Vice President, Marketing Job at Dovetail in San Francisco

Dovetail is the world’s leading AI-first customer insights hub, on a mission to improve the quality of everything. We’re redefining what it means to be connected to your customer, giving everyone on the product team fast and easy access to customer insights at any point in the development lifecycle.

Founded in 2017, Dovetail’s team is 100+ and growing across our offices in Sydney and San Francisco. We’re seeking ambitious problem solvers from a diverse range of backgrounds, who are desired for their experience, passionate about their craft, and excited about the work we’re undertaking. If this sounds like you, read on…

As VP of Marketing, you’ll lead a team of dedicated and talented marketers across San Francisco and Sydney and help us to create and own the Customer Insights Hub category. You’ll apply your solid foundation of experience in growth-stage SaaS and PLG to bring our marketing vision and strategy to life. B2B marketing is a strength and passion, and you bring experience developing best in class demand generation and lifecycle. Storytelling is your bread and butter - you’re gifted at crafting compelling stories that resonate with end-users and executives and you’ll be teaching us how to do it. You’ll be an internal and external champion for Dovetail’s potential as a much-needed solution for gaps in the current product tech stack and the promise the business holds for the future.

• Benjamin Humphrey

  CEO

• Venus Picart

  Head of Demand Generation

• Alissa Lydon

  Head of Product Marketing

• Nina Lacy

  Head of Content & Brand

• Maddie Westerström

  Web Team Lead

• Oversee our team of talented marketers. Our team of 20+ is growing across our San Francisco and Sydney offices, encompassing brand & content, creative studio, demand gen, product marketing, community, and web engineering. You’ll directly manage our Head of Brand, Head of Demand Gen, Head of Brand & Content, and our Web Engineering lead.

• Collaborate across the business. You’ll report to and be in lockstep with our VP Go-To-Market, partnering with our CEO and other key stakeholders at all levels across Sales, Customer Success, Product, and Operations to develop and implement our comprehensive marketing strategy.

• Set the vision and strategy for our marketing efforts. You’ll work with the team to plan, build, execute and optimize prioritized growth programs that help us meet and exceed business objectives. You inherit an innovative storytelling and brand team at Dovetail, our expectation is you help elevate those teams and develop a world-class B2B demand generation team to enable hyper growth.

• Continuously refine our storytelling approach. Based on audience engagement, market trends, and ROI analysis across all channels. You’ll define and track key metrics that directly link our marketing efforts to tangible commercial outcomes (e.g. leads, pipeline, sign-ups, conversion, expansion, etc.).

• Foster a team culture of calculated risk-taking and constant improvement. You’ll encourage the team to be bold and swing for the fences, celebrate failures that help us learn faster, and champion constant iteration and improvement - the work is never done but we’ll have a great time doing it.

• Manage and advocate for marketing spend. You’ll not only manage the marketing budget, optimizing ROI in partnership with your reports and cross-functional partners, but you’ll push us to invest in high potential opportunities and programs from both a cash and resource perspective.

• 14+ years of marketing experience including time leading the marketing department or several key functions within it. A blend of experience in both early-stage startups and established companies with PLG go-to-market motions.

• Preferably, you’ll have a proven track record in a similar marketing leadership role at a growth-stage SaaS business and the ability to articulate the vision and strategy for Marketing at the Executive team and Board levels.

• A wealth of knowledge and learnings on how to develop and execute sophisticated multi-channel marketing strategies in a SaaS context. You’ll be confident mentoring and working closely with each of your functional leads on campaign development, strategic content planning, and audience engagement across channels to hit ambitious targets.

• You’re great at demand generation but appreciate the importance of engaging storytelling with a talent for effectively communicating product value propositions to both end-users and executive buyers. You’ve built your career nailing product marketing in categories that don’t exist yet.

• You’re well-versed in data and a champion for constant iteration. You have a deep, analytical understanding of the marketing funnel and levers to influence performance. You constantly push the team to leverage data insights to tailor messaging and optimize campaign effectiveness through rigorous testing and piloting.

• An entrepreneurial mindset characterized by flexibility, experimentation, and resourcefulness, including the ability to build things from scratch, iterate quickly, and pivot on the fly. A stellar partner and collaborator who works effectively with cross-functional stakeholders at every level of the business (sales, operations, product, etc).

• Demonstrates unwavering drive to achieve tangible commercial outcomes for the business and generate overall value for Dovetail.

At Dovetail, we’re passionate about building and fostering an environment where every team member feels supported and valued. We celebrate individualism, welcoming everyone to show up as their authentic selves every day. It’s no secret that diversity builds the best teams, large or small, so we highly encourage applications from people who identify as part of an under-represented group.

Compensation Range: $275,000-$300,000 base salary. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits.