HyerTek Inc.
Marketing Manager
HyerTek Inc., Washington, District of Columbia, us, 20022
Brand Positioning :Develop and refine HyerTek's brand positioning strategy.Ensure consistency and alignment of marketing messages across all platforms.
Website Management :Oversee the complete rebuild of the website.Maintain and update the website with new content, ensuring SEO optimization.Develop a dedicated section for thought leadership content.
Content Creation and Management :Create and manage a content calendar for blogs, whitepapers, case studies, and videos.Write and publish regular blog posts and guest articles.Develop educational content and detailed case studies.
Social Media Management :Optimize and manage company profiles on LinkedIn, Twitter, and Facebook.Regularly post updates, articles, and insights.Engage with followers and respond to comments and messages.
Event Planning and Coordination :Identify and register for key industry events and conferences.Coordinate logistics for event attendance, including travel and booth setup.Prepare marketing materials and presentations for events.
Email Marketing :Develop and manage email marketing campaigns.Create and send newsletters, promotional emails, and event invitations.Segment email lists to target specific audiences.
Market Research and Analysis :Conduct market research to identify trends and opportunities.Analyze industry reports and data to inform marketing strategies.Monitor competitor activities and adjust marketing tactics accordingly.
Performance Tracking and Reporting :Track key performance indicators (KPIs) for all marketing activities.Prepare regular reports on marketing performance and ROI.Use analytics tools to measure the effectiveness of campaigns and adjust strategies.
Customer Engagement :Develop strategies to enhance customer engagement and retention.Gather and analyze customer feedback to improve marketing efforts.Implement customer satisfaction surveys and follow-up processes.
Content Creation Objective (All Forms)Case StudiesWhitepapersBlog PostsInfographicsVideosPodcastsWebinars
Website Management :Oversee the complete rebuild of the website.Maintain and update the website with new content, ensuring SEO optimization.Develop a dedicated section for thought leadership content.
Content Creation and Management :Create and manage a content calendar for blogs, whitepapers, case studies, and videos.Write and publish regular blog posts and guest articles.Develop educational content and detailed case studies.
Social Media Management :Optimize and manage company profiles on LinkedIn, Twitter, and Facebook.Regularly post updates, articles, and insights.Engage with followers and respond to comments and messages.
Event Planning and Coordination :Identify and register for key industry events and conferences.Coordinate logistics for event attendance, including travel and booth setup.Prepare marketing materials and presentations for events.
Email Marketing :Develop and manage email marketing campaigns.Create and send newsletters, promotional emails, and event invitations.Segment email lists to target specific audiences.
Market Research and Analysis :Conduct market research to identify trends and opportunities.Analyze industry reports and data to inform marketing strategies.Monitor competitor activities and adjust marketing tactics accordingly.
Performance Tracking and Reporting :Track key performance indicators (KPIs) for all marketing activities.Prepare regular reports on marketing performance and ROI.Use analytics tools to measure the effectiveness of campaigns and adjust strategies.
Customer Engagement :Develop strategies to enhance customer engagement and retention.Gather and analyze customer feedback to improve marketing efforts.Implement customer satisfaction surveys and follow-up processes.
Content Creation Objective (All Forms)Case StudiesWhitepapersBlog PostsInfographicsVideosPodcastsWebinars