Digital Marketing Specialist

Do you love digging into marketing analytics to guide lead-generation strategies? Are you a talented copywriter and communicator who understands how to engage with target audiences? Are you ready to join a small, supportive team that makes a difference in the lives of others? Senior Financial Group (www.sfgmedicare.com) and National Contracting Center (www.nccagent.com) are searching for a Digital Marketing Specialist to join our growing team. Reporting directly to the SFG Agency Manager, this role will develop and implement creative and data-driven marketing strategies to generate qualified leads that will convert to sales. This role offers an excellent opportunity for a talented and motivated individual to apply hands-on experience in all aspects of marketing in a fast-paced and engaging environment. Our ideal candidate will be trusted to dive right in and use initiative to achieve aggressive goals. We offer: W2 role with a competitive base salary plus bonus Full benefits, including medical, dental, vision, telehealth, 401k with generous match (100% match up to 5%), student loan paydown assistance program, paid parental leave, paid compassionate leave (for pregnancy loss/miscarriage), paid caregiver leave, company-paid disability coverage, and more. Three weeks of PTO plus generous paid company holidays, including Twixmas We close our offices between Christmas and New Year's Day to give our team a chance to have quality family time after our busiest season (fall). A commitment to professional development and full access to LinkedIn Learning. A vibrant company culture that supports work-life balance, a growth mindset, and opportunities to teach and learn. A fulfilling career that helps others. Please note that this role is hybrid (Knoxville metro area) with 3 days/week in the office/community. Remote candidates will not be considered. Personal Characteristics and Competencies a collaborative person who enjoys learning, asking good questions, sharing knowledge, and working with others to produce results an effective communicator: over the phone, in person, virtually, and in writing an attitude of persistence, initiative, and a "can-do" attitude a highly organized individual who can plan, prioritize, and meet deadlines and help others do so. a service and growth-oriented individual who enjoys helping others succeed and grow a self-managed and highly motivated person who enjoys the freedom to develop, create, and innovate someone who comes to the table with solutions and effectively resolves issues and conflicts in a positive manner someone with excellent independent judgment, discretion, confidentiality, and negotiation skills who deals effectively with delicate situations a positive, team-oriented person who connects well with all types of people to build long-lasting, meaningful, and productive business relationships with colleagues a persistent individual who is committed to doing the work necessary for success a flexible individual who is willing and able to adjust to changes in our market and assimilate new information a professional individual with critical thinking skills who challenges assumptions and focuses on growth an individual who manages time well and can juggle multiple priorities a highly intelligent individual who can learn and/or manage new software programs and solve problems, as well as helping others do the same Knowledge, Skills, and Abilities A keen understanding of systems, data, and reporting, focusing on continuous improvement, user experience, and repeatable and scalable processes. an aptitude for influencing others through persuasion, motivation, and the strength of the relationship work quickly and knowledgeably with Microsoft Office Suite effectively organize and prioritize, meet deadlines, and deliver results analyze information, remain up to date on changes in that information, and be able to clearly and accurately present that information to others understand how to create strategic marketing and communication plans and execute them effectively understand how to target various campaigns or events to specific audiences effectively measure and ROI of marketing and advertising spend; constantly refine and improve methods write and edit clearly and persuasively manage and analyze social media to engage with our target market(s) evaluate multiple advertising, marketing, PR, and sponsorship opportunities for maximum value effective vendor management solicit, provide, and benefit from feedback that will refine and improve communication and marketing ability to create marketing materials with Adobe Creative Suite software thoroughly understand the insurance products provided through SFG & NCC effectively navigate and leverage a CRM (Customer Relations Management system) possess strong skills in developing and nurturing cooperative relationships with varying stakeholders Key Responsibilities: create and develop innovative marketing and advertising strategies to support business objectives measure, assess, and report results with a focus on continuous improvement and innovation analyze sales and marketing metrics, data from population group surveys, economic and market trends, and various methods of advertising ensure brand consistency through all marketing channels and engage in reputation management solicit and use customer feedback to ensure client satisfaction clearly communicate our value proposition to various stakeholders develop concepts and copy for advertising; liaise with external marketing and public relations businesses, graphic designers, and printers create and oversee the production of marketing and educational materials, including business cards, brochures, flyers, sales tools, and promotional products collaborate with employees and independent career agents (ICAs) on lead generation strategies, development of referral partners, educational events/seminars, conferences, community events, public relations events, and sponsorships; plan and promote events and ensure appropriate representation develop and manage external communications, such as website, TV, newspaper, e-blasts, emails, blogs, social media, printed materials, thank you messages, etc. coordinate with management on internal communications to ensure consistency with the brand and message collaborate across SFG and NCC for sharing marketing ideas, process improvements, cross-training, and to increase the value we offer to Medicare beneficiaries, agents, and agencies Include: Evaluate and manage lead generation sources and implement digital lead generation campaigns Qualifications: Bachelor's degree or equivalent combination of education and experience Experience in varied marketing functions, especially lead generation, digital marketing, event planning, and ROI reporting Proficiency in MS Office 365 suite (Word, Excel, PowerPoint, SharePoint, Teams, and Outlook), familiarity with SEO/SEM. Salesforce Marketing Cloud, Salesforce CRM, Google Analytics, Google Ads, Facebook ads and analytics, social media platforms, content management systems high level of technology/business acumen experience creating B2C marketing plans; experience with B2B preferred experience with data analysis experience with online training platforms and videoconferencing tools, e.g., Teams, WebEx, GoToMeeting, Zoom valid driver's license and reliable transportation; local travel required exceptional content writing and proofreading skills working understanding of print and web design principles experience in the healthcare insurance industry preferred demonstrated knowledge of Medicare and other Senior insurance products preferred entrepreneurial experience, large or small experience with lead generation techniques community/volunteer leadership experience This position requires interaction with people and technology while either standing or sitting. To best serve our customers on the phone, face-to-face, or the computer, all employees must be able to communicate with or without