Associate Director, Media Measurement Strategist Job at Gilead Sciences, Inc. in

Associate Director, Media Measurement Strategist United States - California - Foster City Gilead Sciences, Inc. is a research-based bio-pharmaceutical company that discovers, develops and commercializes innovative medicines in areas of unmet medical need. With each new discovery and investigational drug candidate, we seek to improve the care of patients living with life-threatening diseases around the world. Gilead’s therapeutic areas of focus include HIV/AIDS, liver diseases, cancer and inflammation, and serious respiratory and cardiovascular conditions. Making an impact on a global scale Inclusion is one of the company’s five core values. That’s because we know that we are stronger and more innovative at Gilead when we are informed by a diverse set of backgrounds, experiences and points of view. Gilead Sciences is a biopharmaceutical company that discovers, develops and commercializes innovative therapeutics in areas of unmet medical need. The company's mission is to advance the care of patients suffering from life-threatening diseases worldwide. When you join Gilead, you join our mission to change the world by enabling people to live healthier and more fulfilling lives. Come join a mission-driven bio-pharmaceutical organization that values inclusion and diversity, has a strong portfolio of products, and is constantly CreatingPossible For Current Gilead Employees and Contractors: Please log onto your Internal Career Site to apply for this job. At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer - working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world's biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference. Every member of Gilead's team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we're looking for the next wave of passionate and ambitious people ready to make a direct impact. We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together. Job Description At Gilead, Media Strategy and Operations plays a critical role for digital transformation, a strategic partner to our brands, and focuses on delivering a superior digital experience to our customers in the US. Within the Customer Experience, Digital and Media Strategy team, the Digital Media and Strategy team is the main group for developing the Gilead US's digital media strategy; executing, measuring, and optimizing it with improved paid media quality and performance, in alignment with the brand teams. The Associate Director, Media Measurement Strategist at Gilead US is responsible for implementing a comprehensive media measurement framework, focusing on KPIs across audience, channel, site, and creative. In this newly created role, they will develop data-driven strategies for optimizing media programs for the HIV business unit, partnering with media agencies and internal teams to enhance business impact. The role involves cross-functional collaboration to define campaign objectives, performance metrics, and reporting frameworks while managing relationships with 3rd party measurement partners. This leader will drive integrated cross-channel measurement programs, using audience and content analytics to provide actionable insights and process improvements. This role will sit in Foster City, CA. Key Responsibilities Be a strategic partner to internal stakeholders in defining key business questions that align to brand objectives Based on brand objectives and goals, develop measurement approach to analyze and optimize media performance Develop test and learn strategies across channels and socialize results within the organization. Manage / own 3rd party measurement partners and agency relationships to develop combined measurement roadmaps to ensure timely delivery Support brand marketers to uncover deeper and more actionable media performance insights to support key launch and ongoing optimization Create a measurement framework for key launches, focusing on unique media performance metrics (NBRx, RRx, persistence, adherence) while establishing an ongoing framework for the PreP portfolio to optimize media tactics, prioritization, budget allocation, and cross-brand performance. Be a key partner in report creation and presentations to key stakeholders, providing insights into campaign performance and opportunities for optimization. Collaborate with other members of the Digital Media Strategy and Operations team to ensure that campaigns are optimized across all channels, and consistent with organization objectives. Identify opportunities for process improvement and automation to increase efficiency and scalability of the digital media data and analytics function. Leverage audience segmentation, data analysis, and secondary data sources (TRx, NBRx, copay, media data) to target and refine relevant pharmaceutical product audiences, ensuring alignment with brand positioning and messaging. Develop comprehensive audience personas using demographic, psychographic, and behavioral insights to guide brand strategy and enhance the effectiveness of creatives. Stay up-to-date on industry trends, best practices, and emerging technologies in digital media and analytics. Basic Qualifications Bachelor's Degree and Ten Years' Experience OR Masters' Degree and Eight Years' Experience OR PhD and Two Years' Experience Preferred Qualifications Experience working with digital media channels such as display, social, search, programmatic, and video. Strong proficiency in data analysis and visualization tools, such as Excel, Tableau, PowerBI and Google Analytics. Strong analytical and problem-solving skills, with the ability to synthesize complex data and make strategic recommendations. Strong communication and presentation skills, with the ability to communicate complex data and insights to a variety of stakeholders. Ability to work collaboratively with cross-functional teams and manage multiple priorities in a fast-paced environment. Strong attention to detail and the ability to manage and synthesize large data sets. Familiarity with data privacy regulations and compliance requirements. Experience working with pharmaceutical, or biotech industries is a plus. Operational KPIs Campaign performance metrics (KPIs to track could include click-through rate, conversion rate, engagement rate, and overall return on investment (ROI)). Data collection and reporting metrics (KPIs related to data quality, accuracy, completeness, and timeliness). Audience metrics (such as audience size, growth, and engagement). Technology adoption metrics (KPIs related to technology adoption and proficiency). Cross-functional collaboration metrics (metrics related to teamwork, communication, and stakeholder satisfaction). Industry benchmarking metrics (KPIs related to industry standards and best practices). Project delivery timeline. Customer satisfaction. People Leader Accountabilities: Create inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams. Develop talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose. Empower teams - connect the team to the organization by aligning goals, purpose, and organizational objectives, and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem. The salary range for this position is: $191,335.00 - $247,610.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans. For additional benefits information, visit: https://www.gilead.com/careers/compensation-benefits-and-wellbeing Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans. For jobs in the United States: As an equal opportunity employer, Gilead Sciences Inc. is committed to a diverse workforce. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact ApplicantAccommodationsgilead.com for assistance. For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster. NOTICE: EMPLOYEE POLYGRAPH PROTECTION ACT YOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACT PAY TRANSPARENCY NONDISCRIMINATION PROVISION Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team. Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion. For Current Gilead Employees and Contractors: Please log onto your Internal Career Site to apply for this job. jeid-17687262dccd6c46a2d897cb3aca0d77