With headquarters in Lakewood, Colorado, and colleagues from Milan to Brazil this is truly a global team of innovators passionate about helping others realize their entrepreneurial dreams. We are a fast-paced bunch and openly collaborate across all departments. We take pride in doing our best work together and mostly we love celebrating our successes as a team. As an established market leader in the Design, Print, and Shipping space we empower our network of owners to build upon AlphaGraphics and PostNets demonstrated recipe for success and continuously push the creative boundaries for our end customers. Reports to: Director of Digital Marketing Salary Range: $65,000-$75,000 We are seeking a versatile Digital Marketing Specialist with a strong focus on digital marketing execution including content management, SEO, and digital advertising to support our AlphaGraphics and PostNet brands with our marketing and digital presence. The ideal candidate is a quick learner who can effectively contribute to efforts to improve both brands digital presence, manage and enhance websites through SEO strategies and content optimization, implement digital advertising campaigns, and track and report on KPIs. Key Responsibilities Strategy & Execution: Conduct in-depth market research to understand target audiences, competition, and industry trends to inform digital marketing strategies and campaigns. Execute integrated digital marketing campaigns tailored to the needs of each brand to achieve strategic objectives. Content Management: Oversee national website content to ensure it remains current and adheres to the needs of our target audience. Utilize a basic understanding of HTML to perform precise updates and modifications, enhancing the user experience across our digital platforms. Troubleshoot and fix HTML-related issues as needed. Collaborate with content specialists and marketing specialists to integrate messaging across digital channels, including Google Business, websites, social media, and email. SEO Content Optimization: Conduct keyword research and implement SEO best practices to enhance website visibility and performance. Manage online listings and off-site SEO efforts. Collaborate with content specialists to guide content creation efforts and produce engaging, relevant content. Monitor and analyze SEO performance to make data-driven improvements. Quickly learn and adapt to new content formats and tools as needed. Digital Advertising: Craft and implement digital advertising campaigns that engage our target audience, with a focus on driving brand awareness, engagement, and lead generation. Monitor ad spend, ensuring efficient allocation of resources to maximize ROI. Analyze campaign performance continuously to refine and optimize strategies for greater effectiveness and ROI. Presentations and Training: Interact professionally and knowledgeably with key stakeholders and partners, serving as the primary point of contact for franchisees and vendors related to digital marketing programs. Understand and address the requirements of marketing initiatives, presenting appropriate data and raising the digital marketing acumen of our franchise network. Use your expertise to support the development of training materials and educate franchisees on the ever-evolving digital marketing space. Analytics and Reporting: Utilize analytics tools to track and assess the performance of website content, SEO efforts, business listings, and digital advertising. Generate regular reports to evaluate the effectiveness of digital marketing strategies for brand awareness and lead generation. Communicate results and make recommendations for improvement to relevant internal stakeholders and our franchise network. Effectively use attribution modeling and conversion metrics to demonstrate campaign performance and ROI. Build and maintain digital marketing reports for key stakeholders. Qualifications Bachelor's degree in Marketing, Communications, Digital Marketing, or a related field. Prior experience in digital marketing, web content management, or a related role. Basic understanding of HTML and the ability to make website updates independently. Understanding of small business operations and franchise industry marketing is beneficial. Quick learner with the capacity to adapt to new tools, technologies, and content formats. Proficiency in SEO techniques and best practices with an open-minded approach to rapidly changing technologies. Demonstrated ability to create and manage digital advertising campaigns that support strategic objectives. Familiarity with web analytics tools for data interpretation, e.g. Google Analytics, Looker Studio, Power BI. Experience with content management systems (CMS), website platforms, Yext, and Google Business Profiles. Knowledge of SEMRush, AHrefs, or similar SEO software. Excellent organizational and project management skills to manage multiple tasks efficiently. Self-motivated and able to work both independently and collaboratively in a fast-paced environment. Certifications in digital marketing or SEO, if available. Familiarity with web development and coding languages (e.g., CSS, JavaScript) is a plus. This role will be posted until 11/30/2024 Flexible work from home options available. PostNet centers (locations) are independently owned and operated. The posted positions are offered by individual franchisees who interview, hire, manage and pay the employees hired for positions in a specific local location (center) through their specific business.