Vice President, Media Analytics

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

Job Description

This role is remote-friendly.

As the Vice President, Media Analytics, you will lead a team consisting of data scientists, engineers, analysts, and marketing technology specialists that specialize in turning data into actionable insight. You will report to SVP, Analytics.

As the senior-most contact for analytics on your client(s), you will partner with the media and account leads to set strategy, develop measurement frameworks, create a learning agenda, provide thought leadership, and deliver ongoing guidance to both internal and external stakeholders.

Collaboration is at the core of our business success and the Vice President, Analytics will need to create a tightknit and dynamic relationship with our clients and the Media and Account teams, in addition to building an Analytics team across Data Science, Engineering, MarTech, and Data Visualization/Reporting.

• You will lead agency development efforts for analytics, including new and organic business pitches.
• You will manage the analytics business for a portfolio of clients.
• You will lead the integration of all analytics disciplines in service of client outcomes.
• Be a senior-most contact for analytics, adapting to our challenges with agility and direction.
• Partner with media & account leads to develop learning agenda, analytics deliverable schedule, measurement frameworks, expertise, and ad hoc deliverables if necessary.
• Advise client on how best to apply econometric modeling or statistical testing of their media directly to their media planning & business efforts.
• Steward development and ongoing management of our unified data infrastructure, directing engineers to deploy data sources and architecture that can be used to answer ongoing and ad hoc client questions.
• Mentor and develop skill-set of analytics team.
• Partner in the development of agency thought leadership.
• You will report to SVP, Analytics.

Qualifications

• Bachelor's Degree is required in Statistics, Economics or related a quantitative field.
• Experience: 12+ years relevant Media or Analytics experience is preferred.
• Media Expert: Has understanding of digital planning and buying, with a focus on standard media metrics.
• MarTech Knowledge: Shows understanding of digital tagging, tracking, QA, and maintenance across mobile, social, & tablet and their advantages/limitations.
• Project Management: Experience in a Product Management role or Scrum/Agile frameworks a plus.
• Data Storyteller: Experience with Data Visualization software and dashboard building (e.g., Tableau).
• Tidy Data & Databases: Expertise in relational databases and a requisite programming language (e.g., SQL, R, or Python) to work with them and lead the training of junior employees.
• The Basics: Proficiency in PowerPoint and Microsoft Excel is required.
• Statistics & Math: Working knowledge of machine learning, statistical testing, & regression modeling.
• Knowledge of digital attribution methods, media mix modeling, measurement frameworks, Key Performance Indicator discovery, tracking implementation.
• Some travel will be required (occasional onsite in NY, NY or other domestic travel).

Additional Information

The anticipated salary range for this position is $163,000-$263,350. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.