Everlance
Senior SEO Manager (Remote or in SF)
Everlance, Austin, Texas, us, 78716
Nice to meet you, were Everlance! We're building the platform for mobile work starting with automatic mileage and expense tracking. There are more mobile workers than desktop workers and we think there's a big opportunity ahead. Our app has been featured as one of Apple and Google's "Best New Apps" and attracted over 1m users. We sweat the details and are really proud to have the highest-rated app in its category. You will work with a high level of ownership, and shape a product that touches millions of lives.
?? The opportunityWe are seeking an experienced Senior SEO Manager to join our growth team. You will be responsible for driving organic growth by optimizing our digital presence across all platforms. Your work will directly impact our visibility, user acquisition, and overall business growth. We are looking for someone who is both strategic and hands-on, with a deep understanding of SEO best practices across consumer and B2B content and a passion for data-driven decision-making.
This role is for you if:
you feel ready for the responsibility of owning an important aspect of a companys growth. Youll have the resources and buy-in to achieve this mission, but are excited to be an owner and accountable for results. You thrive in a fast paced environment and enjoy being able to meaningfully impact the trajectory of the company.
Key Responsibilities:SEO Strategy Development:
Develop and implement a comprehensive SEO strategy to increase organic traffic, improve search engine rankings, and boost conversions across our different business functions.
Keyword Research:
Conduct in-depth keyword research to identify opportunities for content optimization and creation that align with user intent and business goals.
Content Strategy:
Collaborate with the content team to create and optimize high-quality, SEO-friendly content that resonates with our target audience.
B2C and B2B SEO Focus:
Work on both B2C and B2B SEO initiatives, tailoring strategies to the unique needs of our consumer and business audiences to drive growth across both segments.
Link Building:
Develop and execute a link-building strategy to improve domain authority and drive high-quality backlinks to our website.
Performance Analysis:
Monitor, analyze, and report on SEO performance using tools like Google Analytics, Search Console, SEMrush, and Ahrefs. Use data insights to continually refine and improve SEO strategies.
Collaboration:
Work closely with cross-functional teams, including product, content, and development, to ensure SEO best practices are integrated into all aspects of the business.
Continuous Learning:
Stay updated on the latest industry trends, search engine algorithm updates, and emerging SEO tools and techniques. Share insights with the team to drive continuous improvement.
User Experience:
Ensure that SEO efforts contribute to a positive user experience, aligning with Everlances mission to make life easier for freelancers and businesses.
?? Skills and experience:5+ years of experience in SEO, with a proven track record of success in driving organic growth for SaaS or app-based companies.
Expertise in technical SEO, content optimization, and keyword research.
Strong proficiency with SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Moz and Webflow.
Experience working with content management systems (CMS) and basic knowledge of HTML/CSS.
Analytical mindset with excellent problem-solving skills and a data-driven approach.
Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
Self-starter with the ability to manage multiple projects and deadlines in a fast-paced environment.
Familiarity with the freelance economy, expense tracking, or related fields is a plus.
? Compensation:Competitive cash and equity compensation + benefits if hired in San Francisco.
$50k to $80k if hired elsewhere based on experience. International applications must be willing to work within 3 hours of Pacific Standard Time.
?? The opportunityWe are seeking an experienced Senior SEO Manager to join our growth team. You will be responsible for driving organic growth by optimizing our digital presence across all platforms. Your work will directly impact our visibility, user acquisition, and overall business growth. We are looking for someone who is both strategic and hands-on, with a deep understanding of SEO best practices across consumer and B2B content and a passion for data-driven decision-making.
This role is for you if:
you feel ready for the responsibility of owning an important aspect of a companys growth. Youll have the resources and buy-in to achieve this mission, but are excited to be an owner and accountable for results. You thrive in a fast paced environment and enjoy being able to meaningfully impact the trajectory of the company.
Key Responsibilities:SEO Strategy Development:
Develop and implement a comprehensive SEO strategy to increase organic traffic, improve search engine rankings, and boost conversions across our different business functions.
Keyword Research:
Conduct in-depth keyword research to identify opportunities for content optimization and creation that align with user intent and business goals.
Content Strategy:
Collaborate with the content team to create and optimize high-quality, SEO-friendly content that resonates with our target audience.
B2C and B2B SEO Focus:
Work on both B2C and B2B SEO initiatives, tailoring strategies to the unique needs of our consumer and business audiences to drive growth across both segments.
Link Building:
Develop and execute a link-building strategy to improve domain authority and drive high-quality backlinks to our website.
Performance Analysis:
Monitor, analyze, and report on SEO performance using tools like Google Analytics, Search Console, SEMrush, and Ahrefs. Use data insights to continually refine and improve SEO strategies.
Collaboration:
Work closely with cross-functional teams, including product, content, and development, to ensure SEO best practices are integrated into all aspects of the business.
Continuous Learning:
Stay updated on the latest industry trends, search engine algorithm updates, and emerging SEO tools and techniques. Share insights with the team to drive continuous improvement.
User Experience:
Ensure that SEO efforts contribute to a positive user experience, aligning with Everlances mission to make life easier for freelancers and businesses.
?? Skills and experience:5+ years of experience in SEO, with a proven track record of success in driving organic growth for SaaS or app-based companies.
Expertise in technical SEO, content optimization, and keyword research.
Strong proficiency with SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Moz and Webflow.
Experience working with content management systems (CMS) and basic knowledge of HTML/CSS.
Analytical mindset with excellent problem-solving skills and a data-driven approach.
Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
Self-starter with the ability to manage multiple projects and deadlines in a fast-paced environment.
Familiarity with the freelance economy, expense tracking, or related fields is a plus.
? Compensation:Competitive cash and equity compensation + benefits if hired in San Francisco.
$50k to $80k if hired elsewhere based on experience. International applications must be willing to work within 3 hours of Pacific Standard Time.