Digital Engagement Editor and Reporter Job at Tahoe Daily Tribune in South Lake

Part-Time 20 hours per week

Objective: This position leads the digital content strategy for Tahoe Daily Tribune. The Digital Engagement Editor ensures the property delivers first-rate storytelling through proven digital techniques.

Tasks

Attract: Attract a targeted audience through search, social, email and emerging direct digital reach campaigns. Engage: Convert online readers to email subscribers, social fans/followers or buyers. Retain: Maximize audience retention rate for newsletters, social communities, strong website metrics Report: Write short daily news stories on topics such as weather, traffic and crime.

Key Metrics Primary Measures of Success are: Sessions Per User, Pages Per Session, Time on Site.

Responsibilities

-Content marketing strategy: Sets the direction for marketing digital products (editorial, marketing and advertising) with specific digital content plans.

-SEO: Ensures all content has SEO-optimized titles and descriptions. EE writes the titles and descriptions and mentors editorial staff on best practices.

-Chartbeat: Experiment with headlines in Chartbeat. A/B/C/D/E test 1-2 headlines per day.

-Facebook: Develops a daily posting strategy that mixes links (traffic) with native posts (engagement)—timing, copy, image selection. Responding to comments and DMs and conducting outreach to other community and affinity pages for link sharing.

-Grow email lists: Engages and converts online readers, social fans and buyers into email subscribers through contests, giveaways, promotions and content.

-Follows emerging trends: Studies emerging digital trends and experiments. Shares findings with other Engagement Editors.

-Cross-departmental support: Collaborates with all departments to ensure special projects maximize the property’s ROI and reach the largest digital audience.

-Tools: Chartbeat, Wordpress (CMS), Slack or Zoom, SecondStreet (contest platform), Google Analytics, Social Media Management Software, CitySpark (online calendar)

-Reporting: Write short, daily news stories (weather, traffic and crime).

Qualifications

• Bachelor’s degree in interactive media, journalism, communications, marketing, or equivalent experience, with a passion to grow our digital community.

• 3-5 years of experience leading true digital efforts, including search, email marketing, digital content publishing and social media.

• Uses data to drive decision making.

• Google Analytics and WordPress knowledge helpful

• Superior time management skills and proven ability to meet constant deadlines.

• Ability to work independently as well as a team member.

• Ability to adapt to a highly fluid work environment and make adjustments on the fly.

• Ability to write and edit quickly, with excellent writing and message development skills.

• Must have strong attention to detail.

• Creative thinker -- ability to generate ideas in an energetic environment.

• Effective coaching and mentoring skills.

Pay $20 per hour

Competitive benefits include medical, dental, vision, life insurance after 60 days of employment, $500 Recreation Bonus after 6 months and 401k Plan after 1 year.