Tbwa Chiat/Day Inc is hiring: Senior Product Marketing Manager (Content) San Fra

Who Are We?

Postman is the world’s leading API collaboration platform, used by more than 35 million developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster.

We’re looking for self-motivated team members who crave a challenge, are obsessed with moving/monitoring metrics that go up and to the right, and want to work on one of the most loved developer products in the world. This Senior PMM focused on content strategy feels motivated by being a “do-er”. You thrive in a scrappy environment, have “been there, done that”, and are confident in your ability to build developer and PLG content programs from scratch.

As a growth product marketer specializing in content strategy and development, you will play a pivotal role at the cross-section of Postman’s integrated marketing campaigns, product launches, and SEO/website strategy. This role will be highly cross-functional in nature, so a collaborative working style is a must!

What you’ll be doing:

• Develop and execute comprehensive content strategies to support various developer engagement programs to drive quality product evaluations and product usage.
• Partner closely with our Postman’s core content marketing team to bridge the gap between what’s happening in product and the content strategies we’re delivering.
• Own Postman’s release marketing and product launch programs, from strategy to execution.
• Play an integral role in the content strategy and development within Postman’s integrated marketing campaigns.
• Partner closely with Postman’s SEO team to drive high-quality signups from organic content.
• Track and analyze performance, and continuously optimize content based on feedback and market dynamics to maximize ROI and drive business growth.
• Ruthlessly prioritize the content opportunities to focus on the highest-impact initiatives first.

You would be a great fit if you:

• Experience working in a hyper-growth model.
• Experience in a PLG GTM model.
• Experience partnering closely with SEO and content teams.
• 6-8 years product marketing experience in a B2B SaaS.

Our Values:

At Postman, we create with the same curiosity that we see in our users. We value transparency & honest communication about not only successes but also failures. In our work, we focus on specific goals that add up to a larger vision. Our inclusive work culture ensures that everyone is valued equally as important pieces of our final product. We are dedicated to delivering the best products we can.

What Else?

This role is based in the greater San Francisco Bay area, and the reasonably estimated base salary for this role ranges from $153,850 to $181,000, plus a competitive equity package. Actual compensation is based on the candidate's skills, qualifications, and experience. In addition to our pay-on-performance philosophy, we offer a comprehensive set of benefits, including full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend. Salaries will vary outside of the listed metropolitan areas & the U.S.