Digital Marketing Strategist Job at Automobile Club of Southern California in Co

The Digital Marketing Strategist will be part of the Insurance (Auto and Life) Optimization team for paid marketing, leading relationships with external agencies, specializing in data analysis, performance trend monitoring, and using data insights to develop and optimize marketing strategies. They will present findings and insights to internal stakeholders for Auto Club Enterprises Insurance line of business.

The ideal candidate will have a strong understanding of the paid digital marketing landscape, including the levers to pull to optimize campaigns in Meta, Google Ads, and Programmatic. This person will have hands-on experience extracting data from ad and reporting platforms such as Meta, YouTube, Google, Tableau, and Adobe Analytics.

This person should understand the digital ad ecosystem, including creative, audience targeting capabilities, bid strategies, optimization best practices, landing pages, content management, and how digital ads are tracked and measured both online and offline. Experience with A/B testing methodologies and brand lift studies for paid media advertising and landing page optimization is also required.

Note: This position focuses on optimization and strategy, investigating anomalies, and implementing countermeasures. It is not a hands-on keyboard role involving pulling the levers in the platform.

Responsibilities

• Collect and analyze metrics from advertising platforms such as Meta, Google Ads, SA360, Invoca, Auto Club Enterprises Tableau Phone Reports, etc... present findings and learnings from analysis, and identify opportunities to increase campaign performance. 

• Build reports with data visualizations in Excel to measure and monitor marketing KPIs, track performance to benchmarks such as spend, impression, CPM, CTR, leads, and conversions. 

• Investigate data anomalies and identify root causes of issues, collaborate with cross-functional teams like Big Data, E-Business, Product, Marketing, and external agencies to fix the issues. 

• Partner closely with media planning team to establish optimal budgets and marketing channel mixes that will yield the best results. 

• Collaborate with Marketing Strategists to develop plans, execute, optimize and measure cross-channel strategies for paid media to achieve marketing objectives, such as building awareness or generate insurance leads.  

• Build landing pages in Adobe, work with ad operations to ensure proper tracking & measurement across all marketing channels. Includes implementation of floodlights, vendor pixels, campaign click trackers, 1x1s, and offline phone numbers. 

• Provide support in administrative functions related to media estimates and invoices. 

Qualifications

• Bachelors Marketing Preferred

• 4-6 years of paid digital marketing experience in mid-large size companies required

• Analyze results of projects and making recommendations for next steps

• Excellent communication and interpersonal skills

• Proficient with MS Office applications

• Perform competitive analysis and develop strategic plans

• Manage external agency relationships

• Must be a self-starter and enjoy working in a fast-paced team environment.

• Time management and prioritization skills.