Advantech is hiring: Digital Marketing Specialist in Milpitas

Job Title: Digital Marketing Specialist Location(s): Milpitas, CA (on-site) Compensation: $70,000 - $100,000 About this position : We are seeking a highly motivated and experienced Digital Marketing Specialist to join our team. This candidate will be responsible for developing strong and integrated marketing strategies through digital channels, including but not limited to email, media programs, SEM/SEO and PPC advertising, content creation and syndication, managing ecommerce products and pages, and social networking. This individual will focus on promoting our products, increasing brand awareness and generating leads. Responsibilities: Develop strong and integrated marketing strategies leveraging channels including but not limited to email, media programs, SEM/SEO, PPC advertising, and other tactics to successfully promote our products, increase brand awareness, and generate leads. Plan and execute effective marketing campaigns to promote assigned product lines through paid and unpaid digital marketing channels Design and implement clear and effective HTML-based email promotions, web pages, and landing pages Optimize web and product pages with SEO to increase website traffic, conversions and other key metrics Generate and nurture leads through ownership of marketing budget and execution of paid marketing campaigns including PPC programs (Google, LinkedIn, Facebook) and media publication ads and programs Research and maintain company profile on existing online industry portals and directories Collaborate cross-functionally with Design, Marketing, Sales and Product teams across global offices to create original content and localize existing assets for targeted audiences Qualifications : Bachelor's Degree or equivalent experience is required 3 years' experience in digital marketing, preferably in Business-to-Business (B2B) environment; Emphasis in High Tech Field and/or specific experience with tech manufacturer a strong plus Experience with email marketing and proficient in HTML/CSS and Adobe Suite (especially Dreamweaver, Photoshop, Illustrator) Experience with Pardot or other similar marketing automation tools a strong plus Experience with PPC, SEM/SEO, lead generation and nurturing Experience with Google Analytics and general data analysis, with ability to extract business insight based on trends Proficiency in use of business productivity tools such as Microsoft Suite and Google Suite Possess strong communication and interpersonal skills Possess efficient time management, strong organizational skills, is self-motivated and detail-oriented Positive and determined attitude with the ability to work in a fast-paced, team environment Proven ability to learn quickly and adapt to new systems, processes, plans, and programs Proven ability to prioritize and manage multiple projects and deadlines at the same time Must be up-to-date with latest trends and best practices in digital marketing Hours: 40 hours per week (full time, permanent) Travel: 10% of travel per year Location: Advantech Corporation in Milpitas, CA office Hybrid work environment with 1 day work-from-home per week after 6 months Benefits : Competitive salary dependent on experience (DOE) Winning culture with a friendly, team-oriented environment Generous benefits package including medical, dental, vision, long-term disability, and life insurance. Employee Assistance Program (EAP) 401(k) with company match Education & personal development reimbursement program Generous vacation and paid holidays package Company events, and lunches Work from home program - once eligible Referral Bonus About Advantech Founded in 1983, Advantech is a leader in providing trusted innovative embedded and automation products and solutions. Advantech offers comprehensive system integration, hardware, software, customer-centric design services, and global logistics support; all backed by industry-leading front and back-office e-business solutions. Advantech has always been an innovator in the development and manufacture of high-quality, high-performance computing platforms. We cooperate closely with our partners to help provide complete solutions for a wide array of applications across a diverse range of industries. To realize our corporate vision of Enabling an Intelligent Planet, Advantech will continue collaborating and partnering for Smart city & IoT Solutions. World-class Recognition Advantech is an authorized alliance partner of both Intel® and Microsoft®. Our customers will find the technologies we use inside our products to be widely compatible with other products in the global marketplace. In 2018 and 2019, Interbrand, the world-renowned brand consulting firm, once again recognized Advantech efforts to build a trusted, global brand; it also symbolizes a promise we gave to our business partners, which was to do our best to keep building a trustworthy brand that is recognized everywhere in the world. Advantech was selected as Interbrand's 5 best Taiwan Global Brand in 2018. Work Authorization: To conform to U.S. Government export regulations (ITAR), applicant must be a U.S. citizen, lawful permanent resident of the U.S., protected individual as defined by 8. U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State. More information can be found at https://www.pmddtc.state.gov/regulations_laws/itar.html Advantech is proud to be an Equal Employment Opportunity employer. We accept applications directly from candidates only and will not be responsible for any recruiting agency fees absent a formal agreement.