Head of Digital Marketing Job at Domino Data Lab in San Francisco

Who we are

Domino Data Lab powers model-driven businesses with its leading Enterprise AI platform trusted by over 20% of the Fortune 100. Domino accelerates the development and deployment of data science work while increasing collaboration and governance. With Domino, enterprises worldwide can develop better medicines, grow more productive crops, build better cars, and much more. Founded in 2013, Domino is backed by Coatue Management, Great Hill Partners, Highland Capital, Sequoia Capital and other leading investors. For more information, visit www.domino.ai

What we are building

The Marketing team at Domino is in the process of building a world class demandgen engine that will help to fuel Domino's inbound pipeline and revenue. We are seeking to build both a reliable and predictable demandgen infrastructure that will allow us to scale to new heights and grow our customer base of enterprise Fortune 2000 accounts in key verticals. Our demandgen strategy will require a modern approach to developing trust with, and adding real-world value to our prospects, analysts, investors and customers.

Your impact will be:

• Refine and refresh digital strategy designed to increase awareness and pipeline, particularly through hyper targeted efforts for Domino's target accounts
  • Increase MQL contacts from paid channels within named accounts by 10% QoQ
  • Increase organic traffic by 5% QoQ
  • Collaborate with VP, Demand Generation to determine the best way to measure digital campaigns impact on deal acceleration
• Measure performance and adapt strategies and tactics based on what is working and what isn't
• Implement personalization framework for core verticals, partnering closely with web and field marketing in order to improve engagement and increase conversion rates
• Develop effective air cover campaigns that are designed to support sales for strategic deal acceleration and CS for upsell and retention
• Partner with the DG team to leverage digital to grow buyer groups through the strategic acquisition of contacts within the ICP of Domino's target accounts

What we look for in this role

• Proven record in creating and executing high-impact digital marketing strategies that drive measurable results
• Oversight and management of digital agencies and contractors, ensuring alignment and performance across all partners
• Hands-on experience with programmatic advertising to optimize reach and engagement
• Expertise in budget management, maximizing ROI across diverse digital channels
• Led end-to-end creative initiatives aimed at driving conversion, from concept through to completion
• Designed and executed targeted personalization campaigns to improve conversion rates
• Skilled in leveraging intent data from platforms like 6sense for refined targeting and accelerated deal velocity in ABM campaigns
• Adept at performance analysis and ROI reporting, particularly for B2B enterprise marketing with longer sales cycles
• Ensure brand consistency and impactful messaging across all digital channels
• Developed and implemented SEO strategies, utilizing AI tools for optimized keyword targeting and content enhancement
• In-depth knowledge of B2B marketing funnels, lead generation, and marketing automation
• Strong attention to detail, follow-through, and data-driven decision-making
• Strategic thinker with a growth mindset, prioritizing high-impact initiatives
• Creative problem-solver and adaptable team player, able to thrive in a fast-paced environment
• Expertise in SEO, SEM, conversion optimization, and ABM
• Strong copywriting, communication, and lead lifecycle management skills
• Proficient in campaign analysis and data troubleshooting (e.g., SFDC)
• Familiarity with tech stack: Canva, 6sense, Zapier, HubSpot/Marketo, Google Ads, LinkedIn, Google Analytics, Salesforce, and similar tools

What we value

• We strongly believe in the value of growing a diverse team and encourage people of all backgrounds, genders, ethnicities, abilities, and sexual orientations to apply
• We value a growth mindset. High-performing creative individuals who dig into problems and see the opportunities for success
• We believe in individuals who seek truth and speak the truth and can be their whole selves at work
• We value all of you that believe improving is always possible. At Domino, everything is a work in progress – we can do better at everything
• We emphasize an environment of teaching and learning to equip employees with the tools needed to be successful in their function and the company

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