Marketing Coordinator

JOB PURPOSE:

To develop high-quality copy for websites, social media calendar management, marketing materials, email, and other platforms. Work with Marketing Manager to create and carry out various marketing campaigns and calendars. Assist in coordination of marketing, merchandising and startup/close activities for all communities, including organization of the advertising, sales office decorating, and signage/display for vendor activities. Act as the liaison with division offices to provide marketing development and support in the region.

Essential Functions:

• Generates increased traffic to the communities
• Maintains social media accounts
• Writes, edits, and designs email content
• Creates/updates marketing materials.
• Assists in coordinating department advertising needs
• Prepares advertisement layouts and marketing materials
• Assists in organizing model home activities
• Assists in Maintaining website 
• Assists in coordinating sales/marketing events 

Duties and Responsibilities

• Creates and establishes strategic marketing plans to achieve company objectives for products and services
• Plans and oversees execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage
• Manages development, production, and distribution of promotional and collateral materials to support marketing programs
• Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness in generating traffic
• Provides web site management, tracking online leads, and monitoring conversion
• Manages model decorating processes and maintains furniture inventory
• Creates and maintains master electronic file of current collateral and display images
• Reviews and ensures accuracy of all marketing material prior to public release
• Maintains current signage for communities and continuously reviews existing signage while researching/obtaining new and better locations
• Assists Marketing Manager with sales office set-up
• Assists sales and marketing team with determination of targeted consumer groups, product types and pricing for communities
• Processes department marketing supplies and promotional materials
• Processes department invoices
• May include other duties as assigned

QUALIFICATIONS:

Knowledge and Skills

• Excellent written and oral communication skills
• Excellent inter-personal skills: possess the ability to work independently and as part of a team
• Must be able to work in a fast-paced environment with demonstrated ability to juggle multiple competing tasks and demands
• Knowledge of typical building construction process
• Willingness to travel (locally)
• Must be fully PC-literate including basic administration software (Power Point, MS Word, Excel, Access)

Education:

• High School Diploma or equivalent required.
• Associate’s or Bachelor’s Degree in Marketing or a relevant field preferred.

Experience:

• 1-2 years of experience in a related role, or an equivalent combination of education and/or work experience.
• Experience in marketing, customer service, or sales is a plus.
• Familiarity with digital marketing tools and platforms is desirable.