Digital Marketing Specialist Job at ThyssenKrupp Materials NA Inc in Lathrup Vil

Company With around 480 locations in over 40 countries, thyssenkrupp Materials Services is the biggest materials distributor and service provider in the western world. The broad service spectrum offered by the materials experts enables customers to focus on their individual core business. The area of Materials Services spans two strategic areas: global materials distribution as one-stop-shop - from steel and stainless steel, tubes and pipes, nonferrous metals and specialty materials to plastics and raw materials - and tailored services in the areas of materials management and supply chain management. An extensive omnichannel architecture offers 250,000 customers worldwide cross-channel, round-the-clock access to more than 150,000 products and services. A highly efficient logistics system ensures that all requested services are smoothly integrated into customer production processes "just-in-time" or "just-in-sequence. Copper and Brass Divison Sales is a distributor and processor of aluminum, stainless steel, copper, brass, bronze and more quality materials serving markets across North America, including Canada and Mexico. By providing customers with what they want, when they need it, Copper and Brass Sales is able to help them succeed in today's challenging global business environment. The company's focus on the Aerospace, Automotive, Electrical, Medical and Oil & Gas Industries allows them to offer these market segments expertise specific to their needs. The daily commitment of its employees to provide premium service focused on the customer first has earned Copper and Brass Sales the position of a respected leader in the nonferrous metals industry for over 80 years. Your responsibilities Job Summary THIS IS A HYBRID or REMOTE (if over 45 mins from a site) ROLE Copper and Brass Sales is seeking a dynamic and detail-oriented Digital Marketing Specialist to join our team. The ideal candidate will have worn many hats in their career and will be responsible for executing and managing a wide range of digital marketing initiatives aimed at increasing our brand presence and driving sales across North America. This role will focus on enhancing our digital footprint, optimizing our eCommerce visibility, and leveraging marketing automation tools to engage and convert our target audience. The Digital Marketing Specialist will report to the Senior Digital Marketing Manager and work collaboratively with a team of marketing and communication professionals, including designers and copywriters. Job Description Key Responsibilities 1. Marketing Project Management Lead and manage external marketing projects within your area of responsibility. Ensure the timely execution and delivery of marketing initiatives aligned with business objectives. Support sustainability and solution selling campaigns with strategic content and digital marketing tactics. Manage video projects, including production oversight and content direction. 2. eCommerce Website Management Provide marketing support to the Copper and Brass Sales eCommerce website. Participate in recurring meetings to support feature ideation, content creation, and digital marketing efforts. Maintain frequent communication with the channel manager to ensure cohesive digital strategy execution. 3. Content Creation and Management Develop and manage content for various digital channels, including blogs, corporate websites, and eCommerce platforms. Coordinate CMS updates to ensure content is current, accurate, and engaging. Collaborate with designers and copywriters to create high-quality marketing materials. 4. SEO and SEM a. Develop and implement search engine optimization (SEO) and search engine marketing (SEM) strategies to increase online visibility and drive traffic to our digital properties whether on your own or through agency partnership. b. Support localization strategies for reputation management and SEO. 5. Email Marketing and Marketing Automation Oversee all division-specific activities within Marketo, including lead generation, email marketing, and marketing automation. Manage the email marketing preference center to optimize audience engagement and segmentation. 6. Social Media Implement and direct social media strategies to enhance brand visibility and engagement. 7. Collateral Development a. Create and update line cards, print collateral, presentation templates, and email signature banners to support marketing initiatives. b. Leverage internal resources such as designers and copywriters for collateral development. 8. Analytics and Reporting a. Utilize Google Analytics and other tools to track and report on website performance and marketing campaign effectiveness. b. Provide actionable insights to optimize digital marketing strategies and drive continuous improvement. Requirements Bachelors in Marketing, Creative Writing, Communications a related field; or equivalent experience 5 years of experience and proven track record in B2B digital marketing Knowledge of social and digital platforms and optimization strategies Website CMS and email marketing experience Strong copywriting skills Design capable using Adobe Creative Cloud suite with little to no guidance Proficiency in SEO (required) and SEM (helpful) practices and tools Other Experience Project management experience Understands digital best practices and standards Proven ability to work on multiple projects/deadlines concurrently Works with speed, accuracy, and urgency Excellent communication skills, verbal, and written Creativity and attention to detail Google Analytics (required) and Google Tag Manager (preferred) Job Compensation $50,000 - $70,000 10% bonus incentive Benefits Overview We offer competitive company benefits to eligible positions, such as: Medical, Dental, Vision Insurance Life Insurance and Disability Voluntary Wellness Programs 401(k) and RRSP programs with Company Match Paid Vacation and Holidays Tuition Reimbursement And more Benefits may vary based on job, country, union role, and/or company segment. Please work with your recruiter or tk representative for applicable benefits information. Disclaimer This is to notify the general public that some individuals/entities are using the thyssenkrupp ("TK") name, trademark, domain name, and logo without authorization. They are posing as employees, representatives, or agents of TK and its associated/group companies. These individuals/entities are fraudulently offering jobs online through texts, websites, telephone calls, emails, or by issuing fake offer letters. They are also soliciting jobseekers to deposit money in certain bank accounts or providing jobseekers with fraudulent checks to obtain banking information. TK does not ask, solicit, or accept any monies in any form from candidates, job applicants, or potential jobseekers, who have applied to or wish to apply to TK, whether online or otherwise as a pre-employment requirement. TK bears no responsibility for money being deposited/withdrawn therefrom in response to such fake offers. 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TK follows a formal recruitment process through its own HR department and applications are evaluated by its HR department through pre-defined processes. Please visit our official careers website at https://jobs.thyssenkrupp.com/en to view authentic job openings at TK. If you receive any unauthorized, suspicious, or fraudulent offers or interview calls, please email us at tkmna.employee.carethyssenkrupp-materials.com. We shall not accept any liability towards the representation made in any fraudulent communication or its consequences, and such fraudulent communication shall not be treated as any kind of offer or representation by TK or its group companies and affiliates. Your profile